Expectations and reality don't always line up and often times this can be traced back to the hype we have allowed to creep into our own minds.  A biscuit shop with a great name can thrive despite a less than stellar offering, and the excitement of a drive thru liquor store can offset higher prices.  A beer with a great product tie in will sell; even if it it may have received the lowest DELI rating of all time (nice try Ommegang).