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How to Hire A-Players, Write a Vivid Vision, and Scale to $100M | Cameron Herold
Learn More About Cameron: https://cameronherold.com
Learn More About COO Alliance: https://cooalliance.com
Cameron Herold — known as "The CEO Whisperer" — is the founder of the COO Alliance, host of the Second in Command podcast, and the operator who took 1-800-GOT-JUNK from $2M to $106M in six years (a Harvard Business School case study). He sits down with Brett to break down the five inflection points that scale a company, why A-players are actually free, the 4 corners every business needs, the 5 PR stories every business already has, and how Vivid Vision turns what's in a founder's head into something a team can actually build.
TIMESTAMPS:
0:00 - Intro
3:13 - The Golf Course Lesson That Made Him an Entrepreneur
7:40 - Why You Should Let Your Kids Fail
10:02 - First Venture at 7: Negotiating Pennies for Coat Hangers
12:04 - Comic Book Arbitrage and the Gross Margin Lesson
13:45 - College Pro Painters: 12 Employees by Age 20
17:14 - Just Follow the System (Including the One You Hate)
21:33 - 800 Franchisees, 8,000 Painters, $64M in 4 Months
24:36 - Joining 1-800-GOT-JUNK as Employee #14
25:30 - The 5 Inflection Points That Scaled $2M to $106M
37:39 - Vivid Vision: The Contractor and Homeowner Analogy
44:04 - The Rate-of-Change Rule That Will Bankrupt Most Companies
46:15 - How to Double Revenue, Profit and Free Time in 3 Years
47:02 - The Volleyball Story: Why 2 A-Players Beat 6 C-Players
48:14 - The Real Cost of a Bad Hire: 15x Their Salary
51:14 - The 4 Corners of Every Great Business
53:34 - Navigating the Entrepreneurial Roller Coaster (And Your Spouse)
55:30 - The 5 PR Stories Every Business Already Has
59:33 - The Earned + Owned + Paid Media Trifecta
1:01:55 - The Death Rate Is 100% — Care About People as Humans
1:05:20 - Three Books That Changed Cameron's Life
1:07:18 - Advice to His 18-Year-Old Self
BOOKS & RESOURCES MENTIONED:
- Vivid Vision by Cameron Herold
- Double Double by Cameron Herold
- Free PR by Cameron Herold
- Second in Command by Cameron Herold
- Good to Great by Jim Collins
- Insanely Simple by Ken Segall (about Apple)
- Endurance by Alfred Lansing (the Shackleton story)
- Cameron's TED Talk on raising kids to be entrepreneurs (TED.com, 2010)
- COO Alliance — peer network for second-in-command operators (cooalliance.com)
- Invest in Your Leaders — Cameron's 12-module leadership training (investinyourleaders.com)
- Second in Command podcast — hosted by Cameron Herold
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GUEST INFO:
Cameron Herold is the founder of the COO Alliance and the operator behind some of the fastest-growing companies in North America. He scaled 1-800-GOT-JUNK from $2M to $106M in six years (a Harvard Business School case study), helped take Boyd Auto Body / Gerber Collision public (now a $2B chain), and has personally trained over 120 entrepreneurs including Kimbal Musk and Peter Rive (SolarCity). Author of Vivid Vision, Double Double, Free PR, and Second in Command. Has been paid to speak in 26 countries on 6 continents and is known worldwide as "The CEO Whisperer."
