In this insightful episode of Be Your Own Advocate, host Isabel Dassinger welcomes longtime friend and award-winning marketing innovator Harvey Hirsch. With over 30 years leading his own agency, 100+ industry awards, and features in Adweek, Entrepreneur, and more, Harvey brings both creative genius and a lifetime of resilience to the conversation.

Harvey shares his remarkable journey—from enlisting in the Army at 17, serving as a helicopter crew chief in Vietnam, and volunteering for medevac missions, to building a groundbreaking marketing career. He reveals how lessons from military service—adaptability, strategy, and persistence—shaped his unique approach to business.

Listeners will hear how Harvey pioneered personalized, attention-grabbing direct mail campaigns, developed patented printing techniques, and consistently broke through industry norms to get results. He also opens up about overcoming serious health challenges linked to Agent Orange exposure, reinventing himself through online training, and helping small businesses master modern marketing.

Key Takeaways:

• From Vietnam service to creative entrepreneurship

• How military strategy translates to marketing success

• Why personalization and humor drive memorable campaigns

• Adapting marketing for today’s overwhelmed audiences

• Overcoming health setbacks and reinventing your career

• Practical advice for starting or growing a business in a crowded market

📺 Watch Harvey’s “Marketing Secrets” on YouTube
📧 Contact Harvey at [email protected]