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Gry Tomte has run HÜD for eleven years and has two clinics that are booked out six months deep. She looks like she has always had it figured out and she is the first to tell you she hasn't.

Gry is one of THE most grounded people I have had the pleasure of interviewing. This interview will rewire your brain. I had a mindset of what a multimillion dollar business owner would be but Gry shook me to my core. Gry told me about how she hit a million in revenue and felt flat. She was sitting on a call crying, sure the business was sinking because the books had gone quiet. It looked like a win on paper and felt like nothing. The number was never the point.

This woman is beyond words. She shares moments that will stop you in your tracks. This year Gry lost her husband Zed, killed in a home invasion. The way she talked about him wrecked me. He was the man who fed her, watered her, told her he would live in a tent with her if it all fell apart. When she lost him she nearly sold the whole thing, but you will have to listen to hear the rest of Gry's story.

This is Gry, all of it. The brains, beauty and heartbreak.

You can find Gry on Instagram HERE.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

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Want to sell more expensive services without slashing the price to get bookings?

If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is.

High ticket services convert slower than a $60 brow dye. That's normal. The mistake is launching it the same way you'd launch a flash sale, then deciding it doesn't work for your business.

In this episode, Kimberley breaks down:

• Why high ticket packages need a longer runway before they sell
• The self belief check before you put a price on anything
• How to seed a new service for weeks before launch so clients are already asking about it
• Early bird bonuses that build demand without discounting
• What to say when a client goes quiet on price

If you've got a premium package, a series treatment or an in-house course you've been too scared to put a number on... buckle up babe!!

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

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Renee Andrews has seen the behind the scenes of over 120 salons. She's managed social media accounts, watched what converts and what doesn't and built her own business to the point where she was flown to Budapest to keynote for Kevin Murphy with under 4,000 followers.

Renee is the founder of Salon Society and one of the most practical, data-backed social media educators in the beauty industry. In this episode, she brings the kind of clarity that most salon owners desperately need but rarely get, and she does it with warmth, zero fluff, and a lot of real talk.

We cover:

• Why vanity metrics are ruining your marketing mindset, and what to track instead
• The one question to ask every new client that will tell you exactly where your bookings are coming from
• Why AI search is already sending clients to salons, and how to make sure yours is one of them
• How to make content that attracts your ideal client without reinventing the wheel every week
• Why fully booked salons still need to keep showing up online
• How Renee turned a publicly difficult moment into one of the most defining chapters of her business journey, and what emotional resilience actually looks like for a business owner

Renee is the kind of guest who makes you want to open your booking system and your notes app at the same time. This episode is equal parts strategy and soul.

Find Renee at @salonsocietyaus on Instagram or on her website .

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

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Everyone's got an opinion on giveaways. Half the industry says they attract the wrong clients and don't convert. The other half keeps doing them anyway and wondering why nothing sticks.

In this episode, Kimberley cuts through the noise and breaks down exactly why most giveaways fail. Spoiler: it's not the giveaway. It's the lack of strategy around it.

Covered in this episode:

• Why visibility, not bookings, should be your actual goal
• How to design a giveaway that filters in your ideal client and naturally filters out everyone else
• Choosing collaboration partners who actually share your audience
• What a real follow-up plan looks like, including how to convert people who didn't win
• Building a retention plan so new clients from the giveaway actually stick around

Whether you've done a giveaway before and felt like it went nowhere, or you've been too scared to try one, this episode gives you the full picture so you can do it right.

Retention Ebook:

https://beautybusinessschool.com.au/ebook-rebooking/

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

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Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)

My daughter started doing press-on nails. She is gentle, she is talented and she told me she wants to charge full price for her services once she is trained. I told her to do exactly that.

Then she asked if she could charge me. And I hesitated.

That hesitation is exactly what this episode is about.

I have spent years telling beauty business owners to stop discounting, to charge their worth, to hold the line with family and friends. And the second my own daughter picked up a nail file and started practicing on me, I felt that same pull that I know you feel. The "but she's my kid" justification. The "I'm paying for her course, so surely..." logic. The very thing I coach against, sitting right in my chest.

In this episode, I am owning it completely and using it to show you why this pattern is so much deeper than pricing. It is a self-worth issue, and it is costing your business more than you realise.

In this episode we cover:

The real dollar figure you are giving away each year when you discount even one client by $20 a week (spoiler: it is over $10,000 if five people are getting it). Why gratitude for your early loyal clients very quickly turns into resentment, and what to do before you get there. The specific messaging problem that happens when friends and family refer you at your discounted rate, and why it builds the wrong kind of clientele. Why the stranger who finds you on the internet and books without question is the most important evidence you have that you are worth your prices. How to have the conversation with friends, family, and long-term clients when you are ready to stop discounting. The friends and family policy that actually protects you, and the script to make the transition without drama.

The question that changed how I look at this:

Would you walk into your friend's workplace and ask them to stay back late, earn half their wage, and not be able to afford their groceries this week? Of course not. So why do we let people do that to us, and why do we do it to ourselves?

If you are sitting on a roster right now where some clients pay full price and others pay what you were charging three years ago, today is the day that changes.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

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Your nervous system is running your business. And not in a good way.

If you've ever made a decision from a place of panic, said yes to the wrong client because you were scared of the quiet, or doom scrolled for an hour and felt worse after, this episode is going to hit close to home.

Kimberley sits down with Sherri Ponisi, breathwork facilitator, former hairdresser of 20 years and ex-salon owner, to talk about what's actually going on in your body when you're stressed, burnt out and still trying to run a business.

In this episode:

• Why fear is just an emotion stored in your body (and what to actually do with it)
• The difference between burnout and needing to slow down (they are not the same thing)
• Why doomscrolling is making your anxiety worse, not better
• What breathwork actually is, explained simply with zero intimidation
• A grounding exercise you can do in your car after a horrible phone call
• How to audit the people around you the same way you audit your business
• Why the decisions you make when your nervous system is dysregulated are almost always the wrong ones

If you've been running at 100 miles an hour and wondering why nothing feels right, this episode will make a lot of things click.

Find Sherri at @connectedbeingco on Instagram and her podcast Connected Combos wherever you listen. www.connectedbeingco.com 

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

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What if the thing you’ve spent your whole life trying to “fix” is actually your superpower?

In this deeply personal episode, Kimberley opens up about something she’s never fully shared before being diagnosed with ADHD and autism as an adult while navigating motherhood, business, burnout, perfectionism and the pressure to keep it all together.

From feeling “different” as a child… to struggling with self-worth, hyper-fixation, comparison, relationships, and running multiple successful businesses this episode is an unfiltered look inside the mind of a beauty business owner with a “spicy brain.”

Kim shares:

• The emotional moment that led to her diagnosis
• How ADHD + autism actually show up in women
• The business superpowers no one talks about
• Why she chose not to medicate
• The hidden battle between hyper-productivity and burnout
• The mindset shifts helping her stop fighting herself

This episode will either deeply trigger you, deeply heal you… or both.

And if you’ve ever felt “too much,” “too emotional,” “too disorganised,” “too intense,” or like your brain works differently to everyone around you this conversation might change the way you see yourself forever.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

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If you are always looking for clients.. You have a retention problem.

It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rate, you're losing two thirds of your clients within three months. The maths doesn't lie.

In this episode, Kimberly gets real about what's actually keeping beauty business owners on the hamster wheel and it's not the economy, it's not the algorithm, it's not the slow season. 

It's the fact that most salons are not building the kind of experience that makes a client genuinely unable to imagine going anywhere else.

This one is practical, honest and a little bit feral recorded live from the caravan with a dog, a cat and zero apologies.

If your books aren't as full as you need them to be, start here.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

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Jordan didn't need more clients. She needed to stop working herself into the ground for results that didn't match the effort.

Within four years she went from 60+ hour weeks, a team she resented managing, and burning out every Christmas, to 32 hours a week, books closed, waitlisted, and consistently hitting $20K months doing only the one thing she loves. Brows.

She let go of lashes even though they were 60-70% of her income. She let her team go even though one of them was her best friend. She closed her books even when salons around her were shutting down and she felt the pull to fill the gaps.

Every single decision was terrifying. Every single one paid off.

And what makes this story hit different? Jordan didn't have some overnight breakthrough. She had resistance at every level and she did the work anyway. In her own time, at her own pace, until the identity finally caught up with the strategy.

Here's the truth: the strategy was never the hard part. Believing she was worth it was.

This is what it looks like to go from busy to profitable. 

The difference wasn't talent. It was the decision to stop holding herself back.

If you're working too many hours for an income that still doesn't feel worth it, this one will hit.

You can find Jordan HERE

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

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The world as we know it is shifting and Kimberley isn't here to sugarcoat it. 

In this episode, she gets honest about global uncertainty, what it means for your beauty business and where your real power lies when everything outside your control feels like it's on fire.

The short version? Economic downturns destroy businesses. They also make them. Which side you land on comes down to mindset, strategy, and how you choose to show up.

What's not in your control: the economy, inflation, interest rates, global chaos. Stop living in the "what ifs".. that's where anxiety lives.

What is in your control: how you think, how you serve, and the experience you create. Make your salon a sanctuary. Be the brightest light. Let clients escape the heaviness of the world the moment they walk through your door.

What works right now: value-adding over discounting, problem-solving content, and building a community people actually want to belong to. Stop assuming your clients can't afford you, offer the full experience every single time and let them decide.

The next year will be defined not by what the economy does but by the choices you make inside your business every single day.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/