Episode 89: How We Select Speakers for Be You Brand Live OUTSIDE the Speaker contest

In this episode, Ati shares the behind-the-scenes process of selecting speakers for Be You Brand Live and addresses the questions she's been getting about speaking opportunities.

What You'll Learn:

Key Takeaways:

✨ Speaker selection is about creating a specific experience for attendees at all levels—from beginners to seasoned entrepreneurs

✨ The speaker contest gives new speakers a platform AND full speaking time (not just 5-10 minutes)

✨ If you want to speak at an event, support it first by buying a ticket and being in the room

✨ Give first, then ask—this is the golden rule of making authentic connections

Resources Mentioned:

Connect with Ati:

You’re showing up, posting, networking, and creating offers…yet clients still aren’t reaching out.

In this solo episode, Ati Grinspun breaks down why visibility without strategy keeps your brand invisible — and the four foundational elements that must be in place before consistent 10K months become possible. This episode is a must-listen for women entrepreneurs who are done blending in and ready to be clearly known for what they do.

Ready to build a brand that gets you seen, known, and paid?

✨ Seen & Known (4-Week Mini-Mind)

👉 Comment ‘SEEN’ on Instagram @ati.grinspun

✨ Free Training: The 100K Brand Training

👉https://atigbranding.myflodesk.com/100kpath

✨ Free: Take the Profitable Personal Brand Quiz

✨ Work Together:

Connect with me:

 Website: https://atigrinspun.com/

“Visibility without clarity keeps your brand invisible.”

“Your story is part of your expertise.”

“Repetition is the mother of reputation.”

00:00 Introduction to Personal Branding

01:46 Identifying Your Brand's Core Message

06:03 Establishing Expertise and Authority

09:47 The Importance of Storytelling

16:41 Expressing Your Opinions and Convictions

19:13 Conclusion and Call to Action

Ask yourself:

If the answer feels unclear, that’s your starting point.

Ati Grinspun is a personal branding coach, speaker, and the creator of the Be You Brand™ framework. From world-champion flair bartender to photographer to coaching hundreds of women into visibility, authority, and consistent income — Ati brings a bold, no-BS approach to personal branding that actually converts.

Be You Brand Podcast is for women entrepreneurs who are done hiding, done doubting, and ready to build a powerful, profitable personal brand rooted in clarity, confidence, and truth.

Categories:

Core Pillars:

What if the reason you’re working nonstop but still not seeing real profit has nothing to do with mindset and everything to do with your numbers?

In this episode, Ati sits down with operations and finance expert Michelle Ghassemi to break down the single most important metric every coach and service provider must track to build a sustainable, six- or seven-figure business — without burnout or guesswork.

Take the Profitable Personal Brand Quiz

Explore working together (Academy, Ascension, 1:1)

📲 DM me on Instagram:

A short worksheet to help business owners get unstuck, clear mental noise, and move forward with grounded momentum. 

A simple CEO-level clarity tool that helps business owners see their numbers clearly, stop reacting emotionally, and make calmer, more strategic decisions without complicated software or accounting overwhelm.

Michelle is a sought after business mentor focused on growth & operations, as a mani gen she understands what it is like to have “all the ideas” but her no BS style is what guides her clients to new heights. With over 8 years of founder experience in CEO, COO & CFO roles she has been able to use those skills & frameworks to not only take her first business from 0-7 figures but support other business owners as well. Michelle is an expert in helping multi 6-7+ figure business owners cut through noise, stay focused, optimize systems & data while most importantly increasing profits.

When she isn’t working out, blasting hip hop & spending time with her husband, she is investing in her continued growth, being a community leader & volunteering. 

“If you don’t know your cost of goods, you’re guessing — not running a business.” - Michelle Ghassemi

"You are not counting your time as part of your cost... if I have to pay someone else to deliver this, I still have to make money." — Ati Grinspun

Email: [email protected]

Instagram:@opsandgrowthmentor

LinkedIn: Michelle Ghassemi

01:00 The #1 Metric: Breaking down COGS (Cost of Goods Sold).

00:00 Introduction to Business Metrics

02:57 Understanding Cost of Goods Sold

06:03 The Importance of Pricing Strategies

09:05 Revenue Trends and Conversion Rates

11:48 Mindset and Emotional Blocks in Business

14:50 Building Self-Trust and Confidence

18:05 Navigating the Coaching Industry

20:52 Final Thoughts and Resources

Ati Grinspun is a personal branding coach, speaker, and creator of the Be You Brand™ Framework. From world-champion flair bartender to photographer to coaching hundreds of women entrepreneurs, Ati helps experienced women build visible, confident, and profitable personal brands rooted in clarity, authority, and truth.

Be You Brand Podcast is for women entrepreneurs ready to stop hiding, stop doubting, and start building a powerful personal brand that leads to consistent income, visibility, and impact — without shrinking, over-explaining, or chasing validation.

Core Pillars:

Welcome to one of the most powerful conversations to kick off 2026.

In this live panel recorded at Be You Brand Live in Las Vegas, you’ll hear from the newest best-selling authors of Ascension Mastermind as they share what actually happened behind the scenes of writing their stories — the fear, the healing, the identity shifts, and the moment they stopped hiding.

These women didn’t just write a book.

If you have big dreams, a message that won’t leave you alone, and a desire to build a brand that fully reflects who you are — this episode is for you.

This conversation features the authors from Be You Brand – Volume Two, a best-selling collection of stories about identity, leadership, healing, money, and becoming visible without abandoning yourself.

👉 Get the book here:

(If you’ve already read it, leaving a review directly supports these authors.)

You’ll hear from women who came from:

…and who are now:

“It’s not a disqualifier. It’s a f*cking qualifier.”

“When I finally saw myself, everything changed.”

“I won’t take a penny to silence this voice.”

As shared in the episode, Ascension Mastermind Volume Three is heading to Sedona, January 22–25, 2026.

This experience includes:

There are two additional author spots available.

Take the Profitable Personal Brand Quiz

Explore working together (Academy, Ascension, 1:1)

📲 DM me on Instagram:

Send me “AUTHOR” if this episode stirred something in you and you’re ready to explore what’s next.

The Be You Brand Podcast is for women entrepreneurs who are done hiding, done performing, and ready to build a brand that matches their depth, power, and ambition.

This is where identity, visibility, money, and leadership intersect — without fluff.

You’re confident in real life… so why does your content still sound muted, careful, or watered down?

In this episode, Ati Grinspun breaks down the real reason confident women struggle to sound confident online — and spoiler: it has nothing to do with strategy or consistency. We’re talking clarity, chosen woman energy, and the identity shifts required to stop softening your voice and start being unmistakable in your messaging.

Ready to build a personal brand you’re actually proud of (and makes you money )?

✨Watch the CHOSEN Woman Method Masterclass $33

👉https://atigbranding.thrivecart.com/chosen-method-masterclass/

✨ Free: Take the Profitable Personal Brand Quiz

✨ Work Together:

Connect with me:

 Website: https://atigrinspun.com/

“Confidence doesn’t mean clarity.”

“Stop softening your power.”

“If your content isn’t painting the future, people won’t follow you there.”

00:00 — The truth about Chosen Woman Energy

Look at your last 5 pieces of content and ask yourself:

That answer tells you everything.

Ati Grinspun is a personal branding coach, speaker, and the creator of the Be You Brand™ framework. From world-champion flair bartender to photographer to coaching hundreds of women into visibility, authority, and consistent income — Ati brings a bold, no-BS approach to personal branding that actually converts.

Be You Brand Podcast is for women entrepreneurs who are done hiding, done doubting, and ready to build a powerful, profitable personal brand rooted in clarity, confidence, and truth.

Categories:

Core Pillars:

This episode is a mirror, queen — and honestly, it’s one I had to hold up for myself first. After Be You Brand Live, I caught myself doing the VERY thing I coach women out of… hiding in plain freaking sight.

🔥 JOIN THE CHOSEN METHOD MASTERCLASS

Free? Hell yes.

Work with me inside the Academy, 1:1 intensives, or VIP coaching:

Instagram: https://instagram.com/ati.grinspun

“Most women hide in plain sight. They’re posting, networking, doing ‘all the things’… but none of it carries power.” — Ati

“Before anyone chooses you, you must choose yourself.” — Ati

“Your conviction is the only thing that’s truly unique about your brand.” — Ati

“You cannot think your way into power. You have to feel it — and then show up from it.” — Ati

00:00 – Why this episode needed to happen

Ati Grinspun is your unapologetic Personal Brand Whiz and visibility activator behind the Be You Brand™ movement. From world champion flair bartender to portrait photographer to coaching hundreds of women into their power, Ati brings the perfect mix of strategy, fire, and identity work to help entrepreneurs become unf*cking-ignorable in their industry.

The Be You Brand Podcast is for driven, mission-led women entrepreneurs ready to build a magnetic, profitable personal brand with clarity, conviction, and raw authenticity. If you’re done shrinking, diluting, or hiding behind “strategy,” this show is your weekly permission slip to be louder, bolder, and fully YOU.

Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty.

DM ME BRANDED on IG to immediately access my BRAND TO BANK 40 minute training where you will uncover WHY and WHERE you are stuck and how to start making progress towards your first 100k year . DM ME on IG 

00:02 – Why this episode is different (and recorded in the car!)

02:28 – Behind the scenes of Be You Brand Live: hotel challenges and hidden costs of event planning

06:55 – Managing teams, grief, and last-minute changes before the event

13:57 – The chaos begins: rude venue staff, missing AV, and what leadership looks like under pressure

21:00 – Finding the beauty in the mess: powerful experiences with Emily Rose and the somatic session

25:39 – The NLP chip exercise and why embodiment matters

27:55 – Crisis hits: power outage during the event

30:23 – Ati’s go-to tools for emotional regulation (tapping, breathwork, dance parties)

35:41 – Burned jackets, food poisoning, and a $50K day — resilience in real time

42:48 – Leading through chaos and redefining what success looks like

45:04 – When a participant dislocates her knee: crisis management and calm under pressure

47:23 – The spiritual lesson: surrender, trust, and leadership through uncertainty

49:50 – Post-event reflections and why “it’s never over until you win”

Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room.

Categories: Entrepreneurship • Business • Marketing • Self-Improvement

Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduating high school to earning her PhD, Laura's journey proves that building the leader behind the brand starts from within.

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE

Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE

📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:

Dr. Laura Miner is a self-leadership expert with a PhD who has spent decades studying what makes some people succeed while others stall. From barely graduating high school with a 1.9 GPA due to dyslexia to becoming a sought-after speaker and trainer, Laura has worked with thousands of entrepreneurs as a lead trainer for T. Harv Eker's companies and now helps business owners become their own inner CEOs through science-backed self-leadership strategies.

"Information is not transformation. Information alone does not go anywhere." - Laura Miner

"Clarity comes from doing. It doesn't come from thinking." - Laura Miner

"Who you are is how you lead. And if your business is not aligned with who you are, and if you are not authentically aligned with who you are, it prevents you from being able to lead." - Laura Miner

Website: lauraminer.com

00:00 – Welcome and Laura's backstory as Ati's mentor

05:30 – What is self-leadership and why it matters

12:15 – The three pillars: Think, Act, Motivate

18:45 – Why overwhelm and burnout happen (lack of clarity)

25:20 – The inner dialogue tool for better decision-making

32:10 – Becoming your inner CEO and leading yourself

38:40 – Motivation strategies that actually work

43:15 – Laura's transformation story: 1.9 GPA to PhD

45:50 – Where to connect with Laura

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars:

Four weeks, five weeks… who’s counting? 😅 After running our Be You Brand Live speaker contest, I’m breaking down exactly what made applications a YES vs. a no-go. In this episode, I give you a simple 90-second pitch template and the 3-part checklist event hosts (like me!) use to decide who gets the mic—so you can get booked with confidence, clarity, and that BYB energy.

Ready to build a personal brand you’re proud of:

Connect with me:

00:01 – Why I recorded this (speaker contest debrief + goal to educate)

Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room.

Categories: Entrepreneurship • Business • Marketing • Self-Improvement

What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything.

✨ Countdown to Be You Brand Live 2025 ✨

We’re just 9 days away from Be You Brand Live in Las Vegas — happening Sept 25–27, 2025! 🎉

Get your ticket here: https://atigrinspun.com/beyoubrandliveevent/

Connect with me:

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

GUEST BIO

Matrasa Ferguson is an intuitive money coach & bookkeeper for creative, neurodivergent, and spiritual business women. 

As the founder of 11.11 Bookkeeping, she helps her clients organize their business finances, understand their numbers and master their money energy so they can create impact & their dream life through their profitable magic.  She brings over a decade of experience in customer service & administration for enterprises of all sizes, as well as a unique holistic approach to bookkeeping & money that takes the whole person into account - mind, body & spirit. 

Her zone of genius is in Done-For-You bookkeeping, money coaching, and being a business guide for women who feel like they have to do it all alone. 

EPISODE HIGHLIGHTS

KEY TAKEAWAYS

“Your business is a direct reflection of you and who you’re becoming.” – Matrasa Ferguson

“Money is always a relationship—it’s a mirror of your worth and the energy you hold.” – Ati Grinspun

“Letting myself be seen was like asking people to see me naked—that’s how vulnerable it felt.” – Matrasa Ferguson

Website: https://stan.store/1111bookkeeping

Email: [email protected]

Instagram: www.instagram.com/11.11bookkeeping/

EPISODE TIMESTAMPS

00:00 Introduction and Growth Journey

05:06 The Power of Trusting the Process

09:47 Vulnerability in Storytelling

14:57 Overcoming Toxic Relationships

19:48 Money Wounds and Self-Worth

24:52 The Role of Coaching and Mentorship

29:53 Writing as a Healing Journey

34:49 Shifting Your Money Mindset

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars: