Be Wealthy

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Garrett Gunderson Instagram (GET YOUR FREE BOOK): https://www.instagram.com/garrettbgunderson/

Garrett Gunderson YouTube: https://www.youtube.com/@GarrettGundersonTV/videos

Garrett Gunderson is a NYT bestselling author, founder of Wealth Factory, and one of the few finance guys who will tell you what billionaires actually do with their money vs what they tell you to do. He breaks down why compounding interest is a lie, how Buffett really built his fortune, the family bank strategy using whole life insurance, and why budgeting keeps you broke.

TIMESTAMPS

0:00 Introduction

4:41 Three Skills That Matter Now

7:56 The Compounding Interest Myth

10:10 Why Buffett Didn't Index

14:24 Killing Sacred Cows

17:07 Accumulation vs Velocity

21:10 Life Insurance Explained

23:48 The $22 Trillion Lie

30:28 The Family Bank Strategy

37:04 Is Life Insurance Expensive?

42:06 Dave Ramsey Math Exposed

47:02 Budgeting Sucks

51:42 Coal Miner to Bestseller

55:47 Cashflow vs Net Worth

59:22 Why Money Isn't Everything

1:07:53 Lightning Round

BOOKS & RESOURCES MENTIONED

- Killing Sacred Cows by Garrett Gunderson (NYT Bestseller)

- What Would the Rockefellers Do? by Garrett Gunderson

- Budgeting Sucks by Garrett Gunderson

- The War of Art by Steven Pressfield

- The Creative Act by Rick Rubin

- The Married Man's Sex Life Primer 2011 by Athol Kay

- Unreasonable Hospitality by Will Guidara

- The Richest Man in Babylon by George S. Clason

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Infinite Banking Education: SaveLikeaBank.com

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

JOIN THE BE WEALTHY MASTERMIND (THIS CLIP IS FROM IT)

Want to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.

Brett breaks down the math on what $70,000 invested in 2009 would look like today - real estate versus the stock market. Using real numbers, he walks through leverage, appreciation, tax benefits, and rental income to show why the gap between the two paths isn't even close.

TIMESTAMPS

0:00 The 70K Question

1:15 Stock Market Returns Since 2009

2:30 Real Estate: The Power of Leverage

3:45 Appreciation, Tax Benefits & Rental Income

5:00 The Final Numbers Side by Side

6:00 Why This Math Changes Everything

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Free Resources: BeWealthyPodcast.com

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.

Brett and Katelyn break down where your money actually goes at four income levels - $100K, $250K, $500K, and $1M - and why making more money won't fix your spending habits. The lie most people believe: once I make more money, everything gets easier. Here's what actually happens.

TIMESTAMPS

0:00 Introduction

3:40 The Lie About Spending Money

7:09 Money Makes You More of Who You Are

10:33 $100K - The Tightrope

14:00 Bank Statements Reveal Values

16:15 Creating Rules for Emotions

18:18 The Pizza and Cake Analogy

20:23 Inner vs Outer Scorecard

24:10 Agency Not Applause

26:02 $250K - Illusion of Abundance

29:27 Status vs Utility Spending

35:00 Two Checking Accounts System

41:04 The Buy It Twice Rule

42:37 $500K - The Inflection Point

50:22 Invest $10K In Yourself

53:32 $1M - A Different Game

57:55 The Rat Wheel Metaphor

1:04:04 Framework for a Rich Life

1:09:50 Three-Part Decision Filter

BOOKS & RESOURCES MENTIONED

- The Psychology of Money by Morgan Housel

- Same as Ever by Morgan Housel

- The Art of Spending Money by Morgan Housel

- The Five Regrets of the Dying by Bronnie Ware

- The Slight Edge by Jeff Olson

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money?

Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free. DISCLAIMER Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

How Wealthy People Actually Think About Money (Part 1 of 6)

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Want to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more. Brett and Katelyn kick off a six-part series breaking down how wealthy people actually think about their money.

In Part 1, they dig into what it really takes to be rich at every age - net worth, income, passive income, and home values across the median, top 10%, top 1%, and top 0.01%. Brett shares the three levels of problems framework, why Jeff Bezos drove a 1997 Honda Accord while worth $25 billion, and the uncomfortable truth that higher income does not equal higher net worth.

TIMESTAMPS

0:00 Introduction 3:04 The 40-Hour Question 4:27 Are You Spending Time on Your Money 5:07 The Case for Reading Books 6:16 Three Levels of Problems 12:49 Net Worth by Age 18:15 Top 10% at 30 19:46 Top 1% at 30 21:13 Top 0.01% at 30 24:10 Gary Keller and the Ford Taurus 36:40 Net Worth at 40 38:20 Net Worth at 50 39:18 W-2 Income vs Wealth 47:03 Income by Age 50:09 NFL Players and Financial Distress 52:33 Income Grows Slow Net Worth Grows Fast 55:20 CEO of Coca-Cola Makes $1.6M 56:11 Income Does Not Equal Net Worth 57:14 Passive Income Data 58:04 Shackled in a Prison 58:56 The Meredith Story 1:01:28 Top 1% Passive Income 1:02:36 4% of Households Get 80% of Dividends 1:03:50 Rihanna Built Wealth Outside Music 1:05:19 Home Values by Age 1:05:46 Your Home Is Not an Asset 1:09:32 How Brett Built Wealth in His 20s 1:11:17 Ownership Over Time 1:12:23 Recap and Three Action Items 1:13:36 Action 1: Track Net Worth Monthly 1:14:56 Action 2: Build a $50M Wealth Plan 1:15:59 Action 3: Path of Money Exercise GET CONNECTED Website: www.BeWealthy.com YouTube: youtube.com/@bewealthybrett Instagram: instagram.com/bewealthybrett Facebook: facebook.com/brettbewealthy X/Twitter: x.com/bewealthybrett FREE RESOURCES Free Tools & Downloads: https://www.bewealthybrett.com/resources Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com Infinite Banking Education: SaveLikeaBank.com Self-Directed IRA: MaxOutRetirement.com Trust & Entity Structure: SetupMyEstate.com Off-Market Deals & Direct Mail: TheMagicMailers.com 1031 Exchange: Exchange1031Now.com Bookkeeping & Financial Services: BooksOffMyPlate.com PPC & Digital Marketing for RE Investors: ScaleMyDeals.com ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Michael Bernoff breaks down why the phrase "I'm proud of you" actually trains kids to chase external validation — flooding them with serotonin that makes them dependent on your approval. The fix is simple but counterintuitive: say "you should be proud of yourself" instead. He walks through the Joe basketball story to show exactly how this plays out, then applies the same principle to managing real estate teams.

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.

From the full episode: Why Average Thinking Keeps You Broke | Be Wealthy Podcast #30

Watch the full episode: https://youtube.com/@bewealthybrett

TIMESTAMPS

0:00 The Problem with "I'm Proud of You"

1:30 Serotonin and Approval Addiction

2:45 The Joe Basketball Story

4:15 Give Power Back to Others

5:30 Applying This to Your Team

6:30 The Simple Fix

GUEST INFO

Michael Bernoff - Bestselling Author, Performance Coach, Founder of Human Communications Institute

Website: michaelbernoff.com

Instagram: instagram.com/michael_bernoff

Book: Average Sucks - averagesucks.com

Text "INFLUENCE" to 480-800-8051

BOOKS & RESOURCES MENTIONED

- Average Sucks by Michael Bernoff

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Why Average Thinking Keeps You Broke (with Michael Bernoff)

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.

Michael:

https://michaelbernoff.com

https://www.instagram.com/michael_bernoff/?hl=en

https://www.youtube.com/user/bernoff

Bestselling author and performance coach Michael Bernoff joins Brett to break down why most people stay stuck at the same income level for decades - and what actually has to shift. Michael shares the real story of how he turned down the guy who started Under Armour, what Jim Rohn taught him in an elevator, and the $3 auto-transfer trick that built his first rental property. This one hits different.

TIMESTAMPS

0:00 Introduction

1:15 Growing Up Middle Class

4:00 School Struggles and Arizona

7:15 Turning Down Under Armour

11:00 Meeting Jim Rohn

14:15 Direct Sales Lessons

17:00 The Two-Year Goliath

20:15 What Wealth Feels Like

24:00 Becoming a Speaker

29:15 Power of Words

32:00 Breaking Limiting Beliefs

39:15 Old Identity Programs

44:00 Money Conversations

48:30 The $3 Auto-Transfer Trick

53:15 Credit Card Optimization

57:45 Parenting and Influence

1:01:00 "Proud of Yourself" Shift

1:05:30 Three Truths Technique

1:13:45 Book Recommendations

BOOKS & RESOURCES MENTIONED

- Average Sucks by Michael Bernoff

- As a Man Thinketh by James Allen

- The Way of the Peaceful Warrior by Dan Millman

- Trance Formations by Richard Bandler

- How to Win Friends and Influence People by Dale Carnegie

- The Art of Exceptional Living by Jim Rohn

- Challenge to Succeed by Jim Rohn

CONNECT WITH MICHAEL BERNOFF

- Book: AverageSucks.com

- Instagram: @michael_bernoff

- Text INFLUENCE to 480-800-8051

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Mark Victor Hansen sold 500 million books with Chicken Soup for the Soul. In this clip from Be Wealthy Podcast Ep #29, he breaks down the seven beliefs that keep people broke. Unworthiness, naivete, self-doubt, fear, pattern paralysis, disconnection, and not being present. He also tells the Reverend Ike story about Harlem vs. Fifth Avenue that explains why broke people stay broke even when you hand them money.

TIMESTAMPS

0:00 Unworthiness

1:09 Naivete

1:31 Self-Doubt

2:11 Fear

2:21 Pattern Paralysis

2:56 Disconnection

3:42 Present-Time Availability

4:49 Books That Change People

WATCH THE FULL EPISODE

Be Wealthy Podcast Ep #29: Mark Victor Hansen - The Man Behind 500 Million Books

https://www.youtube.com/watch?v=eONaDKU_7pU

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

JOIN THE BE WEALTHY MASTERMIND

Want to be in a room with entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money, it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Mark Victor Hansen - The Man Behind 500 Million Books | Be Wealthy Podcast Ep #295

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Mark Victor Hansen co-created Chicken Soup for the Soul, sold over 500 million books, and built a $1 billion licensing empire. In this conversation, he walks through going bankrupt at 26, getting rejected by 144 publishers, selling books during the OJ Simpson trial, and the seven beliefs that keep most people broke. He also breaks down how he made $157 million from dog food without manufacturing a single bag.

TIMESTAMPS 0:00 Introduction 1:39 Going Bankrupt at 26 5:20 Finding Your Mentor 7:05 Chicken Soup Origins 10:17 144 Publisher Rejections 14:05 $50K Per Rejection 17:58 The Aladdin Factor 21:44 OJ Trial Book Promotion 26:56 Risk and Rejection 33:36 Stories Create Wealth 38:15 Homeless Twice to Billions 44:19 Income vs Real Wealth 47:32 Affirmations That Work 52:09 The Mastermind Principle 56:54 Seven Limiting Beliefs 1:04:22 What entrepreneurs are overlooking in business 1:10:10 Daily Journaling Practice 1:14:08 Building Your Inner Circle

BOOKS MENTIONED

- Chicken Soup for the Soul by Mark Victor Hansen & Jack Canfield

- The Aladdin Factor by Mark Victor Hansen & Jack Canfield

- Ask! The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen & Crystal Hansen

- One Minute Millionaire by Mark Victor Hansen & Robert Allen

- The Richest Man in Babylon by George S. Clason (Mark is writing a 2.0 version)

- How to Think Bigger by Mark Victor Hansen

- Gifted Hands by Dr. Ben Carson

- Reverend Ike (biography) by Mark Victor Hansen & Crystal Hansen

- Resurrection by Neville Goddard

- Legacy by Mitzi Purdue (Mark's biography)

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES Free Tools & Downloads: bewealthypodcast.com

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free. DISCLAIMER Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Didn't watch the full Ali episode? Here is an important clip that could help improve your life.

Watched the full thing? See you next week with an incredible episode. This guest sold over 500 million books. Can you guess who?