Be Your Best In Business with Ian Luckett

In this episode, Ian Luckett sat down with Ian Smith, owner of the Evolve Media Agency in the US. He helps people with their online sales funnel and getting those leads, as well as years of experience in using messenger bots. And today we are talking about how to warm up cold traffic, so sit back and enjoy the show!

In this episode, we talked about how important it is to get your potential and existing clients to know, trust and like you – how social media and emails have been a part of this over the years – and how these channels especially emails had become over saturated these days that the open rates, and click rates have been on a constant decline.

Ian also shares with us how messenger marketing is on the rise now and how businesses are slowly shifting into this channel, though he emphasises that entrepreneurs need not to ditch email marketing, and use messenger marketing alongside with it as well as other social media platforms, whichever your target is comfortable using.

We discussed the advantages of using Facebook Messenger in marketing, as it allows for a more interactive and dynamic communication. There’s also less inundation over in messenger compared to emails.

 Ian also discussed the importance of giving FREE value to your potentials and existing clients. You can easily send pdf’s, videos, links, and even podcast episodes in messenger.

He thinks the top thing that people normally do wrong when mapping out their customer journey, and that is trying to cut corners, trying to get that cold traffic to a customer too quickly.

He also talked about what a customer journey looks like in terms of consultancy. He tackled two things:

1. Referrals
2. Cold Traffic

Lastly, Ian shares his top three tips in messenger marketing. They are:

1. Figure out if you are outsourcing or doing it yourself.
2. Figure out your goals!
3. Monitor your results, and OPTIMISE!

Golden Nugget Round

Question 1 – What would you tell your 18 Year Old Self?

Invest in education, invest in this internet marketing education.

Question 2 – What would you lecture at University today?

I’ll lecture about what I know – building relationships online, creating content, Facebook advertising, taking the initiative, and just going after what you really want in life. I would say, “Look at life like a video game, and you’re just playing this video game until game’s over. Have fun with life!”

Question 3 – What was your biggest investment or financial decision?

Education, into this digital marketing stuff.

Guest Details

To contact Ian, feel free to contact him at https://evolvemedia.agency

Links and Resources

https://evolvemedia.agency

Quotes

E-mail will always be the standard, across all-age demographics, and most established platform which is going to be consistent across the board with whoever you are targeting. – Ian Smith

Give FREE value! Give your potentials and clients some FREE digital downloads, i.e. FREE pdf! – Ian Smith

In this episode, Ian Luckett is joined by Ryan Peck all the way from the USA. He is a cold e-mail king, a lead generation specialist, a business consultant, and the founder of The Leads System. And today he will be sharing with us some very important tips and tricks on cold e-mail marketing and how to get your e-mails opened.

Today, Ryan shares with us essential tips on e-mail marketing, including what cold e-mail marketing is, how it works, and how effective it is.

We also talked about how important it is not to “sell” on your first e-mail, and to keep your sales copy short.

Ryan also shared how the power of consistency helps – you need to be consistent in what you do because people are not always available to get back to you, so you need to try again if you do not get a feedback the first time as follow ups are vital in e-mail marketing.

We also covered the importance of creating a quality list, getting the right people into your list.

Ryan also shares how significant it is to do at least five e-mails when you are putting together your e-mail sequence as part of your content marketing.

In this episode, we also tackled how important it is that you work with an e-mail system that suits your business, not all businesses are the same hence the need for a system that meets your business needs.

Ryan also shares with us three top guiding tips in cold e-mail traffic:

1. Have at least 5 e-mails in your e-mail sequence. But make each e-mail short.
2. E-mail the right person. No matter how good your sequence is, it will be useless to the wrong person.
3. Deliver and work on your subject line!

We also discussed how important it is that you are aware of your analytics so that you know how your e-mails are performing. Was your e-mail even read?

Ryan also shares the two basic types of subject lines. They are:

1. Clickbait – putting anything on the subject line in order for the recipient to open the email.
2. Personalised – increases the open rates of your emails.

Golden Nugget Round

Question 1 – What would you tell your 18 Year Old Self?

Don’t wait until tomorrow. Whatever it is that you wanted to do, get started now and take action!

Question 2 – What would you lecture at University today?

Loving Life with the primary focus of doing more in life, embrace it, and use whatever work you have as a vehicle to a bigger purpose.  

Question 3 – What was your biggest investment or financial decision?

Investing in myself.

Guest Details

To contact Ryan, feel free to e-mail him at [email protected]

Links and Resources

https://theleadssystem.com/

Quotes

When you are putting your content together for your e-mail sequence, do at least five e-mails! – Ryan Peck           

You have to e-mail the right person! – Ryan Peck

If you want to know more about how Innovate to Success can help you take your Business to the next level with our Straight Forward Strategies then check out our FREE ebook “How to Triple your Consultancy Business Growth in the next 6 weeks” right here https://goo.gl/9pqnyM

You can also find out more about Business Experts at Innovate to Success right here >> https://goo.gl/81ncjB

Today’s guest is none other than Faisal Khokhar, a trained international speaker and life coach and In today’s episode of the Be Your Best in Business podcast we delve deeper into the Personal Development section of the DRIVE for Business Programme.   In this episode we talk about some useful tips and tricks to understand yourself better – both as an individual and as an entrepreneur businessman/woman   The major topic that we are covering today with Faisal is self-awareness. He also shares that whatever is happening in your personal life also happens in your business life, they are intertwined in a way.   He also talked about communication as a key to deeper relationships.   Faisal explained that everything is energy, everything is vibrating at an energy level.   We tackled one’s inner masculinity and femininity regardless of sex, what they are, and how each can affect your attitude and behaviour.

 

He shared the key differences between the masculine and the feminine energies. They are:

1. That masculine energy is a task-based, it just wants to get things done.
2. The feminine energy is about being – it is about feeling and connecting. It is creative.

Faisal talks that being able to understand both energies mean being able to work out which one of them is needed in any given situation.   In this episode Faisal also shares the most common mistake that people commit while trying to improve their self-awareness, and that is OVERTHINKING.   Faisal shared his top balanced feminine traits, and they are:

1. Compassion
2. Interception
3. Flow
4. Wisdom
5. Intuition

When you have insufficient feminine traits, it leads to smothering, very rigid, and overthinking. When you have too much of the feminine energy, you tend to become depressed, spacey, confusion, stagnant, and needy.   A balanced masculine traits shows the following:

1. Assertion
2. Directional
3. Methodical Thinking
4. Action
5. Giving
6. Consciousness

If your masculine energy is insufficient, you tend to become fearful, withdrawn, spineless, lost, hopeless, and stagnant. And if you have too much of the energy, you tend to lean towards domination, controlling, rigid mental constructs, anxiety, forcing, and distance.   Golden Nugget Round Question 1 – What would you tell your 18 Year Old Self? Let me read out something I wrote for my kids. Live a fearless life on your terms. Be bold, be brave. Live with an open heart where your voice has no fear, no regrets – only love. Your life needs no approval, just as your actions do not need to be approved by others. Move through life unapologetically and from the heart. Keep growing, be humble and stay grounded. Your true purpose in life is to be kind. This will bring you all you need, you want, and you desire to be.   Question 2 – What would you lecture at University today? I would like to have my own lecture about two things that we are seeking in life, freedom and connection.   Question 3 – What was your biggest investment or financial decision? Invest in seminars, talk, trainings, and coaches.   Guest Details To contact Faisal, feel free to contact via his website: http://faisk.com/   Links and Resources http://faisk.com/   Quotes Everything is energy – the chair you’re sitting on, the table, the floor – everything is vibrating at an energy level. –Faisal Khokhar   What happens in your personal life is also what happens in your business life. –Faisal Khokhar   People buy people. –Faisal Khokhar

 

That’s why this week’s podcast is the audiobook version of my e-book “How to Grow Your Professional Services Business”.

This episode will help Expert Professional Services Business owners become their best in business, simply by teaching them our tried and tested tips and tricks which will take your business to the next level.

In this episode I talk to you about the 10 Actionable Steps to Help Your Business Succeed. They are:

1. Why Grow Your Business?
2. Define Your Business Purpose
3. Who Do You Help
4. Connecting with Your Clients
5. Know Your Numbers
6. Plan Out Your People
7. Be Accessible
8. Work Your Plan
9. Your Business on One Page
10. Rinse, Review and Repeat

Once you complete this episode you will have a better understanding of your business, and a clearer vision on how to move forward - with an action plan as well!

This episode also briefly tackles our business growth system – DRIVE for Business Programme which helps you better understand the fundamental building blocks of your business.

Our model consists of 5 Key Elements which are:

1. Personal Development– all about YOU!
2. Business Development– knowing your customers
3. People Planning– look at both of your internal and external team
4. Finance and Commercial– money in, money out, AND risks
5. Business Performance– understand how your business is ACTUALLY doing.

To have an in depth understanding on how the system works, let me invite you to one of our Business Experts// Workshops or one of our webinars.

You may find details for these here: 

Business Experts// Workshops : https://innovatetosuccess.com/business-boost-live-260718/

Business Expert//Webinars:                                            

https://innovatetosuccess.com/grow-business-5-simple-steps-free-web/

As you may know this is also available in ebook format which you can find by clicking the link below:

https://innovatetosuccess.com/how-to-grow-your-professional-services-business/

If you want to know a bit more about who Ian Luckett is and how he helps Business Thrive then free to check out my Bio here:

https://innovatetosuccess.com/wp-content/uploads/2018/02/Ian-Luckett-Bio.pdf

Links and Resources

https://innovatetosuccess.com/

I hope you enjoyed this episode and if you need any further information, please don’t hesitate to drop me an email at [email protected] 

Today we are joined by Michael Greenberg, founder of Gentleman of Technology LLC – he is an entrepreneur, author, advisor, and strategist. And today we talk about tips and tricks on how to position yourself as an expert, as well as learn how to get your message across to your target market.

We started this episode by tackling Authority Marketing; what it is, and how it helps your business.

Michael also discussed the two fundamental rules in authority marketing, which are:

1. Specialise – you cannot be an authority/expert in everything.
2. Authority is relative! – The only person who needs to know that you are an authority in your field is the person buying from you.

He also shared how many chooses a niche, puts out content, but does nothing else (promotion and no getting it in front of people). This is a big no-no. Michael also lists THREE important and powerful medium of content sharing which are:

1. A Book
2. A Podcast
3. Key Note speech

He also shared with us how he works with his customers and potentials, one of which is a top-down approach where he breaks down the problem into 4 sub categories, and breaking these sub categories into 3 to 6 specific questions that his clients ask. Breaking this approach down, it should form a pyramid where:

1. Top                  : One thing you want to be known for.
2. Second            : 4 Sub Categories
3. Third               : 3 to 6 specific questions for each sub category

We also talked about the Top 3 mistakes that entrepreneurs commit when creating their contents:

1. Relativity – are you creating content that answers your market’s pain?
2. Not Creating the Right Kind of Content – choosing the wrong medium
3. Neglecting the Fact that People Buy from People – your customers and potentials need to know, like, and trust you.

Lastly, Michael shares the top Do’s and Don’ts in Content Marketing. They are: Do: Live Q and A – direct interaction with your clients.   Don’t:             Mass messaging your contacts without doing qualifications.   Golden Nugget Round Question 1 – What would you tell your 18 Year Old Self? Don’t go to college. Question 2 – What would you lecture at University today? Entrepreneurship. Or the inefficiencies of the current university system. Those would be my two favourites. Question 3 – What was your biggest investment or financial decision? Buying a lot of books.   Guest Details To contact Michael, feel free to contact him at https://www.callforcontent.com/   Links and Resources https://www.callforcontent.com/   Quotes Authority marketing is the act of positioning yourself as an authority or expert in your field in order to bring in more business. – Michael Greenberg The only thing that you can do and fail with content creation is having it and nobody see it. – Michael Greenberg

In this episode of Be Your Best in Business, we are joined by the leading interpersonal coach in the UK – John Kenny, and he shares with us tips and tricks that will help you better understand yourself and also understand why you do and don’t do stuff.

Needless to say, this episode will help you assess your belief systems and establish them in order for you to better understand YOU. And understanding you better helps you become your Best In Business.

In this episode John shares with us how we all hold on to certain belief systems and perceptions of ourselves. If these are challenged and we stop believing in certain things, then resistance, procrastination and self-sabotage kicks in and stops us from moving forward, which also prevents us from getting the results that we are looking for.

He also shares with us what your AUTHENTIC self looks like and how we can use this to be able to live for the person that you really are.

John also discussed the common symptoms that people have that shows they are not living their lives. They are:

1. Feeling that they are not fulfilled with what they are doing with their lives.
2. Feeling depressed.
3. Lack of focus.

We talked about the importance of understanding who you are and what you really want, because failing to understand those would make success too farfetched.

We also covered John’s Bicycle Affect programme and its concept of driving your life’s direction.

John shared with us how your thoughts dictate your emotions, and how your feelings dictate your actions. He says you don’t act based on what you think, which then led on to the great topic of Limiting Beliefs. 

Golden Nugget Round

Question 1 – What would you tell your 18 Year Old Self?

Go and find someone who will help you untangle your belief system.

Question 2 – What would you lecture at University today?

I would lecture about how people can better understand themselves.

Question 3 – What was your biggest investment or financial decision?

Investing in ME.

Guest Details

To contact John, feel free to e-mail him at [email protected].

Links and Resources

https://johnkennycoaching.com/

Quotes

Sometimes all you need is to take a deep breath, try not to think of anything at all, and just make a decision of what you will do – John Kenny

We all hold on to certain belief systems and perceptions of ourselves. If these are challenged and we stop believing in certain things, then resistance, procrastination, and self-sabotage kicks in and stops us from moving forward. – John Kenny

If you don’t understand who you are or what you really want THEN your belief systems and your perceptions will stop you from becoming successful. – John Kenny

Your thoughts dictate your emotions, and your feelings dictate your actions. – John Kenny

In today’s episode we are joined by Grant LeBoff from The Sticky Marketing Marketing Club. He is one of UK’s leading Sales as well as Marketing Experts. He wrote a number of successful books in the topic of Sales and Marketing in fact his fourth one entitled “Digital Selling” debut at #1 on the Amazon charts even before being published. And in this episode we talk about how important marketing is, and why it matters! We also covered some useful tips and tricks that you can surely use in your own businesses!

We started this episode with Grant talking about one significant change in marketing communications which is that everyone now has a channel so it is easier to reach out to your potential and existing clients. We also talked about how this is a double-edged sword.

Grant also shares how the changes in the media channels (going virtual) is affecting the older mediums such as the TV, radio, and newspaper channels.

He also shares some of the top mistakes that entrepreneurs commit when they start marketing, and that includes:

1. How people think too TACTICALLY, and not STRATEGICACLLY enough.
2. Getting their target market wrong.

Grant also shares how marketing is actually the process of determining, communicating, and delivering value in order to obtain and retain a customer.

In this episode we also talked about how marketing fails because the strategy used is wrong. Grant also shares some key points you need to consider when you are marketing:

1. Who is your target market?
2. Why would they buy from you?
3. What can you offer?
4. What differentiates you from the competition? And how should you message that in such a way that makes it appealing?
5. What is the buying journey?
6. What are the touchpoints throughout that buying journey?

Grant is also generous enough to share with us the 4 steps to effective marketing:

1. Product/Services
2. Pricing
3. Distribution
4. Channels

He also talked about the importance of understanding your marketing analytics adding that you don’t have to understand everything, you just have to understand what matters to you.

Lastly, Grants shares some tips and tricks on how people can stand out in social media.

 

Golden Nugget Round

Question 1 – What would you tell your 25 Year Old Self?

You don’t have to achieve everything all at once.

Question 2 – What would you lecture at University today?

First would be media, we have to understand how media works. Second is the basics of Psychology.

Question 3 – What was your biggest investment or financial decision?

Investing in a flat.

Guest Details

To contact Grant, feel free to visit his site at http://www.stickymarketing.com/

Links and Resources

http://www.stickymarketing.com/

Quotes

Marketing is the process of determining, communicating, and delivering value in order to obtain and retain a customer. – Grant LeBoff

Marketing fails normally because the strategy is wrong. – Grant LeBoff

Measure the things that matter to you!– Grant LeBoff

This week Ian Luckett is joined by Julianne Ponan who at the age of 22 became owner and CEO of superfood brand Creative Nature. Today we learn how she came from working in Finance to owning a now growing company, what struggles the company went through, how she got through them all, and we also learn where the business is going now.

In today’s episode we talk about how Julianne turned a challenge into an opportunity – she grew up with anaphylaxis and has to be choosy with what she eats, yet she created this brand that would serve individuals who need to watch out what they eat too.

Julianne also shares how her ability in understanding the numbers in the business has helped her pick the business up for growth.

She also shared what challenges they faced for their first big client, and how her family supported her as well as how important it is to not give up – Julianne and her team clearly had “make it work” moments before they became who they are today.

We also discussed how important it is to be your best when talking to anyone, because you really would not know who you are talking to all the time.

Julianne shares how in the food industry new products are coming in all the time so you are fighting for that shelf space, so you need to know and convey your Unique Selling Point very well.

Julianne talked about what she would change (business-wise) if she can start all over again with the knowledge and skills that she’s got today.

Guest Details

To contact Julianne, feel free to contact her at http://www.julianneponan.com

 Links and Resources

http://www.julianneponan.com

https://www.creativenaturesuperfoods.co.uk/

 Quotes

In the food industry new products are coming in all the time so you are fighting for that shelf space, so you need to know and convey your Unique Selling Point very well. – Julianne Ponan

Choose who you work with, and do it from your network, don’t do it from just a beautiful presentation. – Julianne Ponan

Today, we are fortunate to speak with Dexter Moscow, he is a coach and an expert in consultative selling and influencing who has been in the business in the past 40 years and more. In this episode we cover how important it is that we effectively influence our customers, as well as how we do it BECAUSE at the end of the day, we don’t really want to sell to people, we want people to buy from us.

We started this episode talking about how people these days hate being sold to and being manipulated into a selling situation. Dexter also shared what he learned while working as a TV presenter which includes understanding what the audience needs were so that we could create a presentation that matches with those needs.

Dexter was also generous enough to share with us the key elements that make people buy which are:

1. Trust
2. Relevant Information
3. Easy to buy and send back
4. Emotional Connection

He also points out how these days it is not enough that we are excellent at what we do, we also need to become a great communicator and understand how people perceive and choose to receive information especially when people have their preferences in communication, i.e. visual, auditory, and/or emotional.

We also talked about the importance of having an emotional connection with our customers and prospects.

We also covered the key things that helps us connect with our customers on an emotional level, which includes:

1. Ask relevant questions.
2. Establish a connection.
3. Understand their need/s.
4. (SELL on their needs.)

Dexter shares how important it is to find out the market’s perceived needs, as it will help us as to what products and services should we offer. He also points out how important it is to listen MORE than we speak.

We talked about the difference between COMMUNICATING and INFLUENCE as well as the rules of INFLUENCING which includes:

1. Teaching something.
2. Tailoring what we have to that particular need.
3. Taking control!

Lastly, Dexter discussed his new book The M.O.S.C.O.W. Method which he wrote to help everyone in the business world on how to sell without selling. It is a 6 stage process that covers:

• Prepare to present
• Structure the presentation
• Create the content
• Deliver the content

Golden Nugget Round

Question 1 – What would you tell your 25 Year Old Self?

Accept disappointments in life as a lesson, and don’t sweat the small stuff.

Follow your dream, cultivate your network, and seek for advice!

Question 2 – What would you lecture at University today?

Understanding Personality Types and What their Motivation Is

Question 3 – What was your biggest investment or financial decision?

My best financial decision is selling my estate agency, my biggest investment is in personal development.

Guest Details

To contact Dexter, feel free to e-mail him at [email protected]

Links and Resources

Get Dexter’s book here:          http://www.moscowmethod.uk/

LinkedIN Account:                   https://www.linkedin.com/in/dextermoscow/

Quotes

It is not enough that you are excellent at what you do, you really need to become a very good communicator and that means thinking about how people perceive information and how people receive information. –Dexter Moscow

People hate being sold to, they hate being manipulated into what we feel is a selling situation. –Dexter Moscow

We did not sell to them, they bought from us! –Dexter Moscow

This is the second of the two-part interview with Ian Golding of GLOW Training, a communications and impact training company. In the last episode with Ian, we talked about how the business should act around their customers and prospects – we tackled how a company’s vision, mission, objectives, and goals should be well understood and embodied from the top management down to the frontlines. In this episode, we dig down to the individuals, you. How do you act around your customers? And how does your behaviour affect their attitude towards the business, and their purchase?

In this episode, we talked about the importance of personal impact and how the “YOU” from the inside may look different from the outside -- how others see you may not be necessarily the same as how you want to be seen.

Ian also shared that sometimes we create a barrier and turn people off unintentionally, so as entrepreneurs, we have to understand the power of listening.

He also talked about the importance of working on our behaviour and develop empathy because it is a very vital ability in sales. Ian also shares the top behaviour which embodies empathy such as talking less, working harder to shut up, and nodding when people are talking.

We also discussed one of the top clangers that sales people do when it comes to body language, and it is the failure to maintain eye contact.

We also touched on the importance of feedback in assessing our behaviours.

Ian also shared a common problem when it comes to first impressions -- putting all focus, concentration, and thoughts into WHAT they are going to say, and none to HOW they are going to say it.

 Lastly, Ian shares 3 top things that someone in business can do to help themselves in terms of conveying themselves to others:

1. Identify the values that you want to portray in any occasion that you are in. How do you want to come across to others?
2. Work harder on the message that your behaviour is sending.
3. Eye contact – it is very important.

Golden Nugget Round

Question 1 – What would you tell your 25 Year Old Self?

Learn how to make decisions.

Question 2 – What would you lecture at University today?

I would be a lecturer in Acting, specifically Physical Theatre.

Question 3 – What was your biggest investment or financial decision?

Investing in property.

Guest Details

To contact Ian, feel free to e-mail him at [email protected]

Links and Resources

http://www.glowtraining.net/

https://www.linkedin.com/in/ian-golding1971/

Quotes

If you are doing a presentation and is standing in front of everyone, the last thing you want to do is stand there and NOT know what to say. – Ian Golding

We spend so much energy on the content, remembering the content, making sure that we are going to say the content exactly how we practiced it in our heads, BUT got no thought or concentration on HOW we are going to say it. – Ian Golding

Actors always match the physicality that they use to the size of the room that they are talking to. – Ian Golding