Be Visible

Ido Navarro and Ben Cohen explore what happens when AI systems search the web—and why a brand’s website may be the source for product facts while trusted third parties shape comparisons. They discuss clean markdown, llms.txt, schema, AI crawlers, agent-ready websites, and practical ways to check whether AI assistants describe your brand accurately.

This week, we explore how AI search is changing the path to visibility—from Cloudflare’s reported role in OpenAI discovery and personal agents that complicate analytics to DeepSeek’s date filters and the rise of AI Overviews on branded searches. We also examine AI’s influence on buying decisions, the risks of fabricated information being cited, and what Meta’s revised crawling terms mean for businesses.

Show Notes

• https://www.searchenginejournal.com/feed/: https://www.searchenginejournal.com/feed/

Ido Navarro and Ben Cohen explore how AI search is changing online visibility—from being ranked to being understood, trusted, cited, and usable by agents. They discuss GEO, clean markdown, structured data, llms.txt, practical ways to assess how AI systems describe your brand, and what’s useful today versus still experimental.

Show Notes

• AI Search Visibility Tools You Should Be Using in 2026: https://www.youtube.com/watch?v=3xdVrCmy1N8
• GEO for WordPress — Technical Setup Guide | The GEO Lab: https://thegeolab.net/geo-wordpress-guide/

Ido Navarro and Ben Cohen explore how AI answers are changing online visibility—from SEO and GEO to clean markdown, schema, llms.txt, and the shift from crawlers that read websites to agents that act on them. They separate practical steps from emerging hypotheses and share a grounded checklist for helping AI systems understand, trust, and accurately represent your brand.

Show Notes

• AI Search Visibility Tools You Should Be Using in 2026: https://www.youtube.com/watch?v=3xdVrCmy1N8

Ido Navarro and Ben Cohen explore how AI search is changing online visibility—from ranking in search results to being understood, trusted, recommended, and usable by AI systems and agents. They discuss SEO and GEO, crawlability, clean markdown, schema, llms.txt, and practical ways to check whether AI gets your brand right, while separating useful steps from emerging ideas that are still uncertain.

Show Notes

• AI Search Visibility Tools You Should Be Using in 2026: https://www.youtube.com/watch?v=3xdVrCmy1N8

Discover how generative engine optimization (GEO) is changing search and why traditional rankings no longer tell the whole story. Learn actionable strategies to optimize your brand for AI assistants using clean markdown, structured schema, and smart audits.

Hosts Ido Navarro and Ben Cohen explore the transition from traditional SEO to Generative Engine Optimization (GEO). Learn how to optimize your website for AI models and autonomous agents by focusing on extractability, entity clarity, and reducing the "token tax" of code bloat.

Show Notes

• AI Search Visibility Tools You Should Be Using in 2026: https://www.youtube.com/watch?v=3xdVrCmy1N8

Discover how the shift from search engines to AI assistants changes brand visibility, and what businesses must do to get recommended. Learn practical steps to optimize your site structure, content, and robots.txt so models can accurately extract your message.

This episode breaks down how brands now need to optimize for three audiences on the web: humans, AI language models, and autonomous agents. It covers practical GEO tactics like schema markup, author credibility, bot tracking, and the common mistakes that keep great pages invisible to AI crawlers.

Show Notes

• LLMagnet – GEO and SEO for AI visibility - LLMagnet: https://llmagnet.com/

This episode breaks down the shift from search-driven discovery to AI-first buying, explaining how websites must be understandable to humans, search engines, and autonomous agents at the same time. It also covers practical GEO tactics like llms.txt, clean markdown delivery, robots.txt, and an agent readiness ladder for improving AI visibility.

Show Notes

• LLMagnet – GEO and SEO for AI visibility - LLMagnet: https://llmagnet.com/