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In the coaching industry, there's a lot of telling coaches who they should be. I don't agree with that. I believe in helping people think for themselves. So today I'm asking you three questions that I believe every coach needs to sit with.

When I look at what makes a great coach, a lot of it comes from the sports world. Great coaches win championships and prepare their athletes to be great beyond their sport.

In business coaching, I see three levels: creating transformative results is winning championships, making progress without the transformation is a winning season, and missing the mark entirely is a losing season.

The difference between those levels comes down to who the coach is. Their being. Their essence.

In this episode, I break down three questions every coach should answer honestly:

→ What do you stand for, and what do you stand against?

→ How do you communicate, and are you willing to evolve?

→ What is your process for self-reflection so you can continue growing no matter what?

I also share a story about a fitness coach whose business strategy revealed something most people don't want to talk about, why I believe Nick Saban's approach to recruiting athletes applies directly to how coaches should attract clients, and why blaming the person you're trying to influence for your ineffectiveness is a recipe for staying exactly where you are.

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