In a world inundated with brands, one visionary offers a more considered method to branding.

GUEST

Beat Baudenbacher | Principal, Chief Creative Officer at loyalkaspar⁠

HOST

⁠⁠Joel Pilger⁠⁠ | Global Consultant at ⁠RevThink⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠

NOMINATE A FABULIST

Know a creative entrepreneur who should be on “the list”? ⁠⁠Nominate them⁠⁠.

CREDITS

Post-Production by ⁠Coupe Studios Music & Sound Design⁠

Engineered by Taylor Marvin, Alex Hawley

Produced by Celia St. Amant, Eric Singer

The Outsourceress: ⁠⁠Lidia Scarlat⁠⁠

Special Thanks to Multimedia Storytellers ⁠Arbo Radiko

NOTES

We asked Beat to share an image of an object dear to their company. Here's what we got:

"So what popped into my head was the first MACINTOSH CLASSIC we got at my home in Switzerland, which opened the world of computer-generated visuals to me. We still have it at the office in NYC, but it doesn't work anymore."