Beauty & Beyond Playbook

Beauty & Beyond Playbook

By Mitsy HernandezBusinessEntrepreneurship
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Beauty & Beyond Playbook episodes

  • Episode 153: Know Your Competition, Grow Your Business

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    Mitsy talks about how to find who your true competition is so that you can market in a way that helps you stand out AND how to stop comparing yourself to every single beauty pro in your industry.

    Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/

    20 min
  • Episode 152: How to Tell if Your Client is Bullying You or Seeking Real Help

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    As a beauty professional, it's essential to distinguish between clients who genuinely need your help and those who may be crossing boundaries with unfair complaints or bullying behavior. In this guide, learn to recognize the subtle (and not-so-subtle) signs of a bullying client versus one with a legitimate concern. Discover actionable steps to protect your energy, build radical self-trust, and set professional boundaries that keep your client relationships respectful and productive. Say goodbye to unnecessary stress, and learn how to identify and address client issues with confidence and clarity.

    Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/

    35 min
  • Episode 149: Your Dream Life Comes With Responsibility

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     Mitsy discusses the misconception of becoming AND being wealthy that she sees a lot of people get wrong. She talks about the level of responsibility you will need to take on every time you want to level up your business.

    Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/

    22 min
  • Episode 148: Cult-Like Clientele and Why It Matters for Beauty Professionals

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    In this episode of Beauty & Beyond Playbook, we dive deep into the concept of a “cult-like clientele” and what it truly means for beauty professionals. If you've ever wondered how some beauty businesses build such intense loyalty that clients come back time and time again—not just for the services but for the connection and trust they have with their provider—this episode is for you.

    We'll break down how this form of client loyalty goes beyond just providing excellent beauty services. It’s about creating an environment and experience where clients are invested in you as a person and a brand. You'll learn why clients who see you as irreplaceable will follow you through price changes, service adjustments, and even location moves. We’ll explore the psychology and characteristics of a cult-like clientele and why this can be the game-changing factor in building a resilient and thriving beauty business.

    Whether you're a seasoned beauty professional or just starting out, understanding this powerful connection with clients could redefine how you think about your business and its long-term success.

    Learn More About The Trust Journey https://mitsyhernandez.thrivecart.com/the-trust-journey-20/ 

    Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/

    32 min
  • Episode 147: Radial Self Trust: The Foundation for Beauty Business Success

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    Today Mitsy talks about the transformative power of radical self-trust in your beauty business. Learn how trusting yourself impacts client relationships, pricing, and your journey to manifesting a thriving, money making, dream beauty business.


    Sign Up for The Trust Journey
    https://mitsyhernandez.thrivecart.com/the-trust-journey-20/

    Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/

    30 min
  • Episode 146: How People-Pleasing Holds Back Your Beauty Business Success

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    In this episode of Beauty & Beyond Playbook, we’re tackling a challenge many beauty professionals face but rarely discuss: the need for constant validation from clients. If you find yourself people-pleasing to keep clients happy, feeling drained by unrealistic demands, or anxious about negative feedback, this episode is for you. We’ll dive into how people-pleasing not only stifles your creativity and confidence but also limits the growth of your beauty business.

    Imagine a business where your confidence comes from within, where you attract clients who truly value your work, and where every service feels fulfilling. That’s where The Trust Journey comes in. This transformative program empowers you to overcome the need for external validation and build unshakeable self-trust. You’ll learn to create lasting client relationships based on mutual respect and trust, increase your income, and avoid burnout—all without compromising who you are.

    Join us as we explore why beauty pros fall into the people-pleasing trap, how it impacts your business, and how The Trust Journey can guide you to build a business you love, rooted in confidence and true client loyalty.

    Article that I spoke about https://psychcentral.com/health/the-need-to-please-the-psychology-of-people-pleasing#definition

    Sign Up for The Trust Journey
    https://mitsyhernandez.thrivecart.com/the-trust-journey-20/

    Make sure to follow Mitsy on Instagram @mitsyhernandezz

    Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/

    26 min
  • Episode 145: Why Late Fees Hurt Your Beauty Business

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    Today Mitsy dives DEEP into why she doesn't agree with late fees. She goes into the psychology of it and what is happening inside of your brain. She also touches on who can have late fees and how to create a cult like following without late fees.

    Make sure you follow her on Instagram  https://www.instagram.com/mitsyhernandezz/


    Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/

    19 min
  • Episode 144: Building Unbreakable Client Trust for Lifelong Loyalty

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    Today Mitsy talks about how to discover the key elements that create deep trust with clients, ensuring they come back time and time again. This episode reveals practical strategies to build authentic connections that lead to a loyal, profitable clientele that becomes obsessed with you and supports your business month after month and year after year.

    Follow Mitsy on Instagram https://www.instagram.com/mitsyhernandezz/

    Join Mitsy's email list https://square-meadow-50295.myflodesk.com/jif60d4fye


    Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/

    26 min

About Beauty & Beyond Playbook

From the publisher's feed

Welcome to Beauty & Beyond Playbook! 

Hosted by Mitsy Hernandez, a seasoned lash artist and beauty business mentor, this podcast is your essential guide to building a beauty…