Welcome back to Beauty Bound, the raw, real, and wildly unfiltered podcast for beauty professionals everywhere. In this week’s episode, hosts Cristal Rubio of Beauty Pro Bookkeeping and Jackie Rodman of Skinfinate San Antonio dive head-first into what’s been driving beauty pros up the wall lately: ENTITLED CLIENTS and industry double standards.🎙 What You’ll Learn in This Episode: ✅ Why We’re NOT a Bargain Business• Your talent isn’t on clearance, so stop letting clients act like it is• Dealing with people who charge top dollar for their own services—then balk at YOUR rates• How to professionally set boundaries (and stick to them)✅ The Rise of Color Analysis in the Beauty World• Jackie gets a full breakdown from a UK-based stylist and learns she’s a True Autumn 🍂• How knowing your colors helps with shopping smarter, building confidence, and creating content• Details on makeup shades, metal tones, wardrobe planning, and how to actually use your color palette✅ Humble Yourself, Sis: Advice for New Beauty School Grads• No one owes you a job fresh out of school• How to network while still in school (it matters)• Getting hands-on experience through internships, shadowing, or offering help to working estheticians• Why building relationships beats sending out cold resumes every time✅ The Friend Discount Fallacy• Why friends expecting free services is WILD• How to say “no” without guilt• The difference between generosity and being taken advantage of• Cristal’s hot take: “Just because I gave you a deal once doesn’t mean you’re entitled to it again.” 👇 KEY TAKEAWAYS:💸 Stop Discounting Your WorthYour time, your training, your tools—none of that is free. And neither is your service. Stand tall in your pricing, even when friends or family try to test it.🎓 Beauty School ≠ Instant SuccessGraduating is the start, not the finish line. If you're not networking, shadowing, or building experience, don’t expect the job offers to roll in.🎨 Color Analysis Is a Game-ChangerFrom lipstick to blazers to jewelry—knowing your season can boost confidence and save money. Jackie’s True Autumn glow-up is proof.🚫 No More Friend FreebiesBeing close to someone doesn’t mean you owe them a deal. Respect starts with boundaries—and boundaries start with saying “no.”🌐 Professionalism Is a Two-Way StreetIf you’re a client, don’t question the cost of another service provider’s time—especially if you charge premium prices yourself.🔥 Whether you're a seasoned esthetician, a fresh-out-of-school stylist, or a beauty pro trying to figure out your niche, this episode is for YOU.💬 Drop your season in the comments below! Are you Autumn like Jackie or more of a Summer babe?💖 Don’t forget to subscribe, like, and share if you felt SEEN by this episode. New episodes drop every week!🖥 Follow Us for More:Cristal Rubio (Beauty Pro Bookkeeping): https://www.instagram.com/beautyprobookkeeping/Jackie Rodman (Skinfinite San Antonio): https://www.instagram.com/skinfinitesanantonio/Matt Nelson (Peachtree Rose Marketing): https://peachtreerosemarketing.com | https://www.instagram.com/officialmattnelson/Connect with us on all our social mediashttps://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.boundGet in touch with Cristalhttps://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeepingGet in touch with Jackiehttps://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776#BeautyBoundPodcast, #BeautyIndustryRealTalk, #ColorAnalysisTrends, #TrueAutumnVibes, #BeautyBusinessSanAntonio, #CEOEra, #NoMoreDiscounts, #BeautyProBookkeeping, #SkinfinateSanAntonio, #EstheticianLife, #MilitaryWivesOfSanAntonio, #SkinCareBusiness,

*WANT MORE?* https://www.youtube.com/watch?v=GNcgsEekbVQ&list=PLYLXULQekgf97oL1lxAwe0Ya5l3gOFWcvThis week on Beauty Bound, we unpack the hot topic that's set the Texas beauty world on fire: *Senate Bill 378* also known as the "Botox Party Bill." Is it the end of dermaplaning? Will injectors get banned? Are chemical peels suddenly illegal?!Spoiler alert: No. But y’all need to calm down and get informed.📜 *What You'll Learn in This Episode:*✅ *The Truth About SB 378:*• What the bill actually says vs. the Facebook fear-mongering• It reinforces existing rules—it’s not a new law• Why this matters for future enforcement in esthetics and medspas✅ *Medical Director Real Talk:*• When you need one (hint: probably already should)• Why “within 75 miles” might not be enough• The real risks of skipping delegation, insurance, or licensing✅ *DIY Injection Dangers:*• Why Cristal & Jackie didn’t pursue injector training• Real stories of bad burns and botched procedures• What happens when providers go too deep with RF microneedling✅ *Client Safety over Ego:*• Scared of the bill? Maybe it’s a wake-up call• “I don’t know” is more professional than faking it• Humility = safety = long-term success✅ *Cautionary Chisme:*• Morpheus8 horror stories + racial skin concerns• Cristal’s unlicensed lip filler story• Red flags clients should know before booking👇 *KEY TAKEAWAYS:*⚠️ SB 378 Doesn’t Change Much—But It Will Enforce MoreIf you’re doing injections, deep peels, RF microneedling, or anything penetrating the dermis, you already needed a medical director. This bill just puts it in writing.🧠 *Know the Law—or Know a Lawyer*Stop relying on TikTok takes and Facebook group gossip. Do your own research. Talk to delegation companies and compliance experts who actually keep up with regulation.🏥 *Medical Director ≠ Get-Out-of-Jail-Free Card*You, the provider, are still liable if something goes wrong. That’s why malpractice insurance is a MUST—not a “nice to have.”🙅‍♀️ *You Can’t Do Everything—and That’s Okay*Turning down a client doesn’t make you a bad esthetician—it makes you a good one. Stay in your lane, refer out, and protect your license (and your clients).🔥 *Don’t Play Doctor if You’re Not One*Some of y’all out here trying to do RF microneedling with the wrong tips on deep settings—on melanated skin. That’s a lawsuit waiting to happen. Or worse.💅 *Compliance Is the New Sexy*Display your medical director info. Get your good faith exams. Store your forms properly. This is what real beauty pros do.🎙 *Stay tuned for next week where we get even messier.*Until then, follow, share, and tell your clients you learned something today (they’ll thank you later).🖥 *Follow Us for More:**Cristal Rubio* (Beauty Pro Bookkeeping): https://www.instagram.com/beautyprobookkeeping/*Jackie Rodman* (Skinfinite San Antonio): https://www.instagram.com/skinfinitesanantonio/*Matt Nelson* (Peachtree Rose Marketing): https://peachtreerosemarketing.com | https://www.instagram.com/officialmattnelson/*Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.boundGet in touch with Cristalhttps://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeepingGet in touch with Jackiehttps://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776

*WANT MORE?* https://www.youtube.com/watch?v=GNcgsEekbVQ&list=PLYKyo3oI8ps29B0LqztE8wrHSNHxoIIjKIn this episode of Beauty Bound we discuss *California's Law Reversal for Nail Tech Booth Rentals.* Welcome back to Beauty Bound! Cristal Rubio, owner of Beauty Pro Bookkeeping, and Jackie Rodman, licensed esthetician and owner of Skinfinate San Antonio, dive into hot industry news, fashion trends, and real beauty biz talk in this engaging and informative episode.🔥 *Big Win for California Nail Techs!**California nail technicians have regained the crucial right to booth rent independently within salons,* thanks to persistent advocacy by the Pro Beauty Federation (PBF). Cristal and Jackie unpack why this legislative update, which passed on April 24th, 2024, is a game-changer for nail techs and salon owners alike. Understand the significance of booth rental flexibility, why independent contracting is vital for beauty industry professionals, and what this means for the future of nail tech businesses.💼 *CEO Mindset & Professional Fashion*Jackie shares her journey from scrubs to CEO-inspired fashion, humorously discussing how dressing professionally impacts confidence and productivity in the beauty industry.🌟 *Industry Fashion Insights*Explore distinct fashion vibes from hairstylists' chic boho looks to nail techs' practical styles. Cristal and Jackie highlight quick beauty tips like signature hairstyles and minimal makeup routines.📜 *Protecting Beauty Professionals' Rights*Cristal clarifies employment types (1099, booth renters, W-2) and emphasizes the importance of clear definitions and fair payment practices to avoid exploitation.🏋️ Personal Wellness & Body ImageCristal and Jackie openly discuss body image and weight-loss misconceptions, highlighting that every path—exercise, diet, or medical intervention—is equally valid and challenging.🔗 *Key Resources Mentioned:*Pro Beauty Federation: Advocating rights and laws beneficial to cosmetologists, nail techs, and estheticians.*Nails Magazine:* Great for design inspiration, industry updates, and professional tips.👇 *Key Takeaways:*✅ California nail techs regain booth rental rights, significantly impacting independent businesses.✅ Professional attire elevates confidence and client perception; dress for success!✅ Clear understanding of employment types (W-2, 1099, Booth Rental) protects your career and finances.✅ Beauty professionals' distinctive fashion choices help brand identity and professional image.✅ Every weight-loss journey is valid—health and wellness are personal journeys deserving respect.💬 *Fan-Favorite Moments:*🤣 Jackie's relatable shift from "gremlin" scrubs to chic CEO attire👠 Cristal’s insight into effortless hairstyles for busy beauty pros🏆 Celebrating nail techs’ legislative victory with applause sound effects🖥 *Follow Us for More:**Cristal Rubio* (Beauty Pro Bookkeeping): https://www.instagram.com/beautyprobookkeeping/*Jackie Rodman* (Skinfinite San Antonio): https://www.instagram.com/skinfinitesanantonio/*Matt Nelson* (Peachtree Rose Marketing): https://peachtreerosemarketing.com | https://www.instagram.com/officialmattnelson/*Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.bound*Get in touch with Cristal*https://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeeping*Get in touch with Jackie*https://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776

*WANT MORE?* https://www.youtube.com/playlist?list=PLYLXULQekgf97oL1lxAwe0Ya5l3gOFWcv🎙️ Welcome back to *Beauty Bound Podcast!* Join your hilarious hosts, Cristal Rubio (Beauty Pro Bookkeeping) and Jackie Rodman (Skinfinate San Antonio), as they tackle the unfiltered truth about taxes, salon licensing fiascos, and self-care struggles in the beauty biz.✨ *What You'll Learn in This Episode:*✅ *Taxes & Extensions: The Real Talk*• Why even tax pros (like Cristal!) sometimes file an extension• How procrastination can cost you money• Tips for managing your bookkeeping without stress✅ *Salon Licensing Blunders: What NOT To Do*• Jackie’s hilarious mistake with mini salon licenses• How to properly transfer your salon license (and avoid inspectors at your old location!)• Essential tips on keeping your TDLR paperwork in order✅ *The Power of S-Corps*• Cristal’s insights on why an S-Corp can save you from paying huge taxes• When it's the right time to consider forming an S-Corp• Real-life horror story: $20K tax bill for a client and how to avoid this pain✅ *Self-Care Fails & Wins*• The struggle of booking your own beauty treatments (Yes, even beauty pros neglect self-care!)• Mission Massage at Skyline Missions Massage—a surprising hidden gem• Jackie and Cristal’s hilarious spa experiences and waxing emergencies✅ *Sales Tax Secrets*• The necessity of a resale tax permit—don't get fined!• Common mistakes beauty businesses make with retail products• How Cristal helps beauty professionals manage and file their sales tax✅ *Dining Write-Offs & Lavish Business Meals*• How Jackie creatively uses dinners for tax write-offs (Hell’s Kitchen and fancy Italian pasta included!)• Cristal’s tips on keeping these expenses legitimate and audit-proof✅ *The New Senate Bill 378 & Beauty Industry Implications*• A brief introduction to Texas Senate Bill 378• Why it's crucial to do your own research instead of relying on social media misinformation• Stay tuned for detailed insights in upcoming episodes!💬 Fan-Favorite Moments:• Jackie admitting to accidentally applying for multiple mini salon licenses (oops!)• Cristal’s relatable stress about tax extensions• Jackie's luxurious dinners and why Cristal's accountant heart hurts👇 *KEY TAKEAWAYS:*• Organize Your Finances: Simple Excel sheets can save your sanity• S-Corps Save Money: Profits above 50K? Time to consider an S-Corp• Salon Licensing: Transfer your licenses properly or face TDLR inspections• Self-Care Matters: Don't neglect your own beauty and wellness appointments• Stay Informed: Always read bills and regulations firsthand—don't trust secondhand gossip🔔 Stay Connected: Follow us for more beauty business tips, industry gossip, and real talk:🖥 *Follow Us for More:**Cristal Rubio* (Beauty Pro Bookkeeping): https://www.instagram.com/beautyprobookkeeping/*Jackie Rodman* (Skinfinite San Antonio): https://www.instagram.com/skinfinitesanantonio/*Matt Nelson* (Peachtree Rose Marketing): https://peachtreerosemarketing.com | https://www.instagram.com/officialmattnelson/*Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.bound

In this very hands-on episode of Beauty Bound, we get into waxing vs. sugaring. *WANT MORE?* Hosts Cristal Rubio of Beauty Pro Bookkeeping and Jackie Rodman of Skinfinate San Antonio get into a hilarious discussion about the ultimate beauty industry showdown: *waxing vs. sugaring*.But this episode isn’t just about hair removal preferences—it’s a raw and unfiltered look into the lives, opinions, and underarm follicles of two beauty professionals juggling business, motherhood, and skincare meltdowns. And yes, Jackie does a live sugaring demo on Cristal in the podcast studio. (Spoiler: she does not flick the bean.)🎙 *IN THIS EPISODE: *✅ *Waxing vs. Sugaring: The Esthetician Debate*• Why Jackie swears by sugaring and Cristal says “hell no” (at least for Brazilians)• Live underarm sugaring: Jackie demos Sugar of the Nile paste in-studio• Is it really less painful—or are we just traumatized by threading?✅ *Threading Horror Stories & Skin Reactions*• Eyebrow threading gone wrong: breakout central• Why some people love threading and others break out like it’s puberty part two• The hygiene factor nobody talks about (mouth-held thread, anyone?)✅ *Behind-the-Scenes: Business, Family & Sourdough*• Jackie’s low-key bakery startup and how her sourdough proofing doubles as therapy• Cristal talks entrepreneurship, family hustle, and building up her daughter’s baking biz• Payday marketing tip: sell to people when they get paid—duh✅ *Client Education: Estheticians, Listen Up*• Sugaring brands to avoid (sorry Sweet & True)• Why product loyalty shouldn't be based on educator kickbacks• Esthetician tea: don’t blindly follow trends or reviews—do your damn research✅ *Funny AF Moments: * • Jackie trying not to flick the bean• Cristal picturing skin getting pulled in the worst way imaginable• The Dora the Explorer identity crisis (“We didn’t even get a Mexican Dora?!?”)• Disney trying to trademark Día de los Muertos—Cristal has thoughts💬 *KEY TAKEAWAYS: *🧼 *Wax or Sugar? Let Your Skin Decide*There’s no one-size-fits-all for hair removal. Some love waxing, others ride-or-die for sugar. Try both. Pick your fighter.🙅‍♀️ *Not All Threading is Created Equal*If you’ve had a bad experience, blame the tech—not the technique. Clean thread, clean tools, and clean practices matter.💡 *Bakers, Estheticians, and Business Owners: Timing Is Everything*Selling baked goods? Bookkeeping services? Beauty appointments? Do it on payday. Trust us.👀 *Don’t Let Trends Run Your Business*Whether it’s Mixie Skincare or Swipe Right Wipes, test what works for you. Stop following what’s “in.” Be intentional.📣 *Live Demos are GOLD for Content*The sugaring scene was real, raw, and hilarious. Your audience wants authenticity—even if it’s a little awkward.🖥 *Follow Us for More:**Cristal Rubio* (Beauty Pro Bookkeeping): Instagram*Jackie Rodman* (Skinfinite San Antonio): Instagram*Matt Nelson* (Peachtree Rose Marketing): Website | Instagram*Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.boundGet in touch with Cristalhttps://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeepingGet in touch with Jackiehttps://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776

*WANT MORE*: Check out our YouTube ChannelLet’s talk real beauty biz marketing, no filter.

In this episode of Beauty Bound, Cristal Rubio of Beauty Pro Bookkeeping sits down with Gabby and Candace of Peachtree Rose Marketing—two badass women shaking up the marketing game in Texas and beyond.No Jackie this week, but don’t worry—there’s still plenty of F-bombs, real talk, and unhinged laughter to go around.🎙 What You'll Learn in This Episode:✅ Why Every Beauty Pro Needs a Website—NOW • Wix, Squarespace, we don’t care—just GET ONE• The risks of relying on only Instagram or TikTok for clients• The importance of being searchable and professional✅ Google Business Profile Do's & Don'ts • STOP putting your home address as your business location 😬• Why a virtual address or salon suite is the better play• Cristal’s hilarious failed attempt at Google’s 1-minute video verification challenge✅ TikTok Drama + CapCut Crisis • Will TikTok be banned for real this time? (We’re sweating 🫠)• What you need to download right now• The death of Lemon8, CapCut, and backup plans for your content✅ Marketing for the Beauty Industry vs. “Proper” Industries • Why the beauty world is bold, creative, and colorful AF• How marketing strategies shift when your audience is other business owners• Gabby’s logical brain vs. Candace’s chaotic reel ideas = marketing gold✅ The Power of Personality in Your Content • Why LinkedIn feels like a company retreat—and how Cristal’s out here shaking that sh*t up• Imposter syndrome in marketing and beauty industries✅ The Foundation of Good Marketing (Literally) • If Peachtree Rose Marketing were a beauty product? Long-lasting foundation 💄• Because marketing is your base—and they’re here to help you build it strong💬 Fan-Favorite Moments: 🤣 Candace’s viral dance while Gabby’s stuffing mail in the background👀 The TikTok download freakout + CapCut panic💥 “If you don’t have clients, it’s probably your marketing, not your talent”😤 Cristal ranting about fake energy at networking events🎯 Gabby’s dead-serious take: “Just don’t put your house on Google, bro”👇 KEY TAKEAWAYS:🖥️ Own Your Space OnlineSocial media platforms crash. Trends die. But a website? That’s your digital home. If you’re serious about your beauty biz, act like it.📍 Don’t List Your House on GoogleGet a virtual address. Rent a salon suite. Use a coworking mailbox. Whatever you do, don’t invite weirdos to your doorstep via Google Business.📲 Back Up Your Content—Like, Right NowTikTok may disappear. So might CapCut. Stop procrastinating and download your best stuff while you still can. Pro tip: lose the watermark.📣 Personality WinsWhether you’re on TikTok or LinkedIn, be YOU. That’s what your future clients want. The ones who don’t vibe? They were never gonna book anyway.📦 Direct Mail Isn’t DeadCandace and Gabby are stuffing thousands of envelopes BY HAND for clients. That’s love. That’s strategy. That’s Peachtree Rose Marketing.👑 Marketing Isn’t One-Size-Fits-AllBusiness-to-business marketing? Corporate polish.Beauty-to-consumer? Colorful, messy, creative, bold.Know your audience. Then speak their language—with eyeliner and expletives if needed.🖥 *Follow Us for More:**Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.boundGet in touch with Cristalhttps://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeepingGet in touch with Jackiehttps://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776

Can estheticians in Texas perform dermaplaning? Do you really need a resale certificate to sell product legally? Should AI be writing your DMs?*WANT MORE?* https://www.youtube.com/watch?v=dRoOlQzHpjw&list=PLYLXULQekgf97oL1lxAwe0Ya5l3gOFWcv Buckle up, Beauty Bound fam—this episode is a wild ride of chisme, chaos, and clarity.In this episode, Cristal Rubio of Beauty Pro Bookkeeping and Jackie Rodman of Skinfinate San Antonio spill the tea on the most controversial topics buzzing inside esthetician Facebook groups and local beauty studios:🔥 *What You’ll Learn in This Episode:*✅ *The Truth About Dermaplaning in Texas*• Why that “Yes, you can” blog you found might be legally wrong• What TDLR actually says (yep, we asked them in person)• How shady online sources are misleading beauty pros✅ *Do You Need a Medical Director?*• If you’re performing certain procedures—this is non-negotiable• How to find a legit compliance company and why it matters• The dangers of just Googling it and rolling with the first AI answer✅ *Using ChatGPT in Your Business—Smart or Sloppy?*• Why Cristal trains her AI to talk like her (with cuss words and all 😆)• How overreliance on AI is robbing pros of their personality• Hilarious examples of AI-generated client responses that missed the mark✅ *The Real Deal on Resale Certificates & Sales Tax*• What beauty pros need to know about legally reselling products• The difference between paying tax upfront vs. collecting it correctly• How skipping this step could literally get you fined or worse• Quarterly tax breakdowns from a seasoned esthetician paying $$$✅ *Marketing Tips You Didn’t Know You Needed*• What NOT to do with your domain name before a big event 🫣• How to actually sell out your esthetician events without confusion• The right way to write bios with AI (hint: YOU give the info, AI tightens it)💬 *Fan-Favorite Moments:*🎭 Cristal’s son super-gluing his fingers together mid-shower🎤 Jackie planning school visits and dreading public speaking🤣 ChatGPT’s failed attempt to fire Jackie “with flair”😳 When lash glue on a desk became a firing offense💡 Jackie’s take on why AI might be killing your communication style💄 *Key Takeaways:*💻 *AI ≠ Authority*Just because it sounds confident doesn’t mean it’s correct. Always check the source—especially for legal beauty services like dermaplaning and chemical peels.👩‍⚖️ *Medical Directors Matter*If it’s not taught in school or is classified as a medical procedure, you better have a doctor co-signing your services or you’re putting your license at risk.💸 *Resale Certificate = Required*If you sell product in Texas and don’t have one, you’re doing it wrong—and the Comptroller will come knocking.📣 *AI is a Tool, Not Your Voice*Let ChatGPT help you find the right words, but don’t let it replace your tone, sass, or humanity. Nobody wants a robotic message telling them they're fired. (Unless it’s hilarious.)🖥 *Follow Us for More:**Cristal Rubio* (Beauty Pro Bookkeeping): Instagram*Jackie Rodman* (Skinfinite San Antonio): Instagram*Matt Nelson* (Peachtree Rose Marketing): Website | Instagram*Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.boundGet in touch with Cristalhttps://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeepingGet in touch with Jackiehttps://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776

🎙️ In this vibrant and candid episode of Beauty Bound we're tackling the latest buzz shaking the beauty business! WANT MORE?    • S3E7: Grow a Beauty Business FAST wit...   Your favorite beauty pros, Cristal Rubio of Beauty Pro Bookkeeping and *Jackie Rodman of Skinfinate San Antonio*, tackle the latest buzz shaking the beauty world—major retail stores struggling and what this means for small beauty businesses!🔥 What's Happening to Ulta Beauty? Cristal and Jackie dive deep into recent shocking news about Ulta Beauty facing declining sales and discuss how the shift towards online shopping, particularly Amazon, impacts both big-box beauty stores and local beauty professionals.🛍️ Why You Should Shop Local: The hosts passionately argue why it's essential for clients to support local salons and estheticians instead of large retailers. They highlight the personal and economic benefits of purchasing professional beauty products directly from your trusted beauty experts:• Personalized recommendations and accurate skincare or haircare advice• Assurance of genuine, non-counterfeit products• Direct support for small business owners, fueling local economies💸 The Realities of Online Shopping: Cristal shares a personal experience with buying Olaplex on Amazon, uncovering how easily professional products online can be counterfeit, watered-down, or ineffective. Jackie emphasizes similar issues in skincare, with clients frequently misusing or misunderstanding products purchased without professional guidance.✨ Laser Skin Tightening Review: Cristal provides a detailed and enthusiastic review of her first-ever Laser Skin Tightening and Dermaplane treatment gifted by Jackie at Maya's spa. Jackie and Cristal discuss their experiences with the Airlase laser, revealing impressive and visible lifting results, along with comfort and effectiveness.🧐 Navigating Professional Product Lines: The duo addresses how beauty professionals must strategically choose brands not available to the general public, ensuring exclusivity and protecting their business revenue streams. They also discuss the dilemma beauty professionals face when popular professional brands start selling directly to consumers online.💡 Salon Suites Comparison (Sola vs. JC): Cristal and Jackie humorously tease an upcoming episode dedicated to this face-off, exploring everything from furniture costs to suite flexibility.🎨 Personal Touches & Funny Moments: From Jackie's return from vacation to their playful banter about mental and physical age differences, Cristal and Jackie share hilarious personal anecdotes. Cristal's excitement over her newfound favorite foundation (Lancôme).📌 Key Takeaways:• Always buy professional products from trusted, licensed beauty professionals to avoid ineffective or counterfeit items.• Retail sales are crucial for salons and spas, directly contributing to profitability and sustainability.• Local salon support strengthens your community economically and personally.• Laser skin tightening treatments like Airlase offer impressive results—recommended as a monthly skincare regimen.• Choosing exclusive brands can safeguard beauty professionals from competition with major online retailers.✨ Grow your beauty business smarter with Beauty Bound!🎧 Follow Beauty Bound:• Instagram: @BeautyBoundTX• Facebook: Beauty Bound TX• TikTok: @Beauty.Bound🌟 Follow Cristal Rubio:• Beauty Pro Bookkeeping: @BeautyProBookkeeping• Artsy Cristal (Tattoo Services): @ArtsyCristal• Website: https://BeautyProBookkeeping.com🌟 Follow Jackie Rodman:• Skinfinate San Antonio Website: https://www.skinfinitesanantonio.com/• Instagram: @SkinfinateSanAntonio• Facebook: Skinfinate San Antonio🔔 LIKE, SHARE & SUBSCRIBE

🚀 Ready to take your beauty business to the next level? *WATCH MORE* https://www.youtube.com/watch?v=GTtJ7hOyfDc&list=PLYLXULQekgf97oL1lxAwe0Ya5l3gOFWcv In this episode of Beauty Bound, guest host Matt Nelson from Peachtree Rose Marketing joins Cristal Rubio to dive into advanced marketing strategies for beauty professionals. 💡💄 If you’re a hairstylist, esthetician, nail tech, or beauty entrepreneur, this episode is PACKED with high-impact marketing tactics to increase bookings, boost visibility, and scale your business!*📢 What You’ll Learn in This Episode:*✅ How to target the right audience with Facebook & Instagram Ads 🎯✅ Why word-of-mouth marketing still dominates over social media 📣✅ SEO vs. AEO – What’s the future of search for beauty professionals? 🔎✅ The power of local marketing and how to use it effectively 🏙️✅ How to leverage influencers & user-generated content for brand growth 🤳✅ Why automated memberships & recurring revenue are game-changers 💰✅ The secret behind retargeting ads and keeping clients coming back 🔥✅ E-commerce strategies to sell retail products & increase profits 🛍️*💄 🔑 Key Takeaways:**📢 The Right Way to Use Instagram & Facebook Ads*• Don’t waste money on ads if you don’t know your audience yet!• Instagram works best for beauty pros due to its visual focus 🎥• Start small—$5/day can be enough to test brand awareness campaigns• Use local targeting in ads: “Balayage in San Antonio” instead of just “Balayage”*🔥 The Power of Influencer & User-Generated Content (UGC)*• Not all influencers are good for your brand! Align their brand with yours.• Micro-influencers (under 10K followers) often convert better than celebrities.• Offer discounts or promotions to clients who post & tag your business!*🎯 Retargeting & Client Engagement*• Retargeting ads follow potential clients who have visited your website.• It takes 7+ touchpoints before a client books an appointment—stay visible!• Always ask happy clients to leave a review—photos/videos increase credibility!*📨 Memberships = Predictable Monthly Income*• Offer recurring beauty services (e.g., facials, blowouts, lash fills).• Automate billing to increase retention & reduce cancellations.• The best time to raise your prices? When you have a waitlist!*💡 E-Commerce for Beauty Pros = Passive Income*• Sell retail products online like shampoo, skincare, or tools 💻• Use dropshipping to make extra $$ without stocking inventory 📦• Promote your e-commerce site through short-form videos & email marketing________________________________________*✨ Want to grow your beauty business faster?* Book a consultation with Peachtree Rose Marketing for SEO, content marketing, podcast production, and more!*🎙️ Follow Beauty Bound:*📍 Instagram: @BeautyBoundTX📍 Facebook: Beauty Bound TX📍 TikTok: @Beauty.Bound*🔗 Follow Cristal Rubio:*📍 Beauty Pro Bookkeeping: @BeautyProBookkeeping📍 Artsy Cristal (Tattoo Services): @ArtsyCristal📍 Website: BeautyProBookkeeping.com*🔗 Follow Jackie Rodman:*📍 Skinfinate San Antonio Website: SkinfinateSanAntonio.com📍 Instagram: @SkinfinateSanAntonio📍 Facebook: Skinfinate San Antonio*🔗 Follow Matt Nelson:*📍 Peachtree Rose Marketing Website📍 Instagram: @OfficialMattNelson📢 Subscribe for More Beauty Industry Business Tips! 🎬🔔 *LIKE, SHARE & SUBSCRIBE* for weekly episodes on scaling your beauty biz!

In this episode of *Beauty Bound*, Cristal Rubio is joined by guest host Matt Nelson, marketing expert and owner of *Peachtree Rose Marketing*. *WANT MORE BEAUTY INSTUSTRY KNOWLEDGE?* https://www.youtube.com/watch?v=GTtJ7hOyfDc&list=PLYLXULQekgf97oL1lxAwe0Ya5l3gOFWcv&index=1 Cristal and Matt dive into the fundamentals of marketing in the beauty industry. With Jackie Rodman away, Matt and Cristal break down how beauty professionals can leverage marketing strategies, SEO (Search Engine Optimization), AEO (Answer Engine Optimization), branding, social media, and local search tactics to grow their businesses.The conversation touches on word-of-mouth marketing, social proof, website branding, and social media presence, emphasizing that beauty professionals must balance authenticity and strategy when promoting their services. The episode also covers common misconceptions about SEO, why Google My Business (GBP) should never be a paid service, and how local keywords can make or break a salon’s online visibility.This episode sets the stage for Part 2, where Matt will dive deeper into advanced growth strategies for scaling a beauty business.*Key Takeaways*🔑 *Word-of-Mouth is King in Beauty Marketing*The best ROI comes from referrals and client relationships.Word-of-mouth is more reliable than social media, where photos can be misleading.Happy clients lead to long-term loyalty.📢 *SEO vs. AEO: The Future of Search*SEO is about optimizing content for search and AI-powered answer engines.AEO (Answer Engine Optimization) is growing as tools like ChatGPT and Google Gemini evolve.Skip keyword stuffing—use clear, bulleted, and concise content.🛑 *Google Business Profile (GBP) Scams*GBP is free—never pay to get listed!Some “marketing services” charge for something you can do yourself.Every salon, esthetician, and hairstylist should have GBP set up.💡 *Branding for Beauty Pros*Your brand should match your personality, not just trends.Keep logos, websites, and social media consistent.Clients should instantly recognize your brand.🎯 *Why Local SEO Matters for Beauty Businesses*Prioritize local keywords:"Balayage in San Antonio" over "Balayage"."Best esthetician in Helotes" over "Best esthetician".Use Google Trends (trends.google.com) to find local search trends.📨 *Email Marketing: A Must-Have for Beauty Pros*Cheap and effective for client retention.Use email to:Share special offers (sparingly).Give hair care tips between appointments.Notify clients about new podcast episodes/products.Kajabi is great for email marketing & passive income.🔥 *How to Handle Negative Reviews*Never delete bad reviews—address them professionally.Report fake reviews to Google.Use criticism as a learning opportunity.📢 *Giveaways & Discounts: A Smart Growth Strategy*Limited-time giveaways and discounts attract new clients.Clients take a risk on new beauty pros—small incentives encourage bookings.Require winners to promote your work on social media.📝 *What’s Next?*Part 2 of this series dives into advanced beauty business growth strategies.More marketing insights, laughs, and chisme coming next week!🖥 *Follow Us for More:**Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.boundGet in touch with Cristalhttps://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeepingGet in touch with Jackiehttps://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776*Matt Nelson* (Peachtree Rose Marketing): https://peachtreerosemarketing.com | https://www.instagram.com/officialmattnelson/