The Innovators by Scandinavian MAN

Bea Åkerlund on fashion activism, innovation and Scandinavian values


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Bea Åkerlund is a self-proclaimed fashion activist and founder of the PR showroom The Residency Experience in Los Angeles. Bea has worked with the biggest and most iconic artist of our time, including Beyoncé, Lady Gaga, Katy Perry, Rihanna, and Madonna. In this conversation, she talks about entrepreneurship, iconic creations, and the differences between working in the US and in Sweden.

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The Innovators by Scandinavian MANBy Scandinavian MAN

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