The Innovators by Scandinavian MAN

Fredrik is an interior designer, vintage furniture collector, and social media star. Since launching his business last year, he has worked with both interior and fashion brands, like Off-White, Fritz Hansen, and Hästens. His Instagram following is experiencing an exponential growth, which has made him one of the most influential new interior personalities today.

Zlatan Ibrahimović is a football player, entrepreneur, and arguably one of the most successful Swedish personalities of all time. In this interview, we talk about how to prepare for success. This podcast is produced in collaboration with Zlatan Ibrahimović perfumes. Hosted by Konrad Olsson.

Alex Mustonen is co-founder and partner of New York-based design office Snarkitecture. Together with his partners Daniel Arsham and Ben Porto, they have done some of the most talked-about spaces in design, fashion and architecture, including work for Kith, COS, and Bolon. 

Mannd is a Cinematic Virtual Reality company, that seeks to rethink, develop and challenge the use of immersive media in order to create the next era of content, film and shared experiences. The company is based in Aarhus, Denmark, but this interview takes place at the CIFF Trade show during Copenhagen Fashion Week. 

Fredrik Carlström is the founder of Alma, a co-working place and members club based in Stockholm and Palma. Alma has been called the coolest workplace by Vogue Magazine, the ”Anti-WeWork” by Surface magazine, and been on the Condé Nast Traveller's Hot List. Fredrik is also the founder of the furniture brand Austere. He is a creative director and entrepreneur that works both in Stockholm and New York, where he currently lives.

Emma Olbers is a product designer and creative director based in Stockholm. She has won numerous awards, including this year’s designer of the year by Elle Decoration and sustainability profile of the year by Residence Magazine. Her work towards a more sustainable furniture production has caused ripples through the global design industry. 

Tretorn is one of Sweden’s oldest and most iconic outdoor brands. Lately, the brands have been spearheading the work towards more sustainable production. A work that has been lead by their Creative Director Fredrik Ekström, who founded the brand’s Eco Essentials Initiative and has run all their collaborations, including the latest one with British designer Nigel Cabourn. 

Bea Åkerlund is a self-proclaimed fashion activist and founder of the PR showroom The Residency Experience in Los Angeles. Bea has worked with the biggest and most iconic artist of our time, including Beyoncé, Lady Gaga, Katy Perry, Rihanna, and Madonna. In this conversation, she talks about entrepreneurship, iconic creations, and the differences between working in the US and in Sweden. 

Magnus Aschan is a journalist, technologist, public speaker and the former Editor-in-Chief of TechWorld and Computer Sweden. Today he helps brands with technology-focused content through his company Teknikministeriet. He is also the Chief Operating Officer of Warp Institute, a community of “fact-based optimists” that seeks to bring out and help fund the best ideas that accelerate innovation. 

Christopher Morency is the editor-at-large for Highsnobiety, the world’s leading online magazine for street culture and fashion. Christopher is a Canadian born writer who grew up in the Netherlands. He cut his teeth at VICE and Fantastic MAN before moving to London to start working for Business of Fashion. Since joining Highsnobiety he has become one of the hardest-working journalists on the fashion circuit, covering fashion weeks all over the world.