The conversation delves into the world of content marketing, exploring the transition from financial planning to blogging, the role of teaching in content marketing, the importance of content marketing for practitioners, the human element in content marketing, client base building through teaching seminars, creating evergreen content, copyright and ethics in content marketing, search engine optimization and answer engine optimization, and content marketing on LinkedIn.

Takeaways

• Content marketing for professional service providers
• Building credibility through content
• Using blogs and LinkedIn for content marketing

Chapters

• 00:00 Introduction to Content Marketing
• 05:24 The Human Element in Content Marketing
• 12:46 Copyright and Ethics in Content Marketing
• 23:03 Search Engine Optimization and Answer Engine Optimization

Anna Baker reveals how she built a successful parenting business during COVID, sharing lessons on guidance, marketing strategy, and adapting to AI.

The conversation explores the impact of books on professional credibility, the types of books that can boost an attorney's reputation, and the process of writing and publishing a book. It also delves into the differences between traditional and self-publishing.

Takeaways

• Books enhance professional credibility
• Different types of books serve different purposes

Chapters

• 00:00 The Power of Books in Professional Credibility
• 10:14 Writing and Publishing a Book
• 24:56 Traditional vs. Self-Publishing

The conversation with Rebecca Wenglinski covers the importance of relationship building in marketing, the different strategies for B2B and consumer marketing, the services provided by Lotus Business Growth Consultants, time allocation for marketing, common marketing mistakes, the importance of website and SEO, nurturing and refreshing the website, and the outsourcing of marketing and business growth services.

Takeaways

• Relationship building is key
• Marketing strategies depend on the target audience

Chapters

• 00:00 Outsourcing Marketing and Business Growth Services

In this episode of Be Picked, host Andrew Colsky speaks with Amy Puls, a family nurse practitioner and LinkedIn expert, about leveraging LinkedIn for professional growth. They discuss Amy's journey into using LinkedIn, overcoming hesitancy in networking, building meaningful connections, and the importance of content strategy. Amy shares insights on targeting the right audience, navigating LinkedIn membership options, creating an effective profile, and best practices for posting on the platform. This conversation provides valuable tips for professionals looking to enhance their presence on LinkedIn and attract clients.

The conversation covers the importance of building a strong foundation before diving into social media marketing, the effectiveness of local marketing and networking, ethical considerations in marketing, and the significance of storytelling and community engagement in effective marketing strategies for professional service providers. It also emphasizes the need to focus on the right audience rather than vanity metrics like views and likes.

Takeaways

• Building a strong online presence requires a focus on foundational systems, client relationship management, and messaging before diving into social media marketing and PR.
• Local marketing and networking events are effective strategies for service providers to establish credibility and visibility before transitioning to digital marketing efforts.
• Effective marketing for professional service providers involves storytelling, community engagement, and a focus on the right audience rather than vanity metrics like views and likes.

Chapters

• 00:00 Building a Strong Foundation
• 05:48 Effective Marketing Strategies
• 12:58 Ethical Considerations in Marketing
• 21:52 Social Media Marketing Strategies
• 30:02 The Right Framework for Marketing

Find Laurelyn:

Linkedin:Laurelyn Ponder, MBA

Instagram: @startingsocialstudios

Website: Starting Social Studios

Inquiry Link: Inquiry with us

Bio:

Laurelyn Ponder is the CEO of Starting Social Studios and a Social Media Manager and Brand Specialist with over four years of experience in the marketing world. Her work spans e-commerce, personal branding, and the professional services industry, where she helps brands build authority through strategic and intentional digital presence.

She founded Starting Social Studios in 2025 to help professionals turn quiet expertise into unshakeable authority. Laurelyn is also the podcast host of Brand Visibility Effect: Tips for Online Marketing, PR Outreach, & Brand Authority, launching in February 2026, where she shares practical insights to help businesses increase visibility with clarity, credibility, and purpose.

Billy doesn’t get picked last because people are mean. He gets picked last because everyone already knows what to expect.

That simple truth explains why so many professionals get found, listed, and advertised—yet still aren’t chosen by clients.

On the playground, team selection follows a predictable pattern. The best player gets picked first because they’re proven and reliable. Unknown players get picked somewhere in the middle because there’s no reputation yet. Billy gets picked last because his reputation already signals risk. Being unknown is actually safer than being poorly understood.

Hiring decisions work the same way.

Ads, directories, SEO, and referrals put professionals on the list—but they don’t decide who gets picked. Clients still have to choose. And when multiple professionals look similarly qualified, people default to the option that feels safest, most familiar, and most predictable.

That’s why visibility alone doesn’t convert into clients.

When someone compares two professionals, one may only have a name, a listing, or an ad. The other has clear explanations, videos that show how they think, reviews that confirm outcomes, and content that builds familiarity before contact. The second professional gets picked first—not because they’re louder, but because they feel safer to choose.

Getting found puts you on the field. Credibility determines draft order.

Reputation creates certainty. Certainty reduces hesitation. And content is how credibility scales when people can’t experience you directly.

If you’re visible but not being chosen, the issue isn’t marketing harder. It’s building credibility in a way clients can recognize before they ever reach out.