Hosts Steve Glynn and Adam Derus have a thoughtful yet humorous conversation with Geoff Hoen, owner of Beard MKE, and Liz Brodek, Executive Director, The East Side Business Improvement District. What's Beard MKE? Think self-care, style, and a bit of anything funny and inappropriate! And Adam's new fav store. This podcast explores the ways the East Side businesses are collaborating and the wonderful work Liz is doing to keep things looking and moving forward, including the East Side ON Rally Series (follow the East Side on Facebook). As always, any echos, delays, or weird noises are courtesy of our remote recording platform. Thanks for listening!