Daily Path with Joe Winters Jr.

Want to launch a podcast that attracts high ticket coaching clients instead of just generating downloads?

In this episode, I break down the five essential steps to launching a successful podcast that builds your authority, attracts premium clients, and supports the growth of your coaching business.

I explain why knowing the difference between your ideal client avatar and target audience matters, how to determine whether your podcast launch should prioritize awareness or conversions, and why building a lead list is essential to attracting clients.

I also share how I used market research to develop a coaching program people actually wanted instead of creating an offer based on assumptions.

Whether you're a B2B coach preparing to launch your first podcast or looking to turn an existing show into a client acquisition tool, this episode will help you build a podcast with a clear strategy for generating business.

BUILD THE PODCAST YOUR VOICE ALREADY EARNED:

If you're ready to build a podcast that attracts and converts premium clients while empowering the people you serve, visit:

joewintersjr.com/start to book a free discovery call.

Successful entrepreneurs, executives, and leaders have valuable knowledge and experience that can make a meaningful impact through coaching.

So why do so many struggle to build sustainable coaching businesses?

In this episode of Daily Path Podcast, I explore three challenges successful professionals face when transitioning into business, executive, or leadership coaching.

You'll discover:

- Why accepting your new identity as a coach is essential to long-term success.

- Why previous professional success doesn't eliminate the challenges of becoming a beginner again.

- Why financial sustainability matters if you want to continue impacting the people you serve.

- Whether someone can be a great business coach without ever building a successful business.

If you're a successful entrepreneur, executive, or leader looking to transition into coaching, this episode will challenge how you think about your experience, commitment, and what it takes to build a sustainable coaching business.

BUILD THE PODCAST YOUR VOICE ALREADY EARNED:

Learn how podcasting that empowers the people you serve becomes the marketing and sales tool you need to build credibility, generate qualified leads consistently, and sign premium clients.

Schedule your discovery call here: joewintersjr.com/start

In this episode, I sit down with Jon Ostenson, founder and CEO of FranBridge Consulting, a top 1% franchise consultant in the US, and author of Non-Food Franchising: The Better Path to Business Ownership.

Jon spent 15 years in the corporate world, most recently as VP of Sales at Carter's, before serving as president of ShelfGenie.

He later built a 35-employee company that grew but wasn't very profitable, and that experience taught him what he's good at, what he enjoys, and what he doesn't.

He built FranBridge around those answers.

Today his firm has made the Inc. 5000 list in back-to-back years, and referrals make up half of his business.

You'll learn:

- Why Jon keeps his consulting practice small on purpose, and how to build your business around your strengths

- How he built a very sizable practice without ever making a cold call, using what he calls magnetic marketing

- What it means to hold clients with an open hand and play the long game

- How he qualifies, and disqualifies, prospects on the first call

- The 75% pay cut he took to step into business ownership, and what carried him through that season

- Why a good system leaves room to innovate 20 to 25% of the time while following the proven playbook the rest

Connect with Jon:

Website: franbridgeconsulting.com

LinkedIn: Jon Ostenson

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BUILD THE PODCAST YOUR VOICE ALREADY EARNED:

Learn how podcasting can be the marketing and sales system you need to build credibility, generate qualified leads consistently, and sign premium clients.

Schedule your discovery call here: https://www.joewintersjr.com/start

In this episode, I sit down with Rob Stein, a coach, keynote speaker, and author of Impossible to Fail.

Rob has spoken to more than 50,000 people and worked with over 12,000 founders, executives, and entrepreneurs.

Rob opens up about the season when he was making over half a million dollars a year and was the most miserable, he's ever been.

We talk about the moment that forced him to change, the hires that took him from 60 to 80 hours per deal down to 4, and the framework he now uses to help business owners get their time and energy back.

In this episode, you'll learn:

- Why decision fatigue is the root cause behind burnout, lost motivation, and feeling disorganized

- The difference between delegating tasks and delegating decisions

- How to set escalation guidelines so your team owns decisions instead of bringing them back to you

- Rob's five-step Decision Architecture framework: Identify, Eliminate, Automate, Delegate, and Protect

- Why hiring help is an investment with an ROI

- What keeps coaches and consultants stuck at $10K a month

- How Rob built a coaching business that runs on speaking and referrals

Connect with Rob:

Website: robstein.com

LinkedIn: Rob Stein

BUILD THE PODCAST YOUR VOICE ALREADY EARNED

Learn how podcasting that empowers the people you serve becomes the marketing and sales tool you need to build credibility, generate qualified leads consistently, and sign premium clients.

Schedule your discovery call here: https://www.joewintersjr.com/start

What would you do if a client told you to name your price first?

Warren Child has spent 46 years building a career across oil and gas and chemical distribution, working his way from the warehouse floor to running branches, districts, and business groups for some of the largest chemical distributors in the country.

Today he runs two companies: Child's Consultants, a consulting firm solving technical and commercial challenges for industrial and distribution businesses, and Lynesca, a family run chemical products sales business operated day to day by his sons.

In this episode, Warren shares the career decisions, client wins, and mindset shifts that took him from an entry level warehouse job to structuring six figure consulting deals on his own terms.

You'll learn:

• How Warren negotiated a $100,000 consulting deal by naming his price first and letting the client negotiate for less of his time, not a lower rate

• The real turning point that pushed him to stop working for someone else and build something of his own

• How reaching back into his professional network became the foundation for both of his companies

• Why he believes under-promising and over-delivering is the one principle his entire career has been built on

• His advice for coaches and consultants who are ready to charge more for their expertise but don't know how to get there

If you're building a coaching or consulting business and want to hear what decades of relationship driven growth actually looks like, this episode is for you.

BUILD THE PODCAST YOUR VOICE ALREADY EARNED:

Are you ready to build credibility, generate qualified leads consistently, and sign premium clients?

Book a discovery call to learn about the Podcast Client System here: https://www.joewintersjr.com/start

"I don't have time for podcasting." That's the excuse I hear most from B2B coaches and entrepreneurs, and it usually means one of two things:

they don't see podcasting as a branding, marketing, and sales channel, or

they do see it and they're just not good at it yet.

In this episode I get into:

• Why most people mistake podcasting for an entertainment platform instead of a business tool

• The real reason you haven't started, or haven't stuck with it

• A story about helping my daughter with homework that reframes what "not having time" actually means

• The decision you have to make before you'll ever get good at this

If you're ready to stop making excuses and start using podcasting to build your brand, market your services, and close premium deals, book a discovery call at joewintersjr.com/start

I keep having the same conversation with successful entrepreneurs and executives who transitioned into speaking, coaching or consulting to help others transform their lives, only to quit a year or two in.

It's not because they stopped caring. It's because they never gave themselves permission to be profitable.

In this episode, I break down the two reasons this happens and what to do instead:

• Why treating monetization as an afterthought sets you up to burn out
• Why "it's not about the money" is true, but it's not the whole truth
• Why forgetting your reason for starting is what actually makes people quit
• How to remember the moment that called you into this work, and use it to keep going
• Why being profitable isn't a betrayal of your mission, it's what protects it long term

If you're a speaker, coach or consultant who knows this work is your calling and you're ready to make it sustainable, I'd love to help. Book a discovery call with me at joewintersjr.com/start.

I used to think self-awareness meant knowing what you believe and staying committed to it. I don't believe that anymore.

Self-awareness is the ability to challenge what you believe so you can keep the things that are actually true for you and let go of what you only accepted because someone else told you to.

In this episode, I walk through the belief I had to challenge as I built a team at Daily Path Media: that I had to be the only coach working with clients in order to create real impact.

I get into:

• Why hiring other coaches to expand delivery multiplies impact instead of walking away from it
• Why I still coach and consult clients myself, even though I don't have to anymore
• A school system analogy for why staying close to the work matters, even as you scale
• Why I stopped treating this as an either or decision and started building for both

If you're growing a coaching business and figuring out how involved to stay in delivery, I think this episode will challenge what you believe to be true too.

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Are you tired of posting on social media while your sales process stays broken, and ready to build credibility, generate qualified leads consistently, and close premium deals?

Book a free discovery call to see if the Podcast Client System is the right fit for your business: https://www.joewintersjr.com/start

This year I set my sights on closing seven figure contracts, and I quickly realized that wanting the deal isn't enough. I had to change who I was showing up as first.

In this episode I break down the truth about growing past your current deal size:

• Why you can change without growing, but you can't grow without changing
• Getting clear on your goals so doubt has less room to creep in
• Communicating your sacrifices instead of just making them, including how I talk to my daughter about the work I do
• Separating from the people who oppose you, even when their opposition comes from a good place

If you're a B2B coach, consultant, or entrepreneur working toward your next level, whether that's your first 10K client or your first seven figure contract, this episode gives you the framework I'm using to get there.

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Are you ready to build credibility, generate qualified leads consistently, and close premium deals?

Book a discovery call to learn about the Podcast Client System here: https://www.joewintersjr.com/start

I want to share three signs with you today that tell me whether coaching and consulting is actually part of your purpose.

This episode is for you if:

• You've had success in your career, as an athlete, in the corporate world, wherever
• People keep telling you that you should be coaching or consulting, but you haven't made the move
• You've already started but you're wondering if you can actually sustain it

The three signs I walk through:

• You genuinely care to see other people win
• It bothers you when someone won't act on your advice
• You feel a real return when someone actually implements what you gave them

If all three are true for you, the hesitation you feel isn't proof you're on the wrong path.

It's proof you haven't built the systems yet to make it sustainable, and that part is fixable.

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Are you ready to build credibility, generate qualified leads consistently, and close premium deals?

Book a discovery call to learn about the Podcast Client System here: https://www.joewintersjr.com/start