How do your customers know whether your business is for them?

Your branding, of course!

This instantly tells folks if your work is going to fit their lifestyle and aesthetics, and if it resonates with them, you’re more likely to capture and keep their interest.

But how do you develop a beautiful brand that captures your ideal customer?

Today I speak with Kelly McElroy, a graphic designer who specialises in helping small indie businesses create brands that stand out.

We discuss some of the common mistakes beginner business owners make with their brands, some key principles to keep in mind when developing your brand, and we also share some cool branding tools that can help you!

You can listen to this episode below, or on your fave podcasting app!

Or are you just treating your creations like commodities – trying to compete on price, and failing to stand out in a crowded marketplace?

Creating a strong, unique brand identity is fundamentally important if you want to make your business stand out from the others in your niche.

This self-study course will help you – in just 14 days you’ll have the knowledge to craft the perfect brand for your business!

You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

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