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I have never sat across from a guest and forgotten my interview questions before. This episode did that to me.

Lilliane Caron has run the same salon for 45 years. Not a franchise, not multiple locations, one salon that now has 16 rooms and sees around 2,000 clients a week. She's waxing third generations of the same families. Then at the same time build one of the biggest waxing supply businesses in Australia (which is also in the UK and USA)

In this episode she tells me how it actually happened. Buying the business with money her family trusted her with. Making sugar wax at the back of the salon at night. Driving to massage parlours to teach the girls how to wax because she needed a bigger audience than one front door at a time, then coming home at 4am with wads of cash to fund her product development. Getting her products into pharmacies and supermarkets, then getting deleted after five years and learning the hard way what retail loyalty really looks like.

She also shares the client complaint that could have ended everything and instead became the reason her clients now fall asleep during Brazilians. That story alone is worth the listen.

We talk staff retention (she keeps her team for 10 years in an industry that struggles to get three), why she runs her salon like McDonald's, what she'd tell anyone starting a product line today and the part nobody posts about: how lonely building something really is.

If you've ever felt like you're too far behind, too unqualified or too unsupported to build something that lasts, this is your episode.

You can find Lilliane's incredible products here: https://caronlab.com.au/ 
Stalk the Smooth and Tan salon here: https://smoothandtan.com.au/

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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Rebecca MacArthur is a solo therapist specialising in Brazilian waxing from a studio behind her house in Helena Valley. Two kids, eight and a half years of working from home and a business that had gone from busy to boring.

Four and a half months after joining Beauty Business School she is on track to double her income, she has a minimum of five people on her waitlist and she has not added a single hour to her week.

In this episode Rebecca walks through the whole thing: failing business class in year 12, winning State Therapist of the Year twice, burning out in a high pressure salon, learning connection in a salon she still gets emotional about  and finally sticking a sign up across the road from a school.

What's covered

• Why a home-based business is not the lesser option (lower overheads, more control, better wage)
• What "ticking along" actually looks like, and why steady is a warning sign
• Getting specific about the ideal client, and why that was the single biggest lever in her business
• How to market an intimate service like Brazilian waxing without putting vaginas all over your feed
• Two Brazilian specialists, two completely opposite marketing directions, both working
• Rebooking, retail, and the client journey lessons she carried out of two very different salons
• Trusting the process before you have proof it works
• Why the goal does not have to be a team, a second location, or education

Rebecca is what I call a silent assassin. No live calls, no noise, just implementation.
You can fine Rebecca here: https://www.instagram.com/rebeccamacarthur.wax/

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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My students are getting 30 to 60 new clients within days or months, at full price, with no discounting. In this episode I pull back the curtain on exactly how we do it inside Beauty Business School.

You'll hear the real numbers behind three students: Rhi, who moved to a town of 1400 people, put her prices up and booked 38 clients in three days with a 90% retention rate. Kayla, who consistently brings in 30 to 60 new clients from her offers. And Shanna, who built her audience before she ever opened and hit 69 bookings in her first three months.

Then I break down what they all have in common: visibility, community and multi-channel marketing. Plus the ideal client work that has to happen first, how to build an offer that solves a real problem and why your email list will out-convert your Instagram every time.

This one comes with a warning. If you have to go and find 30 new clients every single month, something is broken in your retention, not your marketing. Sort the client experience and the rebooking first.

There is no get-booked-quick scheme. There is a plan. This is it.

What's covered:

• Why "I'm for everyone" is the reason you're struggling to fill your books
• The three student case studies and the exact numbers
• Visibility, community and multi-channel marketing (the pattern behind every result)
• Why small town does not mean small prices
• Building an offer that solves a real problem instead of discounting
• Optimising the clients you already have before chasing new ones
• Signature premium service as the starting point for every new client
• Social media is visibility. Email is conversion. Ads are volume.
• The 3 emails a week structure: social proof, education, community
• Posting in Facebook groups to educate, not sell
• The seven days of my own launch where nobody bought
• Why gratitude for one new client changes your energy and your referrals

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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Email marketing outsells social media 3 to 5 times over, and most beauty businesses are barely using it. In this episode I break down exactly how I get 28 to 45% of my list opening every email (the industry average is 12%) and how email made me $3,600 in one week while I was in Bali not posting a single thing.

What's inside:

• Why "I don't want to be spammy" is costing you sales, and the real reason people unsubscribe
• The 3 emails to send every single week: social proof, education, connection
• How to turn a client story into an email people actually want to open
• Me-centric vs you-centric content, and why community is the thing that sells
• Why your email list is business insurance if you ever lose your Instagram
• The lead magnet that got 90 downloads and booked out brow tattooing with zero discounts

If your booking system is collecting emails and you're doing nothing with them, this episode is your kick up the ass.

Want the exact email templates I use? They're inside Beauty Business School.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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The wrong hire will cost you more than no hire. 

A team member who talks behind your back, ignores your processes or treats your business like "just a job" does damage you'll spend months undoing. So the vetting happens before they walk in, not after.

If a team member is anywhere on your radar this year, even 12 months away, listen to this one first.

In the episode I break down:

💋 Why skill set is the worst reason to hire someone
💋 The pre-screening questions that filter out ChatGPT applicants before you waste a single interview.
💋 My random phone call test, and what being greeted with "What?" tells you in the first second.
💋 The new Australian law that makes it harder than ever to remove the wrong person.
💋 Why you should never hire at 100% capacity. 

Remember If it's not a full body yes, it's a no. That rule alone will save you thousands.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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Rachel Kitto built a product business, sold 10,000 units and then watched it collapse when her manufacturer swapped ingredients and went into receivership. She rebuilt it. It collapsed again. What she created from the wreckage is Salon Snack Co, a snack brand made exclusively for the beauty and hair industry that has never been done anywhere in the world.

In this episode, Rachel and I sit down in person to unpack the whole story: 17 years as a hairdresser, quitting the industry for three months, going mobile, building The Nourishing Bodyco and killing it twice before landing on the idea that changed everything.

We get into:

• The toxic salon culture that made her quit and why we lose amazing people from this industry
• Killing the same business twice and how she knew when to stop pushing and pivot
• The gap in the market nobody else saw and why niching down made Salon Snack Co explode
• Her first viral post, the troll comment with 1,000 likes and how the beauty industry rallied behind her
• Why client experience matters more than ever in a world full of AI
• The mindset rule she lives by: the faster you can fail, the better

If you're in the messy middle of building something right now, this one is proof that the collapse is not the ending.

Find Rachel:
Instagram: @salonsnackco
Website: salonsnackco.com.au
Join the Salon Insiders broadcast channel on Instagram for behind-the-scenes co-creation

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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How do you grow a beauty business without burning out? After my ADHD episode blew up my DMs, the question I got most was how I manage it all without medication. This is the answer.

I used to think the 2am spiral was why my business worked. The anxiety, the can't-switch-off, the hyperfixation. I called it ambition. It wasn't. It was burnout, and I hit it twice. The full breakdown kind, not the tired-on-a-Sunday kind that takes a long time to come back from.

In this episode:

• What burnout and adrenal fatigue actually do to your body: brain fog, getting sick constantly, numbness, never feeling present in the room
• The nervous system work that pulled me out, built up slowly: yoga, breathwork, then journaling
• Simple habits that changed everything: phone outside the bedroom door, tech off before bed, app blockers, seven to nine hours sleep, magnesium, a nightly brain dump
• How slowing down took me from $10k a month to $30k, then steady at $20k for two years
• Why the pace was never the success, it was the thing quietly costing me everything

You can work less and earn more, even as a solo beauty business owner. You just have to slow down to speed up.

If you run a lash, brow, skin, hair, or nails business and you're running on empty, this one is for you.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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Gry Tomte has run HÜD for eleven years and has two clinics that are booked out six months deep. She looks like she has always had it figured out and she is the first to tell you she hasn't.

Gry is one of THE most grounded people I have had the pleasure of interviewing. This interview will rewire your brain. I had a mindset of what a multimillion dollar business owner would be but Gry shook me to my core. Gry told me about how she hit a million in revenue and felt flat. She was sitting on a call crying, sure the business was sinking because the books had gone quiet. It looked like a win on paper and felt like nothing. The number was never the point.

This woman is beyond words. She shares moments that will stop you in your tracks. This year Gry lost her husband Zed, killed in a home invasion. The way she talked about him wrecked me. He was the man who fed her, watered her, told her he would live in a tent with her if it all fell apart. When she lost him she nearly sold the whole thing, but you will have to listen to hear the rest of Gry's story.

This is Gry, all of it. The brains, beauty and heartbreak.

You can find Gry on Instagram HERE.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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Want to sell more expensive services without slashing the price to get bookings?

If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is.

High ticket services convert slower than a $60 brow dye. That's normal. The mistake is launching it the same way you'd launch a flash sale, then deciding it doesn't work for your business.

In this episode, Kimberley breaks down:

• Why high ticket packages need a longer runway before they sell
• The self belief check before you put a price on anything
• How to seed a new service for weeks before launch so clients are already asking about it
• Early bird bonuses that build demand without discounting
• What to say when a client goes quiet on price

If you've got a premium package, a series treatment or an in-house course you've been too scared to put a number on... buckle up babe!!

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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Renee Andrews has seen the behind the scenes of over 120 salons. She's managed social media accounts, watched what converts and what doesn't and built her own business to the point where she was flown to Budapest to keynote for Kevin Murphy with under 4,000 followers.

Renee is the founder of Salon Society and one of the most practical, data-backed social media educators in the beauty industry. In this episode, she brings the kind of clarity that most salon owners desperately need but rarely get, and she does it with warmth, zero fluff, and a lot of real talk.

We cover:

• Why vanity metrics are ruining your marketing mindset, and what to track instead
• The one question to ask every new client that will tell you exactly where your bookings are coming from
• Why AI search is already sending clients to salons, and how to make sure yours is one of them
• How to make content that attracts your ideal client without reinventing the wheel every week
• Why fully booked salons still need to keep showing up online
• How Renee turned a publicly difficult moment into one of the most defining chapters of her business journey, and what emotional resilience actually looks like for a business owner

Renee is the kind of guest who makes you want to open your booking system and your notes app at the same time. This episode is equal parts strategy and soul.

Find Renee at @salonsocietyaus on Instagram or on her website .

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.