Beat the Scroll - The Content Marketing Podcast

Callum Devine is Paid Ads Specialist and an absolute beast at e-commerce strategy for social media.

He set up CB social, a Marketing Agency that specialises in creating e-commerce ads with his partner Beth after deciding to risk it all when they found out they had a kid on the way. Clover and Callum discuss everything from their shared experience of running a business as a couple, to which Ads work best on each platform. An absolutely liiiiit story, this is an awesome episode!
We discuss things like the Metaverse, Futurama, Advertising and how to go viral on TikTok; there’s a bit of everything in here for everyone!Cheeers for listening, you massive pack of legends! Cya on the next one!

Dave Allan and Martin Walker are co-founders of the hugely successful PR business, Resolution Media and Publishing, based in Middlesbrough. They both share stories on their unique journeys of how they got to where they are today and the low points that have helped them come back even stronger. 

Dave spent 10 years working in the internal communications structure of petrochemicals giant ICI, and then 17 years leading Middlesbrough FC's PR strategy throughout their most successful period that involved 5 major cup finals, two UEFA cup runs and an array of big name signings. 

Martin's story starts as a journalist in newspapers and then with Football Clubs such as Middlesbrough FC & Sunderland FC before setting up his own company, Mantis Media. 

Mags, papers, knockbacks, awards and advice on setting up your own business! We also chat about social media and the challenges of adapting to new platforms and content strategies too! Soooo good! 

What’s up Wanderers, Chloe Clover is joined by Jordan Evans and Tom Styan on this episode, both members of our epic social team! This is the start of our series focusing on each of the social media platforms and how you should use them to build a following. We started with one of our favourites LinkedIn! We cover bases like how to build your personal brand, how to optimise your profile, what type of content you should be posting and much, much, more. We will be covering each of the major platforms so make sure to subscribe or follow to become a social media legend!

Make sure to give us a follow on Linkedin if you enjoyed the listen, cya on the next one!

David is an amazingly epic dude, and it was a pure treat to have him on the show! The newly appointed Tees Tech Ambassador is a master at helping businesses grow through digital transformation! His work with DigitalCity should be of massive interest to anyone involved with design, customer journey mapping, intellectual property development and strategy formation! You can experience his personal journey from bullying in the workplace to absolutely killing it (BIG TIME) and being on the front of Tees Business Magazine

Make sure to keep an eye on David for more on his exciting future project Fireside.

Much love, bros; check it out! 

Mega interesting Steve Underwood unpacked his super, super entertaining history on this episode, with loads of stories on everything from marketing and promoting his music event’s in Newcastle bringing entertainment to the masses to his upcoming work with the Rugby League World Cup. Bonded Agency are an awesome Digital and Media company which help brands become connected with their audience. With a deep history of marketing, advertising and client work this is an episode coming in hot and heavy with tons of value

Cheeeeers dudes see ya on the next one 

This dude! What an absolute legend, Steve Pugh from Roadmap MBA joined us to discuss tons of mega important topics such as; starting a start up business, creating content when no-ones watching ANDDD making business education accessible and free to everyone. Also, a bunch of bonding over love for Marvel!! (Spider-man, Iron Man, Dr. Strange). This is an amazing episode for anyone interested in business strategy, personal development or anyone who wants to learn some new skills! A full-to-the-brim hour of sales, strategy, marketing, management, business and growth, check it out!

Thank you guys for listening! Maddd love xxx

What an episode!

Eleanor Rees is a mega inspirational Social Media wizard who founded and directs the Collabmedia_ and Women in Collaboration. This episode is filled with Digital Marketing content and awesome knowledge about networking on Teesside. This episode goes waaaaay back into the days when she was a blogger before the social media influencer hype of today running the Daily Dose of Style blog to over 100k followers and how she deleted it all and started down the path to where she is not!

Enjoy!

We’ve got another value-packed Minisode! Bruce Slater coming in hot with loads of fire advice for creatives on how to be a leader in the industry and make their mark! Bruce is the CEO and Creative Director of Radical Forge a Video Game Development company in Middlesbrough and he is full of inspirational conversations that help get the creative juices flowing. There’s heaps and heaps of useful knowledge in this episode about leading from the front and being part of the team!

What a legend!

“You have to be odd to be number one” You are your personal brand, but how important is it?

Shout out Lee Flanagan! This Minisode is all about Personal Brand and how to adapt yourself to the evolving landscape of online identity. Is this a new concept? Or have people like Vince McMahon, Stone Cold Steve Austin, Bill Gates and Steve Job been utilising this concept to predate the internet. Lee comes from Bespoke Financial and we get to talk about his exciting upcoming projects such as The Underdogs Part 2 and The Little Bricks Podcast Season 3, produced, edited and managed by us, Wander Films!

Enjoy my dudes! 

We're dropping some MiniMoment Episodes on the podcast for the next few weeks before the launch of our very exciting new season! 

Here we revisit our conversations with the amazing tech genius Dean Benson, talking about forward-thinking, innovation and culture, that skyrocket his company visualsoft to the top of the tech game. Everything you need is right there in this podcast packed to the brim with value on starting your own company and smashing it in the tech game!