Be Wealthy

📊 WHICH MOUNTAIN ARE YOU CLIMBING?

Tap the mountains you're on, mark who picked each one, answer the three homework questions from the end of the episode, and get your mountain map in about two minutes. bewealthypodcast.com/mountains

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🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at bewealthy.com/events

📞 BOOK A CALL WITH KATELYN

Want to walk through your numbers with someone on Brett's team? Book a time with Katelyn: https://bewealthypodcast.com/call

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7 Life Goals That Keep You From Building Wealth | Brett Tanner & Katelyn Mitchell

In February 2012 I walked off the Keller Williams awards stage with the number three group in the company, and 90 seconds later I realized I had won a climb somebody else picked for me. After more than 10,000 hours coaching agents, investors and business owners one on one, I see people climb the same seven mountains over and over, and I climbed two of them myself. Katelyn and I walk through all seven, including the one that fooled me all the way to 130 rentals, then give you the homework to figure out which one you're on adn whether you picked it.

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⏱ TIMESTAMPS

0:00 Intro

3:17 The Awards Stage

6:59 10,000 Coaching Hours

8:41 Mountain 1: Education

10:57 42% Underemployed

20:00 Why I Skipped Law School

28:24 Mountain 2: Hard Work

34:24 Measure What Matters

39:01 Mountain 3: Kids

41:58 Parents on Their Phones

46:10 Alaska With Jagger

49:03 Mountain 4: The Joneses

51:13 The Barry Manilow Study

57:30 Top Regret of the Dying

59:41 Mountain 5: YOLO

1:05:06 What Money Is For

1:11:40 Mountain 6: My Market

1:18:08 Huntsville and Cap Rates

1:20:52 Mountain 7: Wrong Investment

1:30:20 Your Homework

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📚 BOOKS & RESOURCES MENTIONED

- The 4 Disciplines of Execution by Chris McChesney, Sean Covey & Jim Huling

- Measure What Matters by John Doerr

- It's Your Ship by Captain D. Michael Abrashoff

- The Joneses (2009 movie)

- The Wolf of Wall Street (2013 movie)

- Episode: Why I'm Selling My Rental Properties (I Owned 130) https://youtu.be/wjSSjW9CKYw

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📊 SOURCES & DATA

Every study and number Brett cites in this episode, with links: https://docs.google.com/document/d/1Pb9oRebkR8Htp1yK1upgpuclPmJKIPlnC-J-KMV_IIE/edit

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

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🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

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🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

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⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

📊 RENTAL TRACKER SPREADSHEET

Run the return on equity math on every rental you own, one unit at a time, with Brett's video walkthrough. bewealthypodcast.com/tracker

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🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at bewealthy.com/events

📞 BOOK A CALL WITH KATELYN

Want to walk through your numbers with someone on Brett's team? Book a time with Katelyn: https://bewealthypodcast.com/call

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Why I'm Selling My Rental Properties (I Owned 130) | Brett Tanner & Katelyn Mitchell

Five years ago I owned 130 single family rentals. Today I'm down to 19, and in their place I own a Starbucks, a Denny's, a retail building with two national credit tenants, a cell tower leased to AT&T, natural gas royalties, and 63 units in northern Arizona. Katelyn and I walk through every one of those 1031 exchanges wiht the real closing numbers, why return on equity is the number that finally told me to move, and the two things to check on your own portfolio before you decide to keep it.

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⏱ TIMESTAMPS

0:00 Intro

5:02 130 Houses Down to 19

6:06 Management Units and Lazy Equity

8:19 The Huntsville Bet

13:51 Rising Landlord Costs

18:03 Return on Equity Math

29:30 How 1031 Exchanges Work

31:04 Rentals Into a Starbucks

35:32 21 Houses, One Cell Tower

39:49 Why Investors Stay Comfortable

47:03 Houses Into Gas Royalties

50:43 Nine Houses, One Denny's

55:11 Ten Houses, 63 Units

57:49 Failed 1031s, Reverse Exchanges

59:55 Credit, Documents, Dirt

1:03:10 Soft Costs

1:09:09 Homework: Rental Tracker

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📚 BOOKS & RESOURCES MENTIONED

- The Millionaire Real Estate Investor by Gary Keller

- Same As Ever by Morgan Housel

- The Psychology of Money by Morgan Housel

- The Art of Spending Money by Morgan Housel

- Episode: Why Your Single Family Rentals Are Bad Investments in 2026 https://youtu.be/DJHpGPTL3xs

- Episode: I bought a Starbucks from a bad hard money loan https://youtu.be/m7KzPhI-sAU

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📊 SOURCES & DATA

Every study and number Brett cites in this episode, with links: https://docs.google.com/document/d/1ET5rM-q_o3k1TSCBCPBrpDaLcF-Xr8SCPMtCb1sjm7c/edit

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

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🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

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🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

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⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

📊 THE $50 MILLION NET WORTH PLAN

Brett makes every workshop attendee walk in with a 30-year plan that gets them to $50 million. The template and the walkthrough video are free.

Template: bewealthypodcast.com/50m

Walkthrough: https://www.youtube.com/watch?v=zhz_myuwdes

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🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at bewealthy.com/events

📞 BOOK A CALL WITH KATELYN

Want to walk through your numbers with someone on Brett's team? Book a time with Katelyn: https://bewealthypodcast.com/call

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10 Brutal Questions to Ask Yourself Before 2027 | Brett Tanner & Katelyn Mitchell

These are the 10 questions I ask my private coaching clients, plus a bonus one I could not leave out. I tell the story of the Keller Williams stage I obsessed over for three years, then walked off it in 2011 to find out nobody cared. Katelyn gets into the eight years she carried around one comment somebody made abuot her, which is exactly why the internal scorecard question is on the list.

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⏱ TIMESTAMPS

0:00 Intro

6:57 What You Actually Want

13:29 Is That Your Truth

20:12 Internal vs External Scorecard

32:10 How Do You Win

36:09 Where You Take Problems

37:05 10x Your Biggest Victory

38:14 Your Dollar Per Hour

45:07 Smallest Action Now

46:49 The Three Year Question

50:39 Business or Job

52:41 Who Are Your Three

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📚 BOOKS & RESOURCES MENTIONED

- The Dan Sullivan Question by Dan Sullivan

- 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

- The One Thing by Gary Keller

- The Slight Edge by Jeff Olson

- Warren Buffett, the two scorecards question (internal vs external)

- Kent Clothier, who hit Brett with "is that your truth or the truth"

- Ali Nasser, past guest on this show, on presence being the greatest gift you can give someone

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

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🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

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🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

━━━━━━━━━━━━━━━━━━━━━━━

⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at bewealthy.com/events

📞 BOOK A CALL WITH KATELYN

Want to walk through your numbers with someone on Brett's team? Book a time with Katelyn: https://bewealthypodcast.com/call

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You're One Relationship Away From a Different Life | Brett Tanner & Katelyn Mitchell

Katelyn and I break down the three relationships every agent and investor needs: a coach ahead of you, peers beside you, and someone you're lifting up. I tell the Russell Shaw lunch story that altered my career, and we rip apart the fake stats the coaching industry loves to quote (that 95% accountability study never existed). We also cover how to vet a coach before you write teh check, and why I spent years with 130 rentals climbing the wrong mountain.

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⏱ TIMESTAMPS

0:00 Intro

2:07 The Russell Shaw Lunch

5:02 The Three Relationships

12:07 We All Need People

15:00 Peers On the Same Mission

28:24 Coaching Industry Myths

31:19 The Real Goal Study

39:27 Lonely at the Top

44:07 Finding Your Peers

51:04 Lifting Someone Up

54:20 Coaching Cole

1:01:30 Why Teaching Works

1:06:28 The $500 Check Story

1:17:25 Why Pay a Coach

1:22:26 Coaching ROI Data

1:26:41 Trillion Dollar Coach

1:31:58 How to Vet a Coach

1:41:46 Are You Coachable?

1:44:49 Clients Who Lie

1:50:41 The Wrong Mountain

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📚 BOOKS & RESOURCES MENTIONED

- Think and Grow Rich by Napoleon Hill

- Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

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🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

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🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

━━━━━━━━━━━━━━━━━━━━━━━

⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at bewealthypodcast.com/workshop

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📞 BOOK A COACHING CALL

Brett talks 1-on-1 coaching in this episode. It starts with a call with Katelyn on his team: bewealthypodcast.com/call

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Charlie Munger's 10 Rules for Staying Poor | Brett Tanner

Brett flies solo this week and teaches the class backwards: the 10 decisions that guarantee you stay broke, so you can spot the one you're already making and delete it. It's Charlie Munger's old trick, invert every problem. Along the way, five of the most famous money stats on the internet get killed with the actual data, and what's true is worse than the myths.

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📊 SOURCES & DATA

Every stat in this episode was checked against the primary source (Fed, BEA, NY Fed, BLS, Pew, NBER, peer-reviewed journals). The full list: https://docs.google.com/document/d/1Qu2VmPSeDnbmEjhN5gl6MNti9vopZocO6codaFufy6A/edit?usp=sharing

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⏱ TIMESTAMPS

0:00 Intro

6:08 Spend The Surplus

10:51 Compounding Backwards

13:15 Skip The Buffer

16:26 Stop Reading

21:00 Waiting For Windfalls

24:12 Stay An Earner

32:03 The Inversion Checklist

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📚 BOOKS & RESOURCES MENTIONED

- Poor Charlie's Almanack by Charlie Munger

- The Compound Effect by Darren Hardy

- The Richest Man in Babylon by George S. Clason

- The Millionaire Next Door by Thomas J. Stanley & William D. Danko

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

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🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

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🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

━━━━━━━━━━━━━━━━━━━━━━━

⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

📊 GET THE COMMERCIAL BUYER'S CHEAT SHEET

The exact worksheet Brett uses to underwrite a commercial deal in 8 steps. Free download: bewealthypodcast.com/comps-to-cap-rates

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🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at event.bewealthypodcast.com

📞 BOOK A CALL WITH KATELYN

Want to walk through your numbers with someone on Brett's team? Book a time with Katelyn: https://katelyn-mitchell.youcanbook.me

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How $15,000 Becomes $300,000 in Real Estate | Brett Tanner & Katelyn Mitchell

Last week Brett made the case that your single family rentals might be quietly losing. This week he shows you the other game. A single family house gets valued by your neighbor's kitchen. A commercial building gets valued by the income it produces, and you control that income. Brett walks through the two formulas that run the whole thing, how a $15,000 swing in operating income can add $300,000 in value, and how to move your equity out of houses and into commercial without handing the IRS a check on the way. Part 2 of 2.

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⏱ TIMESTAMPS

0:00 Intro

0:24 Why Your Rentals Might Suck (Recap)

2:46 The Game The Wealthy Play

8:14 Comps vs. Your Spreadsheet

14:16 Switch To Commercial + NOI (Formula 1)

18:38 Formula 2: Cap Rate

20:09 How $300k Becomes $6 Million

23:25 Every $1 Becomes $20

26:59 Cap Rate vs. Cash-On-Cash

34:50 The Biggest Game On Earth

41:29 Cap Rates By Asset Type

43:26 Your House Is A 3.4 Cap

47:30 The 1031 Bridge

54:02 Bonus Depreciation Is Back

55:40 The 8-Step Underwrite

1:07:04 Your Move

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📚 RESOURCES MENTIONED

- Crexi and LoopNet — where to browse and start underwriting commercial listings

- 1031 exchange help: Exchange1031Now.com

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📊 SOURCES & DATA

We show our work. The numbers in this episode come from:

- Global real estate value ($393 trillion, start of 2025): Savills, "Total value of global real estate"

- Net lease retail cap rates (~6.5%, Q1 2026): The Boulder Group, Net Lease Market Report

- US commercial real estate size (~$22.5 trillion): Federal Reserve, Financial Accounts of the United States

- 1031 like-kind exchange rules (45-day / 180-day, since 1921): IRS, Like-Kind Exchanges Fact Sheet

Note: the 3.4% cap rate on a single family rental is an illustrative worked example, not a published market figure. Run your own numbers.

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

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🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

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🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

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⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

📊 DO YOU THINK YOUR RENTALS MAKE MONEY? CHECK HERE 👉

bewealthypodcast.com/rentals

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🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at bewealthypodcast.com/workshop

📞 BOOK A CALL WITH KATELYN

Want to walk through your rental numbers with someone on Brett's team? Book a time with Katelyn: bewealthypodcast.com/call

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Why Your Single Family Rentals May Suck | Brett Tanner & Katelyn Mitchell

Brett breaks down the real math behind single family rentals and why the numbers that worked from 2010 to 2022 stopped working. He walks through every expense line with sourced data from the BLS, SEC filings, and a peer-reviewed study in Real Estate Economics, then shows what his family office actually did with their portfolio when they saw the shift coming.

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⏱ TIMESTAMPS

0:00 Intro

3:34 Brett's 130-rental journey

5:55 The Airbnb backlash repeat

8:23 Why the last 15 years worked

17:16 The 8.5% study breakdown

19:14 The 90/10 reveal

22:27 June 2022: the engine stops

31:46 Repairs and materials spike

34:24 Insurance is the killer

41:59 Expense ratio reality

48:53 Right-to-counsel wave

53:25 Scale disadvantage

56:28 SFRs are a stage

57:44 Return on trapped equity

61:37 Trade houses for the hotel

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📚 BOOKS & RESOURCES MENTIONED

- Rich Dad Poor Dad by Robert Kiyosaki

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📊 SOURCES & DATA

Every number in this episode is from a primary source (Zillow, FRED, the BLS, SEC filings, Census, and a peer-reviewed study). See all the data and links here:

https://docs.google.com/document/d/19oDjymjI9p3z_4rUm_M887Rkdvrls_LBAnzAQCTFgp8/edit

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

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🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

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🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

━━━━━━━━━━━━━━━━━━━━━━━

⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

🎯 JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.

📥 FREE TOOLS & DOWNLOADS

Grab the two tools Brett and Katelyn reference in this episode, the weekly Flash Report and the Laws of the Pipeline, plus the rest of the resources at bewealthypodcast.com/#resources

🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at event.bewealthypodcast.com

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The Numbers Every Business Owner Should Know (But Most Never Track) | Brett Tanner & Katelyn Mitchell

Brett and Katelyn break down the numbers behind every business, the ones most owners never actually look at. Lead and lag indicators, profit margin, expense ratio, cost of goods, conversion ratios, and the one number Brett checks every Monday morning to know if his future is better than his past. If you run your business on gut feel and whatever is left in the checking account, this one is going to sting in a good way.

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⏱ TIMESTAMPS

0:00 Intro

3:10 Lead vs Lag Indicators

5:03 Past, Present, Future

11:54 Net Profit Margin

15:51 Expense Ratio

25:15 Cost of Goods Sold

29:24 Losing Money on Leads

34:39 Part 2: The Present

35:57 The One Number to Watch

41:51 Finding the Bottleneck

48:20 Systematic, Scalable, Leverage

56:13 Part 3: The Future

57:49 Hot, Nurture, Watch

1:02:34 Laws of the Pipeline

1:08:07 Customer Acquisition Cost

1:17:37 Biggest Business Mistakes

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📚 BOOKS & RESOURCES MENTIONED

- The 4 Disciplines of Execution by Sean Covey, Chris McChesney & Jim Huling

- Glengarry Glen Ross, the "coffee's for closers" scene: https://www.youtube.com/watch?v=YQmwNxtsv4M

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

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🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

━━━━━━━━━━━━━━━━━━━━━━━

🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

━━━━━━━━━━━━━━━━━━━━━━━

⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

🎯 JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.

📥 FREE TOOLS & DOWNLOADS

Get the flash report, the 1-3-5 outline, and more at bewealthypodcast.com/#resources

🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at event.bewealthypodcast.com

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How Wealthy Parents Raise Kids With Money | Brett Tanner & Katelyn Mitchell

Most parents swear they don't want entitled kids, then hand them everything and hope it works out. Brett and Katelyn dig into how wealthy families actually teach money, from soup-patrol chore charts and a lemonade-stand tenant farmer to the forced sale of apartment shares that finally taught Katelyn what ownership means. This is the finale of the 6-part Money Framework series, and it lands on one idea: your kids don't inherit your net worth, they inherit your money habits.

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⏱ TIMESTAMPS

0:00 Intro

2:15 Raising Kids With Money

5:08 A Safe Place to Struggle

7:44 Why Money Lessons Fail

11:01 Weaponized or Taboo

17:03 Habits Beat Net Worth

19:19 How Wealthy Parents Think

21:47 Responsibility, Not Rewards

25:50 The Prenup Hot Take

28:44 Don't Tie Money to Love

33:41 Let Them Be Bored

42:29 What They Over-Invest In

53:47 Money by Age: 5-10

59:04 The Lemonade Empire

1:01:52 Money by Age: 11-15

1:11:15 Money by Age: 16-22

1:14:18 The Ownership Lesson

1:23:34 The $255 Windshield

1:27:23 The Real Inheritance

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📚 BOOKS & RESOURCES MENTIONED

- The Psychology of Money by Morgan Housel

- The Millionaire Next Door by Thomas J. Stanley

- Die With Zero by Bill Perkins

- Homeboy Industries (homeboyindustries.org)

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

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🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

━━━━━━━━━━━━━━━━━━━━━━━

🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

━━━━━━━━━━━━━━━━━━━━━━━

⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

🎯 JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.

📥 FREE TOOLS & DOWNLOADS

Get the flash report, the 1-3-5 outline, and more at bewealthypodcast.com/#resources

🎟 JOIN US AT THE WORKSHOP

Spend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at event.bewealthypodcast.com

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How You Should Spend Money | Be Wealthy Podcast

Most people never actually decide how to spend their money. They let their neighborhood, their industry, and their social feed decide for them, then wonder why more income never feels like enough. In the last stop of the money series, Brett and Katelyn lay out the Be Wealthy spending framework: three questions that take the guilt and the guesswork out of it, the rules wealthy people live behind instead of deciding from scratch, and why the richest people you know spend in ways that look weird from the outside.

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⏱ TIMESTAMPS

0:00 Intro

1:53 The Money Series, Recapped

2:25 Why You Outsource Your Spending

7:56 Wealthy People Spend Weird

11:39 The 3 Spending Questions

14:52 Choosing What You're Weird About

24:17 Defining "Enough"

29:47 Non-Negotiable Spends

31:36 Hard Caps & Delay Rules

40:28 The Optimization Ladder

43:02 Spend Deeper, Not Louder

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📚 BOOKS & RESOURCES MENTIONED

- The Psychology of Money by Morgan Housel

- The Art of Spending Money by Morgan Housel

- The Millionaire Next Door by Thomas J. Stanley & William D. Danko

- Keeping Up with the Joneses (2016 film)

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🔗 GET CONNECTED

Website: bewealthypodcast.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

━━━━━━━━━━━━━━━━━━━━━━━

🎁 FREE RESOURCES

Some links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.

Free Tools & Downloads: https://www.bewealthypodcast.com/#resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

━━━━━━━━━━━━━━━━━━━━━━━

🎙 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

━━━━━━━━━━━━━━━━━━━━━━━

⚠️ DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.