“Wanting to be someone else is a waste of who you are.” - Kurt Cobain. In episode 11, the ALFA Relations team discusses what being your own ALFA means to them, as well as disclosing some personal experiences that relate to their own journeys. In addition, they reveal the launch of the “Be Your Own ALFA” hoodies and the meaning behind the brand.

Be Your Own ALFA is about being unique and embracing yourself for who you are. We’re all systems our own journey and it's about trusting that process. 

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