In this episode of *Beauty Bound*, Cristal Rubio is joined by guest host Matt Nelson, marketing expert and owner of *Peachtree Rose Marketing*. *WANT MORE BEAUTY INSTUSTRY KNOWLEDGE?* https://www.youtube.com/watch?v=GTtJ7hOyfDc&list=PLYLXULQekgf97oL1lxAwe0Ya5l3gOFWcv&index=1 Cristal and Matt dive into the fundamentals of marketing in the beauty industry. With Jackie Rodman away, Matt and Cristal break down how beauty professionals can leverage marketing strategies, SEO (Search Engine Optimization), AEO (Answer Engine Optimization), branding, social media, and local search tactics to grow their businesses.The conversation touches on word-of-mouth marketing, social proof, website branding, and social media presence, emphasizing that beauty professionals must balance authenticity and strategy when promoting their services. The episode also covers common misconceptions about SEO, why Google My Business (GBP) should never be a paid service, and how local keywords can make or break a salon’s online visibility.This episode sets the stage for Part 2, where Matt will dive deeper into advanced growth strategies for scaling a beauty business.*Key Takeaways*🔑 *Word-of-Mouth is King in Beauty Marketing*The best ROI comes from referrals and client relationships.Word-of-mouth is more reliable than social media, where photos can be misleading.Happy clients lead to long-term loyalty.📢 *SEO vs. AEO: The Future of Search*SEO is about optimizing content for search and AI-powered answer engines.AEO (Answer Engine Optimization) is growing as tools like ChatGPT and Google Gemini evolve.Skip keyword stuffing—use clear, bulleted, and concise content.🛑 *Google Business Profile (GBP) Scams*GBP is free—never pay to get listed!Some “marketing services” charge for something you can do yourself.Every salon, esthetician, and hairstylist should have GBP set up.💡 *Branding for Beauty Pros*Your brand should match your personality, not just trends.Keep logos, websites, and social media consistent.Clients should instantly recognize your brand.🎯 *Why Local SEO Matters for Beauty Businesses*Prioritize local keywords:"Balayage in San Antonio" over "Balayage"."Best esthetician in Helotes" over "Best esthetician".Use Google Trends (trends.google.com) to find local search trends.📨 *Email Marketing: A Must-Have for Beauty Pros*Cheap and effective for client retention.Use email to:Share special offers (sparingly).Give hair care tips between appointments.Notify clients about new podcast episodes/products.Kajabi is great for email marketing & passive income.🔥 *How to Handle Negative Reviews*Never delete bad reviews—address them professionally.Report fake reviews to Google.Use criticism as a learning opportunity.📢 *Giveaways & Discounts: A Smart Growth Strategy*Limited-time giveaways and discounts attract new clients.Clients take a risk on new beauty pros—small incentives encourage bookings.Require winners to promote your work on social media.📝 *What’s Next?*Part 2 of this series dives into advanced beauty business growth strategies.More marketing insights, laughs, and chisme coming next week!🖥 *Follow Us for More:**Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.boundGet in touch with Cristalhttps://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeepingGet in touch with Jackiehttps://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776*Matt Nelson* (Peachtree Rose Marketing): https://peachtreerosemarketing.com | https://www.instagram.com/officialmattnelson/

In this episode of the Beauty Bound Podcast, find out more about how and why California nail techs can’t rent booths in salons.

📢 *Episode Overview:*California has officially banned booth rental for nail technicians as of January 1st, 2024. In this episode of Beauty Bound, Cristal and Jackie break down what this means for beauty professionals, how it could impact the industry nationwide, and why estheticians and hairstylists fought back against similar restrictions.💅 *What Happened?*• As of January 1, 2024, California nail techs can no longer booth rent in salons.• Originally, this law aimed to ban booth rental for all beauty professionals, including hairstylists and estheticians.• Hairstylists fought back and secured an exemption—but nail techs were left out.⚖️ *Why Did This Happen?*• The state claims it’s to regulate employment and ensure proper worker protections.• However, many believe it's a major hit on small beauty businesses and independent beauty pros.• Nail technicians now have limited options:✅ Work on commission or hourly at a salon.✅ Rent a private studio at places like Sola Salons or Phenix Salon Suites.✅ Open their own salon (which comes with added business expenses).💣 *The Impact on Beauty Entrepreneurs*• Fewer independent opportunities – Nail techs now have to either work under a salon or invest in their own space.• Higher costs for beauty professionals – Renting a solo studio is often more expensive than traditional booth rental.• Possible ripple effect? – If this law stays, will other states follow?✋ *What Can Nail Techs Do Now?*• Speak up & share experiences! If you’re a nail tech in California, how is this affecting your business?• Explore alternative business models like salon suite rentals or collaborative studio spaces.• Stay informed! Follow beauty industry groups like the Pro Beauty Federation for updates on regulations.😂 *Funny & Unfiltered Moments:*• The best Spanish curse words (Cristal swears she’s cutting back… but we’ll see! 😂).🎙️ *Key Takeaways*⏰ 01:00 - 🚨 California Bans Booth Renting for Nail Techs – A major law change went into effect on January 1, 2024, eliminating independent booth rentals for nail techs in California.⏰ 02:00 - 🔍 *What This Means for Nail Techs* – The new law forces professionals to either go commission-based, hourly, or rent a private studio.⏰ 03:30 - 💬 *The Fight Against Booth Rental Bans* – Hairstylists successfully fought against similar restrictions, but nail techs were left out.⏰ 05:10 - 😡 *How Nail Techs Are Reacting* – Some are moving into studios like Sola and Phoenix, while others are considering career shifts.⏰ 07:00 - 🤯 *California’s Wild Beauty Regulations* – You can’t booth rent as a nail tech but you CAN do dermaplaning—and injectables—with a medical director.⏰ 09:00 - ⚖️ *Inconsistent Laws Across States* – Texas restricts dermaplaning without a medical license, while California allows it freely.⏰ 12:00 - 💰 *QuickBooks vs. Xero for Beauty Businesses* – Cristal shares the best bookkeeping software for beauty pros and which integrates better with Square & banking.⏰ 15:30 - 😂 *Spanish vs. English Curse Words* – The duo debates why "pendeja" sounds less harsh than "estúpida."⏰ 16:00 - ❓ *What’s Next for California Nail Techs?* – Cristal & Jackie call for nail techs to share how they’re adapting to the booth rental ban.🖥 *Follow Us for More:**Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.bound*Cristal*https://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeeping*Jackie*https://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776

🚨 NEW EPISODE ALERT! 🚨 Get ready for a hilarious, unfiltered, and real conversation as we celebrate Cristal’s 42nd birthday! 🎂🎉 In this episode, Jackie and Cristal dive deep into the best (and worst) parts of aging, personal growth, and not giving a 💩 about what people think.

We cover everything from turning 40, business lessons, and self-confidence to waxing horror stories, indoor roosters, and the latest beauty trends! 😂🐓

🔹 TOPICS WE COVER:✔️ The best decade of life: Why 40s are the new 20s!
✔️ Breaking free: Stop caring what people think and start living for YOU.
✔️ The ultimate beauty & self-care hacks we swear by.
✔️ Inside scoop on massage parlor shutdowns & industry scandals 😱
✔️ Waxing, lasers & anal bleaching – TMI or necessary? 👀
✔️ Indoor roosters & why Cristal might get one 🐓

🔥 Hit that LIKE & SUBSCRIBE button if you love real, raw, and hilarious convos! 🔥

📌 Follow us on Instagram:
✨ @BeautyProBookkeeping
✨ @SkinfinateSanAntonio

#BeautyBoundPodcast #SelfCare #PodcastForWomen #AgingGracefully #EntrepreneurLife #SanAntonioPodcast #SkincareTips #Confidence #BusinessWomen #FunnyPodcast

🎙️ Key Takeaways

⏰ 00:00 - 🎉 Birthday Kickoff! Celebrating Cristal’s 42nd birthday with laughs and strobe lights.
⏰ 01:19 - ☕ Podcasting Before Coffee? Struggles of filming an early morning episode.
⏰ 02:25 - 🌱 Growth Through the Years - Reflecting on life lessons from 20s to 40s.
⏰ 04:28 - 💃 Becoming Your True Self - Embracing confidence and breaking free from expectations.
⏰ 06:56 - 🚫 Stop Caring, Start Living - Letting go of judgment and living authentically.
⏰ 08:31 - ❤️ Life’s Wake-Up Call - Cristal shares a personal health scare and second chances.
⏰ 09:50 - 🤣 Random Chaos & Inside Jokes - Unfiltered moments and off-topic fun.
⏰ 20:27 - 📈 Podcast & Social Media Growth - Breaking records and gaining 100+ followers overnight!
⏰ 24:57 - 🔥 Bunny Ranch 101 - A deep dive into the infamous brothel.
⏰ 25:28 - 🤯 Classmate’s Secret Past - The shocking discovery of a former Bunny Ranch worker.
⏰ 26:10 - 💼 Brothel Mentorship?! - Learning the business side of... unconventional careers.
⏰ 27:22 - 😂 Waxing Horror Stories - The struggles of men's grooming and unexpected situations.
⏰ 32:49 - 🎙️ Podcast Reactions - Viewers are loving the chaos (and so are we!).
⏰ 36:30 - 💰 Bookkeeping Nightmares - The financial struggles of business owners.
⏰ 37:46 - 🛑 Burnout is Real - Cristal’s body forces her to take a break.
⏰ 41:25 - 🎂 More Birthday Fun! Wrapping up the celebration.
⏰ 42:32 - 🧔‍♀️ The Hairy Truth - Mexican genetics, waxing, and hilarious grooming conversations.
⏰ 49:08 - 👋 Final Thoughts & Sign-Off - A chaotic but memorable episode.

*Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.boundGet in touch with Cristalhttps://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeepingGet in touch with Jackiehttps://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776🖥 *Follow Us for More:*

✨ Welcome to Beauty Bound! Hosted by Cristal Rubio, owner of BeautyPro Bookkeeping, and Jackie Rodman, owner of Skinfinite San Antonio—where we talk all things beauty, business, and staying true to yourself in the ever-evolving beauty industry.

🎙 In this episode, we dive into:

✅ How to stay authentic in business without watering yourself down

✅ Overcoming imposter syndrome & embracing your unique brand

✅ The importance of branding, business identity, and being consistent

✅ Why copying others won’t get you far—because there’s only ONE you!

✅ Inside scoop on Glow & Gather—a must-attend event for beauty professionals

✅ A little behind-the-scenes chaos and catch-up (because you know we keep it real!)

💡 [00:02:15] Authenticity Wins – Be yourself! Clients connect with genuine personalities, not copies. Your unique style and brand set you apart.

💡 [00:07:40] Overcoming Imposter Syndrome – Self-doubt happens, but don’t let it hold you back. Focus on your strengths, not comparisons, and adapt what you learn to fit your brand.

💡 [00:14:20] Personal Branding Matters – Keep your branding, message, and client experience consistent. Your social media should reflect the real you.

💡 [00:22:05] Community Over Competition – A rising tide lifts all boats! Support and collaborate instead of gatekeeping—your network will help you grow.

💡 [00:30:50] Business & Branding for Success – Beyond creativity, invest in bookkeeping, marketing, and legal protections (like trademarks) to secure your business.

💡 [00:38:10] Keep Learning & Evolving – Trends change fast! Stay educated, adapt, and grow, but never lose sight of your unique identity.

✨ Be yourself—there’s only one YOU! 💜

👉 What’s your biggest takeaway? Drop a comment!

💡 If you're a beauty pro, esthetician, or entrepreneur looking to grow your business while staying 100% YOU—this episode is for you!

🔗 Don’t forget to like, comment, and subscribe for more beauty business insights and real talk!

📍 Follow us:

📌 Cristal - @BeautyProBookkeeping | @ArtsyCristal

📌 Jackie - @SkinfiniteSanAntonio

📌 Glow & Gather - @GlowAndGatherSocial

🔔 Hit the notification bell so you never miss an episode!

💬 What’s your biggest challenge in staying authentic in your business? Drop a comment below—we’d love to hear from you!

#BeautyBusiness #EntrepreneurLife #BeautyBoundPodcast #ImposterSyndrome #AuthenticityInBusiness #BeautyIndustry #SkincareBusiness #BusinessBranding #GlowAndGather

Connect with us on all our social mediashttps://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.boundGet in touch with Cristalhttps://www.instagram.com/beautyprobookkeeping/ for Bookkeeping Services or https://www.instagram.com/artsycristal/ Tattoo Services or visit her website https://www.beautyprobookkeeping.com/https://www.facebook.com/BeautyProBookkeepingGet in touch with Jackiehttps://www.instagram.com/skinfinitesanantonio/https://www.skinfinitesanantonio.com/https://www.facebook.com/profile.php?id=100084045943776

Get in touch with Matt

https://peachtreerosemarketing.com/

https://www.instagram.com/peachtreerosemarketing/

https://www.facebook.com/profile.php?id=100088932354189&locale2=hi_IN&_rdr

https://open.spotify.com/show/0tAEXOWmzCWxgmt6mN2rFh

Do you know how much you need to be making?! In this episode we dive into the topic of money, a profit first mindset, and making sure you are making money and not losing it 💸
Hosts:
Cristal Rubio @beautyprobookkeeping
Jackie Rodman @skinfinitesanantonio
Podcast Studio: @sanantoniopodcasting
Editor/Chief: @officialmattnelson
#sanantoniopodcast #satxpodcast #beautypodcast #estheticianpodcast #hairpodcast #podcast #beautyindustry #podcastlife #skinpodcast #texaspodcast #entrepreneur #entrepeneurpodcast #womenpodcast #money

In this episode of Beauty Bound, hosts Cristal Rubio from BeautyPro Bookkeeping and tattoo artist at Vanidosa Studios, and Jackie Rodman, licensed esthetician and owner of Skinfinate in San Antonio, share their recent personal and professional adventures. With Jackie's horrendous experience with an uninvited sales rep at her spa, they cover it all. Listen as they dive into the importance of common courtesy, especially in professional settings, and recount some laugh-out-loud moments and hair-raising experiences. They also touch on some updates about their busy week involving tax season, school exams, and a thrilling client incident at Jackie's spa. Don't miss their candid and humorous conversation!

00:00 Welcome to Beauty Bound

01:17 A Week of Mishaps and Challenges

04:52 Exam Stress and Success

08:22 Unexpected Visitor at the Spa

16:01 Unexpected Visitor: Sliding Notes Under the Door

16:39 Sales Rep Deception: Pretending to Be a Client

17:21 The Importance of Honesty in Sales

18:10 Personal Boundaries: Managing Client Interactions

19:35 Unwanted Calls and Sharing Personal Information

21:40 Hair Care Horror Stories: Chemical Reactions

28:39 Dealing with Gray Hair and Hair Appointments

30:49 Final Thoughts and Common Courtesy

🖥 Follow Us for More:

We’re BACK and kicking off a brand-new season of Beauty Bound! ✨ In this episode, Cristal (BeautyPro Bookkeeping) and Jackie (Skinfinite San Antonio) catch up after the holidays, sharing personal stories, business updates, and goals for 2025.

⏳ [00:00] Welcome Back! Beauty Bound’s New Season & New Intro 🎙️
⏳ [02:15] Holiday Recap: Vegas Trip, Family Time & Navigating Loss ❤️
⏳ [12:30] Business Talk: Taxes, Sales Tax Deadlines & Bookkeeping Tips 💰
⏳ [18:45] Self-Care & Skincare: Retinol, Exfoliation & Why It Matters 🧖‍♀️
⏳ [25:10] Eating Clean & Cutting Processed Foods – What We’re Changing 🍎
⏳ [31:40] The Tummy Tuck Talk: Our Plans & Body Confidence Goals 💪
⏳ [39:20] Home Improvements & The Dream of More Land 🏡🐓
⏳ [45:55] Vision Boards, Resolutions & Business Rebranding in 2025 ✨
⏳ [52:00] Wrapping Up: What’s Coming This Season on Beauty Bound 🎉

If you’re a beauty entrepreneur, esthetician, or small business owner, this season is packed with insights, real talk, and plenty of laughs.

🎧 Subscribe & Listen on: Spotify, Apple Podcasts, YouTube
📲 Follow us on Instagram: @BeautyBoundTX
👍 Like & Subscribe for more episodes!

#BeautyBoundPodcast #BeautyBusiness #EstheticianLife #SmallBusinessTips #SkincareGoals #WomenInBusiness #EntrepreneurLife

🖥 Follow Us for More:

⁠

Ready to sleigh your beauty business goals for the new year? In this special Beauty Bound Christmas episode, co-hosts Cristal Rubio (Beauty Pro Bookkeeping) and Jackie Rodman (Skinfinite San Antonio) welcome Matt Nelson of Peachtree Rose Marketing. They dive into holiday cheer, beauty biz secrets, and marketing strategies to set you up for 2025 success!

👇 Here’s What You’ll Learn in This Episode:

🎙 Episode Highlights

0:00 – Holiday Cheers & Introductions
Meet Cristal, Jackie, and special guest Matt Nelson. Laughs, cheesecakes, and chisme set the festive tone.

5:00 – Marketing Tips for Beauty Pros
Matt shares essential strategies to balance creativity with logical business decisions. Start with clear marketing goals to maximize your time and budget.

15:00 – Delegation Dilemmas
Why beauty entrepreneurs struggle to delegate tasks like bookkeeping, and how hiring the right experts can save you time and stress.

20:00 – Automate Your Business
Learn the importance of automated systems like booking platforms, no-show fees, and deposits to streamline operations.

30:00 – New Year Trends in Beauty
How the “new year, new me” mindset boosts demand for beauty services—and why tax season is your secret weapon.

35:00 – Future of Beauty Bound
Exciting plans for 2025! Jackie teases her potential spin-off podcast, while Cristal reflects on balancing business and personal growth.

✨ Key Takeaways for Beauty Industry Professionals:

🎉 Get Inspired for 2025
Beauty Bound is your go-to resource for beauty industry trends, marketing tips, and relatable stories from real pros. Don’t forget to like, subscribe, and share with your beauty squad!

🖥 Follow Us for More:

🎄 Happy Holidays from Beauty Bound! 🎄

#BeautyBoundPodcast #BeautyBusinessTips #MarketingForBeauticians #ChristmasSpecial

Join Cristal Rubio and Jackie Rodman in this episode of Beauty Bound as they reflect on an exciting year filled with highs, lows, and lessons learned. They discuss the challenges of creating content for their social media accounts, separating business from pleasure, and the importance of being thankful for health and family amidst struggles. Despite some spooky interruptions, they also get right into their goals for the next year, including expanding their businesses, planning for Glow and Gather 2025, and emphasizing the power of community within the beauty industry. Ending on a festive note, they wish everyone a Merry Christmas and Happy New Year, expressing their gratitude to their viewers.

Listen Now

or https://www.instagram.com/artsycristal/ Tattoo Services

or visit her website https://www.beautyprobookkeeping.com/

This week we talk about salon etiquette. Sometimes as stylist we don't realize that we are being rude to our clients when we sit there talking on the phone or bring our kids to the salon. We give you some tips in hopes that you give your client a better client experience.