Had planned to do a completely different episode, but this one took on a life of it's own.

How can channels that were doing 1m plus views just six months ago be struggling to break 20k views now, especially when people have more time than ever to consume content. Everybody is seeing a growth in numbers, in contrast, the boxing outlets have seen a crash in numbers, with the same cast of characters to interview.

It is only right to ask where the hell the numbers went and how the sponsors will react.