Episode 25 - Mission statements, straplines and expressing your position in writing by Mike Bean

Episode 24 - Combine all your expertise for powerful positioning by Mike Bean

Episode 23 - Six way to focus your law firm by Mike Bean

Episode 22 - Challenges for positioning law firms by Mike Bean

Episode 21 - Notes on Jargon by Mike Bean

Episode 20 - Outspend big law on marketing by Mike Bean

Episode 19 - Introduction to positioning for law firms. by Mike Bean

Episode 18 - Video for developing lawyers sales skills by Mike Bean

The ability to create a personal connection through digital content is attractive because a busy person can reach other human beings at a scale not possible face-to-face. I also believe it smooths the transition when the time comes to develop a real relationship offline. In this episode I want to talk briefly about how video can bring these two benefits.

Episode 16 - Ranking on the second biggest search engine by Mike Bean