On this week's episode of Own the Microphone, Bridgett McGowen welcomes a trade show coach and podcast host with more than 30 years of experience who shares the secrets to success, Jim Cermak. Bridgett and Jim discuss the fact that every audience is different; the past, present, and future; getting the audience's attention, and more!

Contact Jim for a free discovery call plus top 52 trade show tips. Website: tradeshowu.biz  Email:  [email protected]   1:36   Has Jim Cermak always been a confident speaker?   6:40   Know your audience and give them value.   12:12   What are some opportunities at trade shows to get behind a microphone?   17:14   What is it that gets the people's attention?   24:09   A question for Bridgett.   31:!4   What else can listeners do to own the microphone?     Listen and Subscribe to the Own the Microphone Podcast with Bridgett McGowen on iTunes, Spotify, Stitcher, and the CLNS Media Network mobile app.

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