In this episode of Bearly Maintaining, we go beyond the field and into the digital arena as we sit down with Keith Hamaker, Esports Director at Saint Ambrose University. Keith gives us an inside look at what it takes to build and lead a collegiate esports program—from recruiting talent and managing teams, to balancing competition and academics.
We dive into the growing world of collegiate esports, the culture around gaming, and how leadership and strategy off the screen play just as big a role as the gameplay itself. Whether you’re a hardcore gamer or just curious about the esports scene, this episode is packed with insight, passion, and plenty of controller talk.
Tap in and level up with us—this one’s for the players and the play-callers.