The Produce Marketing Association is a key International trade organization representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members’ prosperity.

Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country’s key industry experts so we can learn and appreciate fantastic South African Fresh Produce.

On our first joint Broadcast with the PMA in South Africa, we look to talk to some of the countries key Wholesale experts to gain a real understanding as to how this vital sector area “ticks” and how it makes a significant difference to the country, even more so in our strange times.

We went live in late January 2021 and spoke to key fresh sector experts including: Jaco Oosthuizen, Francois Knowles and Dr Justy Range.