B.E.A.M.

Welcome back! After taking a short break we’ve returned with a fresh batch of episodes. This week Matt is joined by John Rosenberg, President and Owner of gnet Agency. Gnet is a creative agency and production studio that has worked with companies like Activision, Bethesda, and Microsoft.

Together they discuss how marketing video games has changed over the last few decades. John shares how his background working in television led to his foray into game advertising. They also dive into how the modern landscape of gaming is forcing brands to evolve their marketing strategies. You won’t want to miss this conversation!

Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠

Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠

Follow John here: https://www.linkedin.com/in/rosenbergjohn/ 

In this week’s episode, Matt is joined by James Young, EVP and Head of Digital Production for BBDO North America. BBDO is the world’s most awarded advertising agency servicing brands like Pepsi, M&Ms, and Meta Quest. They discuss how the creative process works in the agency world from ideation to production. The two talk about how brands are increasingly advertising in the metaverse. James also delves into how he’s implemented generative AI into his work, like for Pedigree Rescue Doodles. Their conversation brings home the point that you don’t have to be a game publisher to have a presence in the virtual space.

Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠

Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠

Follow James here: https://www.linkedin.com/in/james-young-5557631/

This week we're doing something a little different. We're taking a short break to prepare for more episodes starting February 15th!

In the meantime, please enjoy this interview from The Growth Fire podcast hosted by past guest, Kevin Hourigan (President of Spinutech). Kevin interviews Super League's CEO and past guest, Ann Hand! It's a great conversation that provides more context to the conversations Matt had with both of them in weeks prior.

Take a listen to learn more about Ann's background from her childhood to her first job to leading a company! Enjoy this inspiring discussion from The Growth Fire podcast.

Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠

Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠⁠

Follow Kevin here: ⁠https://www.linkedin.com/in/kevinhourigan/⁠ 

Follow The Growth Fire podcast here: https://www.spinutech.com/about/podcast/

Follow Ann here: https://www.linkedin.com/in/ann-hand-5453ab6/

On this week’s episode, Matt talks to Kevin Hourigan, President of Spinutech, LLC and host of The Growth Fire podcast! The two of them discuss their decision to start a podcast and the lessons they’ve learned along the way. They also examine the state of marketing these days and how brands are evolving with the emerging digital and virtual space. If you’re interested in starting a podcast for your business, you won’t want to miss this conversation.

Learn more about the podcast and Super League here: ⁠⁠https://www.superleague.com/beam-podcast⁠

Follow Matt here: ⁠https://www.linkedin.com/in/mattedelman/⁠

Follow Kevin here: https://www.linkedin.com/in/kevinhourigan/ 

Follow The Growth Fire podcast here: https://www.spinutech.com/about/podcast/

2023 has been an eventful year for the 3D internet. Who better to discuss the changes than with Super League’s CEO, Ann Hand? Together Matt and Ann review the biggest shifts in Fortnite, Roblox and Meta. Ann shares her expertise as a CEO drawing from her experience at previous companies like BP. They discuss the challenges and successes Super League has faced and how it adapted to thrive in the market. Listen for key insights, candid observations and exciting predictions for the year ahead!

Learn more about the podcast and Super League here: ⁠⁠https://www.superleague.com/beam-podcast⁠

Follow Matt here: ⁠https://www.linkedin.com/in/mattedelman/⁠

Follow Ann here: https://www.linkedin.com/in/ann-hand-5453ab6/ 

In this week’s episode, Matt is joined by two guests: John Carle, SVP of Partnerships at Super League, and Michael Herriger, CEO of Atlas Creative. Atlas Creative is one of the most prolific producers within the Fortnite Creative space, building islands for brands like Microsoft, NBA and Hi-Chew. Together, they discuss the exciting updates to UEFN and what the future of Fortnite will look like. They also explore the differences between creating in Fortnite and Roblox. You won’t want to miss out on this fascinating conversation. Stick around for John’s story about his harrowing encounter with Freddie Prinze Jr!

Learn more about the podcast and Super League here: ⁠⁠https://www.superleague.com/beam-podcast⁠

Follow Matt here: ⁠https://www.linkedin.com/in/mattedelman/⁠

Follow Michael here: https://www.linkedin.com/in/michaelherriger/

Follow John here: https://www.linkedin.com/in/john-carle-84b73812/

Join us for a riveting discussion with Maik Kaehler from Plan.Net Studios (formerly lili Studios) on the transformative impact of immersive digital experiences. Learn how our brains process vast amounts of subconscious information and the potential of spatial web technologies to revolutionize entertainment, e-commerce, and everyday digital interactions. Discover the future of instinctive and immersive digital engagement in this insightful episode.

Learn more about the podcast and Super League here: ⁠⁠https://www.superleague.com/beam-podcast⁠

Follow Matt here: ⁠https://www.linkedin.com/in/mattedelman/⁠

Follow Maik here: https://www.linkedin.com/in/maikkaehler/

In this episode, Matt talks with Brad Foxhoven, CEO and Founder of EverGame Media. EverGame is a creative gaming agency that works closely with global brands including Pepsi, Interscope Records, Claire’s and Visa. Matt and Brad discuss key developments that propelled gaming into becoming the fastest growing sector of the media biz. They explore why brands have increased their investment to engage with gamers, and the accelerating importance of having a presence on immersive platforms. You won’t want to miss their candid observations!

Learn more about the podcast and Super League here: ⁠⁠https://www.superleague.com/beam-podcast⁠

Follow Matt here: ⁠https://www.linkedin.com/in/mattedelman/⁠

Follow Brad here: https://www.linkedin.com/in/bradfoxhoven/ 

Follow EverGame Media here: https://www.linkedin.com/company/evergame-media/ 

In this episode, Matt chats with Erick Brownstein and AJ Hart of Shareability, experts in crafting and delivering successful social campaigns for brands such as YouTube, Mars and Adobe. They delve into the art of engaging consumers with compelling narratives, explore the evolution of branded content from short form to immersive formats, and share insights on tailoring content for diverse platforms. Don't miss out on AJ and Erick's valuable insights!

Learn more about the podcast and Super League here: ⁠https://www.superleague.com/beam-podcast

Follow Matt here: https://www.linkedin.com/in/mattedelman/

Follow Erick here: https://www.linkedin.com/in/erickbrownstein/

Follow Shareability here: https://www.linkedin.com/company/shareability/

This week, Matt is joined by Super League’s SVP of Partnerships, Zach Hahn. Together, they explore the evolution of engaging new generations in the world of Sports through Gaming and E-sports. They discuss how brands in these spaces can adapt successfully to platforms like Roblox and Fortnite. Tune in for more insights from Zach and his experience in this fast paced industry.

Learn more about the podcast and Super League here: ⁠https://www.superleague.com/beam-podcast

Follow Matt here: https://www.linkedin.com/in/mattedelman/

Follow Zach here: https://www.linkedin.com/in/zachdhahn/