Most guys blend in without even realizing it. They wear the same polos, talk the same way, post the same stock photos, and wonder why nobody remembers their name.

In this episode, I’m talking about being original, not in a gimmicky way, but in a way that’s you. I share how I built the Captain Matt brand from a single pair of socks, a Tommy Bahama shirt, and a story that made people stop and pay attention.

You’ll hear how I went from The Christmas Guys to Barefoot Lighting to Captain Matt Outdoors, and how everything finally clicked when I stopped trying to be “professional” and started being real.

If your brand feels flat, if your marketing sounds like everyone else’s, or if you’re hiding behind a logo that doesn’t match who you are, this one’s going to hit home.

Find your “socks.” Lead with who you are. Make damn sure people remember it.

Lights. Legacy. Living. Captain’s Crew. Sink or Swim.

Ready to join Captain’s Crew?

🔹 Apply to work with Captain Matt or hire him for elite outdoor lighting design: https://www.captainmattoutdoors.com/

🔹 Explore design + install services at Barefoot Lighting: https://barefootlighting.com/

🔹 Join the movement at The Lighting Trade School: https://lightingtradeschool.com/