Be #PeopleSmart

Jodie Greer, Founder of Be #PeopleSmart and Graham Coath, the creative mind behind successful and accessible marketing, from A Better Way of Life, talk all thing accessible marketing and marketing accessibility.

The two key myths Jodie and Graham are busting in this episode are:

"Accessibility is a cost" and "You can't be creative and accessible".

You'll hear how your can add value, by improving the experience of your target audience, and how accessibility and creativity go hand in hand.

You'll also hear about some great marketing campaigns that Jodie and Graham thought worth a mention, including a play on the safe sex message, a shop with no labels and how to find products you can't see.

Be #PeopleSmart Founder, Jodie Greer, speaks with Paul Stevenson, Tourette's syndrome ambassador from Genius Within about living with tics and other neurodiverse conditions.

You'll hear so much more about Tourette's syndrome, it's not all coprolalia (swearing tics) as often portrayed in the media.

It's great to hear about the added strengths neurodivergent people bring to a team and why neurodiversity is so critical for business success.

You may be surprised by some of the information Paul shares, like why he only buys cheap prescription glasses, how tics can create secondary disabilities and how they can result in pain for several days or more.

Jodie Greer, Founder of Be #PeopleSmart, speaks with Emily De Luzy, Female Body Transformation Coach and Ben Clark, Adaptive Fitness Expert, on all food, fitness and accessibility.

If you aren't sure whether you can get active, if you've tried a gym and didn't feel like they understood your accessibility needs or if you want to eat healthier whilst still enjoying your food, then this is the show for you.

If that didn't capture your attention, then do you know why your shoulders aren't like teeth? Ben does.

This is season 1, our introductory series, of the Be #PeopleSmart podcast.

Jodie Greer, Founder and Managing Director of Be #PeopleSmart, talks to the wonderful Heidi Crowter, Equality Campaigner, about all things that make us who we are.

From equality in the womb, to getting married in lockdown, favourite TV shows and Heidi's Down Right Discrimination court case.

If you want to learn more about neurodiversity, particularly Down Syndrome, this is a podcast not to miss.

You can also hear some facts around UK law at the moment and why Heidi is fighting to change it, to give people with Down Syndrome and other disabilities equality in the womb.