Beauty and the Boss

Episode Summary:

In this episode, Levarna shares her hard-earned wisdom on one of the most common questions she receives as a successful bridal business owner: Should I build a team?

Whether you're a fully booked solo artist dreaming of freedom, more income, or scaling your brand, Levarna walks you through the real pros and cons of building a bridal team from hiring artists and admin support to stepping into a leadership role. With a candid, no-fluff approach, she details what worked, what didn’t, and what you should know to avoid common (and costly) mistakes.

This episode is a must-listen if you're considering taking your bridal business to the next level by adding team members while maintaining your standards and profitability.

🧠 You'll Learn:

• The benefits of building a team: freedom, scale, authority, and financial growth.
• The hidden challenges: letting go of control, managing artists, and building systems.
• When it’s the right time to start hiring.
• How to avoid the biggest financial mistake when paying contractors.
• Why building a team means becoming a leader, not just an artist.
• The importance of backend systems and streamlined operations before expansion.

🛠 Key Takeaways & Advice:

• Find the right people: Reliability, passion, and personality fit are non-negotiables.
• You can’t do it all: Hiring admin support frees you to focus on marketing and strategy—what actually drives growth.
• Systems are essential: Contracts, clear communication, booking platforms, and client management tools will prevent chaos.
• Profit is not guaranteed: Don’t overpay contractors. Know your numbers.
• Start small: Begin with part-time or trial collaborations and grow from there.

💬 Notable Quotes

“Your team members have to be ultra passionate about the wedding industry… If they’re not, the cons will outweigh the pros.”

“Letting go of control was the hardest thing for me. I’m a perfectionist.”

“You’re responsible for how your team represents your brand. That requires leadership—not just artistry.”

“Building a team can be the most freeing, profitable decision—but only when done right.”

📚 Resources Mentioned:

👉 Levarna recommends listening to her previous episode featuring Laura O’Hagan, an expert in Profit First.

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨Ready to scale with less stress and more support? Join the waitlist for my upcoming program. Let’s build your dream team together.

Episode Summary:

In this episode, Levarna dives into a timely and common concern among bridal hair and makeup artists: the sudden quiet periods in client inquiries and bookings. Prompted by a DM from a coaching client, the episode explores the reality behind slow booking seasons and how artists can maintain a consistent flow of inquiries year-round even in traditionally slow months like winter.

Instead of blaming the economy or wedding seasonality, Levarna urges artists to take control of their marketing. She shares how she booked multiple clients in June—New Zealand’s slowest month by using evergreen strategies like Facebook ads. With practical tips and mindset shifts, she encourages listeners to move beyond relying on trends and build systems that attract clients consistently and effortlessly.

🧠 You'll Learn:

Why it’s not the economy, wedding season, or inflation that’s killing your bookings—it's your marketing.

The real reason relying solely on Instagram and organic social media posting doesn’t work long-term.

How Facebook Ads can drive qualified leads consistently—even during quiet seasons.

A practical analogy comparing your business to a shop:

• Your portfolio = window display
• Your services = what’s inside the store
• Your marketing strategy = foot traffic
• How to evaluate your business through the lens of your dream client.

💬 Notable Quotes

“Your dream brides are always still getting married. If you have a rock solid marketing strategy, you will get the lion’s share of the work.”

“Visibility equals bookings.”

“Stop focusing on how trendy your reels are and start thinking about how good your actual marketing is.”

🎯 Actionable Tips:

Shift your mindset – Stop blaming the season or economy; evaluate your marketing instead.

Use Facebook Ads – Invest time in a strategy that drives consistent leads from your ideal audience.

Evaluate your shop window – Take a hard look at your website and socials. Would you book you?

Simplify inquiries – Make it easy for brides to contact you; review your inquiry forms and process.

Invest in education – Consider joining a program like Book More Brides Artist Academy to fast-track your success.

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨If this episode hit home, it’s time to upgrade your marketing. Stop relying on seasonal luck, create a system that works year-round. Subscribe, leave a review, and join the waitlist for the next round of Book More Brides Artist Academy!

Episode Summary:

In this empowering episode of Beauty and the Boss, Levarnaa tackles one of the most common fears among bridal makeup artists: raising your prices without scaring away clients. If you've ever felt stuck undercharging for your services or fearful that increasing your rates might drive away potential brides, this episode is your pep talk and strategy guide in one.

Levarna walks you through a mindset shift and practical, high-level strategies to help you confidently raise your rates — without guilt, burnout, or losing bookings. She breaks down how to communicate your value effectively, position your brand to reflect premium pricing, and attract the kind of clients who want what you offer.

🧠 You'll Learn:

• Why “you’re too expensive” usually isn’t about the price , it’s about perceived value
• The biggest undercharging red flags (even if you’re fully booked)
• How to create value-packed packages that brides will love
• What to include in your offers and what to leave out
• Why mindset is just as important as strategy when it comes to pricing
• What to expect when your pricing changes and why slower bookings might be a good thing

💬 Notable Quotes

🗣️ “When a bride says you’re too expensive, she’s most often not talking about the price — she just doesn’t see the value.”

🗣️ “Charging too little doesn’t just hurt your actual income. It drains your energy, it limits your ability to grow, and it attracts the wrong type of clients.”

🗣️ “You’re not charging more just to make more money. You’re charging more because you’re delivering real results and running a real business.”

🗣️ “If your brand looks like every other artist’s, price becomes the only thing brides can compare you on.”

🧠 Mindset Shift to Take Away:

You don’t need to apologize for charging what you’re worth. Brides aren’t just paying for makeup, they’re investing in a seamless, luxurious, stress-free experience. When your pricing reflects the transformation, not just the transaction, you attract the right clients.

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only)https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreen

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨If this episode resonated with you, screenshot and share it on Instagram. Don’t forget to tag @levarnabusinesscoach and send it to a bridal bestie who needs to hear this!

Episode Summary:

In this inspiring episode, Levarna, your host and founder of the Book More Brides Artist Academy, welcomes the incredible Rosemary who goes by Rose the visionary behind Empress Makeup, Skin & Beauty, a thriving bridal beauty business based in Perth, Australia. Rose shares her powerful journey of transformation: from running a solo operation in her garage while juggling mom life, to building a luxurious commercial studio offering full-service bridal beauty experiences.

With Levarna’s coaching and guidance, Rose went from overwhelmed and undercharging to confidently scaling her business, hiring a team, winning awards, and becoming a go-to name for bridal beauty in Perth. If you’ve ever felt stuck or unsure how to take your bridal business to the next level, this candid conversation is packed with real talk and real results.

🧠 You'll Learn:

• How Rose transitioned from a home-based garage studio to a commercial luxury bridal space
• The impact of strategic pricing, branding, and positioning in a competitive market
• The benefits of offering end-to-end bridal services from skin prep to spray tans
• How coaching, systems, and structure helped Rose scale with confidence
• Why Dubsado became a non-negotiable in her client experience workflow
• How hiring virtual assistants and social media support created more time and revenue
• The difference Facebook ads made in filling her calendar
• The financial mindset shift Rose made through Profit First coaching
• The power of mindset, accountability, and believing failure isn’t an option

💬 Notable Quotes

“We want a bride to have an entire bridal beauty journey with us from start to finish… by the time the wedding day comes around, everyone's really good mates.”

“If someone's face feels like a leather glove, their makeup's gonna make their face look like a leather handbag.”

“You can't grow if your finances aren’t right. You can keep taking money in, but if it’s disappearing just as fast — you’re just a stressed wreck.”

“Money doesn’t give you abundance—your thoughts do.”

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only) https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreen

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

Connect with Rose:

https://www.instagram.com/empressmakeupskinbeauty/

✨ If this episode inspired you, take a moment to leave a review and share it with a fellow bridal beauty artist. Your next breakthrough could be one episode away.

In this powerful and deeply personal masterclass episode, Levarna shares the foundational principles behind creating a successful business and life by transforming your mindset. Through a mix of raw personal storytelling and actionable strategies, she explores how mindset shapes our financial realities, the importance of emotional awareness, and how to manifest the future you dream of.

Levarna dives into her own journey of heartbreak, financial instability, and entrepreneurial rebirth, showing how moments of crisis can become catalysts for change. With a focus on manifestation, universal laws, and practical self-reflection tools, she empowers listeners to overcome self-limiting beliefs, define their "why," and step into the identity of the person they want to become.

This is not just a lesson in business—it’s a deep reset of the stories you tell yourself.

🧠 You'll Learn:

• How to think and act like your future successful self—even before you see results
• The role of emotional awareness in shifting negative thought patterns
• The truth about manifestation and why mindset is more than “thinking positively”
• How to uncover and rewrite your limiting beliefs, especially around money
• The three key universal laws that govern your success: Attraction, Vibration, Cause and Effect
• Ways to practically apply manifestation without spending money
• The real impact of your circle, media, and habits on your energetic state
• How to align your pricing and business with confidence and self-worth
• Why failure is essential for growth—and how to use fear as a compass

💬 Notable Quotes

“You aren’t expected to be this happy, high-vibe person 24/7. It’s okay to experience your full range of emotions. We're human.”

“The universe is abundant and limitless. It acts as a mirror, bringing more of everything you think, feel, and act upon.”

“You have to be a little delusional when manifesting. It’s imagining the thing before it’s real—that’s the whole point.”

“Your mind cannot tell the difference between what is imagined and what is real. So imagine it. Trick it.”

“If you're not growing, you're staying small. And if you're staying small, you're not serving anyone—not even yourself.”

“Money doesn’t give you abundance—your thoughts do.”

📚 Resources Mentioned:

• Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/book-more-brides-artists-academy

• Book More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only) https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreen

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨ Start today. Not tomorrow.

Write down your goals. Examine your thoughts. Ask yourself: What would the future, successful version of me do right now?

Episode Summary:

In this episode, Levarna shares her personal journey from side hustle to six-figure success, outlining her powerful 8-step Zero to 100K Framework. Designed specifically for bridal hair and makeup artists, this foundational training helps listeners understand what’s really holding them back, what sets successful artists apart, and how to build a business that brings both profit and freedom.

Through honest storytelling, business insights, and real-life examples, Levarna unpacks what worked for her and her coaching clients and why most generic beauty business advice simply doesn't work for the bridal industry.

🎧 You’ll learn:

• The 8 core stages to scale from freelance artist to CEO.
• What makes the bridal industry completely different from other beauty business models.
• Why traditional marketing methods often fail for bridal professionals.
• How to stop hustling and start building a streamlined, automated brand.
• Mindset practices to overcome self-doubt, perfectionism, and imposter syndrome.
• Tips for creating consistent income even without repeat clients.

💡 Notable Quotes

“70% perfect is perfect. If I try to get to 100%, I just stress myself out. That mindset has changed my life.”

“You can be the best artist in the world, but if no one can find you, your business won’t grow.”

“Most of what artists are doing to grow their bridal business… is actually wrong. But it’s not your fault—you just didn’t know the strategy.”

“You are the one thing in your own way. Learning how to shift your mindset is the real game changer.”

“Freedom doesn’t happen by accident. You need to build it—step by step.”

📚 Resources Mentioned:

• 3 Day LIVE Book More Brides Masterclass:

https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass

• Book more Brides Artist Academy Waitlist Page

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery Course

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨ If this episode resonated with you, leave a comment or review!

Tell Levarna what stood out, what you'd love to hear more about, or your personal "aha" moment. Make sure to follow Beauty and the Boss on your favourite podcast app so you never miss an episode!.

Episode Summary:

In this foundational episode of Beauty and the Boss, Levarna welcomes her first expert guest, Laura O’Hagan, a chartered accountant turned business mentor and certified Profit First professional.Laura shares how bridal beauty business owners can increase profit, not just revenue by implementing the Profit First system. They dive into common pricing and cash flow mistakes, and how to take control of your finances without burning out.

🎧 You’ll learn:

• Why more revenue doesn’t always mean more profit
• How the Profit First system works and why it’s effective for beauty pros
• The most common financial mistakes in the bridal beauty industry
• What the “Profit Trio” is and how to apply it in your business
• Why growth can sometimes worsen your financial struggles
• How to price your services for real, sustainable profit
• Simple first steps to gain clarity and take back financial control

💡 Notable Quotes

“You already are managing a super complex business… far more complex than a lot of businesses out there.”

“It’s not going to change by getting more money in the door—it’s probably just going to exasperate the problem.”

“If your pricing isn’t right, if you're spending too much, and we just scale that—then all of those problems become bigger.”

📚 Resources Mentioned:

• FREE 3 Day Masterclass starting on Monday, May 19, 2025.

https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass

• Book more Brides Artist Academy Waitlist Page

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery Course

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

• Profit First Benchmarks (Free Download) https://laurajohagan.com/benchmarks/

• Profit First by Mike Michalowicz

https://mikemichalowicz.com/profit-first/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

Connect with Laura:

Instagram: https://www.instagram.com/laurajohagan/

Podcast Spotify: https://open.spotify.com/show/72oyeA7RpB8C6XN1mOXuce

Podcast Apple: https://podcasts.apple.com/au/podcast/prosper-and-profit/id1737309216

✨ Follow Beauty and the Boss so you never miss an episode!

Episode Summary:

In this foundational episode of Beauty and the Boss, Levarna unveils her exact framework for building a six-figure bridal business, titled The Three Pillars of Success. This trio—Mindset, Map, and Motor—offers a holistic, step-by-step strategy designed to empower bridal artists to elevate their businesses with clarity, intention, and automation.Whether you’re a beginner or an experienced entrepreneur ready to scale, this episode delivers a blend of motivation and practical tools.

🎧 You’ll learn:

• Her signature MIND, MAP, and MOTOR framework
• How mindset, strategy, and systems work together
• Practical tips for choosing your next focus area

💬 Notable Quotes

• “The truth is, what got you to where you are today is not going to get you to that next level.”
• “Pick one big goal for the next 90 days and reverse engineer it.”
• “You want to be acting like a CEO, not just a makeup artist.”

📚 Resources Mentioned:

• Masterclass Sign up:

https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass

• Book more Brides Artist Academy Waitlist Page

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery Course

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

• Dubsado (CRM & automation tool): Recommended for automating client workflows

https://www.dubsado.com

• HoneyBook

https://www.honeybook.com/

• Hubspot: alternative and more basic/manual crm system

https://www.hubspot.com

• 3 Pillars of Success Checklist

• Think and Grow Rich Podcast (on Spotify Premium) THE most foundational mindset book and teachings I have come across.
• You Were Born Rich (by Bob Proctor)

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨ Make sure to follow Beauty and the Boss on your favorite podcast app so you never miss an episode!

SUMMARY:

In the first episode of Beauty and the Boss, Levarna dives into the five major mistakes that bridal makeup artists (MUAs) and hairstylists often make while trying to grow their businesses. She offers practical advice on how to shift these habits to build a more successful, consistent, and profitable business. Levarna discusses the importance of niching down, setting proper pricing, taking action before feeling confident, utilizing both organic and paid marketing strategies, and stepping into a CEO mindset. She emphasizes that many of these mistakes are common and, fortunately, can be avoided with the right approach.

🎧 You’ll learn:

• Why appealing to everyone is actually holding you back
• How to price like a CEO, not out of fear
• Why confidence doesn’t come first (and what does!)
• Why relying only on Instagram won’t grow your business
• How to shift from freelancer mode to running a real business

Notable Quotes:

• "If you try to appeal to everyone, you're really gonna struggle to get anyone to really identify with your brand."
• "Pricing yourself based on fear or what others are doing can be a big mistake. You need to base it on your costs and the lifestyle you want to have."
• "Confidence comes from actually doing it and showing up. Take action before you feel ready."
• "Organic marketing is great, but it's not the most reliable way to grow your business. Paid ads can give you control over your visibility."
• "Stop thinking like a freelancer and start thinking like the CEO of your business. You need to have a strategy for consistent bookings."

Resources:

Start Your First Bridal Ad (Without Wasting Money)

Follow Levarna on Instagram: https://www.instagram.com/levarnabusinesscoach/

✨ Make sure to follow Beauty and the Boss on your favorite podcast app so you never miss an episode!

🎧 Thank you for listening to the Beauty and the Boss podcast! 📸 Don’t forget to screenshot this episode and tag @levarnabusinesscoach on Instagram 💬 Share which mistake resonated with you the most ✨ Stay tuned for next week’s episode—you don’t want to miss it!

I’m Levarna Wolland—business coach for bridal hair and makeup artists, and host of Beauty and the Boss Podcast. If you’re a passionate HMUA who’s ready to build a real, profitable business doing what you love, you’re in the right place.

I took my bridal beauty biz from overwhelmed to multi-six-figures, and now I’m here to help you do the same. In this podcast, I’m sharing what actually works—no fluff, no gatekeeping—just real talk about marketing, systems, mindset, pricing, boundaries, and everything that actually moves the needle.

Every week, I’ll be bringing you honest conversations, expert insights, and confidence-boosting strategies to help you grow your dream bridal business—with freedom, not burnout.

Hit follow and come hang out. Let’s build the beauty biz you’ve been dreaming of. 💕