This emphasizes that business success hinges on identifying the appropriate "battlefield" or market.

It argues that understanding where to compete is more crucial than how to compete. It uses the example of BEAUM, a men's body shaver brand, to illustrate this strategy, detailing how BEAUM identified and leveraged a specific niche within the male grooming market.

It stresses the importance of analyzing market characteristics, understanding one's own strengths and weaknesses (forces), and aligning the method of competition (tactics) accordingly to achieve success, even for smaller entities.