Be Your Own Manager

Be Your Own Manager

By Bernhard KerresBusinessCareers
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Be Your Own Manager episodes

  • Doing Recordings Today
    The time when a big label signs artists with a big check and a lot of artistic freedom are gone. But today’s world offers good ways for financing and distributing your recording.
    9 min
  • My Daily Schedule
    The demand on your time is enormous. Practice, rehearsals, learning new repertoire, business issues and more can easily stress you out. My little secret is to divide my day in active and re-active slots.
    6 min
  • Get Business Cards
    Even in a digital world these small pieces of paper with your contact details on there are really helpful. Get them and make sure that they represent what you stand for.
    8 min
  • Don’t Just Send E-Mails
    We have more and more communication tools available. Picking the right one at the right moment when in contact with festivals and concert halls is important. Some guidance from Bernhard.
    9 min
  • Portfolio Careers
    A career in classical music will comprise several activities. You will play a bit solo, you might play in an ensemble, you might teach. Start to think early on about your portfolio to ensure that you are not only prepared but can really thrive in it.
    7 min
  • Working with agents
    Working with agents requires close cooperation. Define together what you want to achieve and what everyone has to do. Be aware of “rouge agents” who just take money but are not really artist managers. If in doubt check at www.classicalmusicartists.com
    5 min
  • Your Route to Creativity
    Finding creativity for classical musicians can be hard. The pressure on their schedule is immense with practice, rehearsals, business issues and much more to take care of. You need to think about preparing the ground for creativity to happen.
    6 min
  • A Deal with you on Sales
    Selling can be hard. As artists we would love just to be called up for a performance. Unfortunately life is different. Therefore I suggest a deal: do a bit of selling every morning and let me know how it goes.
    5 min

About Be Your Own Manager

From the publisher's feed

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.