IADS Retail Park

Beauty, equity, and the 90/10 rule: Thirteen Lune’s mission to redefine inclusive retail


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In this episode of The IADS Retail Park 🎙️, we dive into the future of inclusive beauty retail with the story of Thirteen Lune ✨—a marketplace redefining representation and innovation in the industry. Discover how founders Nyakio Grieco and Patrick Herning are challenging traditional retail models with their pioneering 90/10 brand rule 🔢, launching the Relevant: Your Skin Seen collection 🌱, and forging powerful partnerships like their in-store collaboration with JCPenney 🛍️. Explore the opportunities, challenges, and global ambitions behind Thirteen Lune’s approach—and learn what it means for the next wave of retail strategy and consumer connection 🌍.

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IADS Retail ParkBy International Association of Department Stores - IADS