Want your name in the media? Wondering how brokers land those award wins and turn a single headline into months of momentum? 

In this episode of Broker Bulletin, recorded live at Growth Summit, Toast Finance’s Scott Baker sits down with Annie Kane, Managing Editor of The Adviser, to unpack how brokers can get visible, be valuable, and use PR to supercharge trust and credibility.

Annie shares what journalists are actually looking for, why most PR pitches miss the mark, and how brokers can stand out, without shouting! From social proof to scheduling posts, this chat is packed with practical ways to turn one media moment into ongoing business growth.

You’ll learn:

• What makes a broker story newsworthy
• How to pitch like a pro (and avoid your emails being deleted)
• Why social media matters—and how to keep it working while you sleep
• What not to do in your award submission (hint: it involves AI)

Whether you’re chasing coverage, clients or your next trophy, this one’s for you.

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