The Authority Brand

Be more like a kid to sell more


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Should we try to be more like kids when we sell our products and services?

"Well, yeah, think about it," said Art Sobczak in our previous episode "Kids are insensitive to noes because they will ask and ask and ask, and they'll act like they're deaf. And even if they give up with one decision-maker, they'll go to the other decision-maker. So, the noes don't deter them.

In today's episode, Curt delves deeper into this principle.

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The Authority BrandBy Curt D. Mercadante