Beauty in Five

Beauty in Five

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Beauty in Five episodes

  • Boots Sold for $8.9B, and South Korea Stamps Its Brands

    Boots set for $8.9bn sale to Wittington Investments. Trade press reports the UK's largest pharmacy-beauty retailer is being acquired by the Weston family's Canadian arm, a shelf-space landlord changing hands. (Premium Beauty News, Cosmetics Business, WWD Beauty)

    South Korea launches 'K-brand' authentication against counterfeits. The president announced a state-run system to verify genuine Korean goods, adding a provenance layer for K-beauty exporters. (Premium Beauty News)

    Haus Labs apologises over bronzer shade range. Lady Gaga's brand issued a public apology after creator criticism of its new bronzer's shade depth, a reminder of the pre-launch inclusivity check. (Cosmetics Business)

    CeraVe looks to India for climate-stress skin care. The L'Oréal-owned brand says Indian consumers' heat, humidity and pollution exposure is informing its approach to skin health. (Cosmetics Business)

    Also moving today:

    Shein Operating Profit Falls 53 Percent in First Results Since IPO (Global Cosmetics News)

    Superga Beauty commits EUR 15 million to transform skin and hair care factory (Premium Beauty News)

    Everyone Is About to Be Talking About J-Beauty Haircare, and It's Already at Target and Ulta (The Fresno Bee)

    Charlotte Tilbury taps Christina Aguilera to front 2026 Christmas campaign (Cosmetics Business)

    How Unilever sees the line between beauty and wellness blurring (Glossy)

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    5 min
  • Korea's $7bn Record, and Travel Retail's Conversion Gap

    Korean cosmetics exports hit record $7 billion. South Korean cosmetics exports reached a record US$7 billion in the first half of 2026, per Global Cosmetics News, with US demand named as the main driver. (Global Cosmetics News)

    Travel retail sees rising traffic, falling spend. WWD Beauty reports foot traffic is up but spend is down in travel retail, shifting the channel from a volume story to a conversion one. (WWD Beauty)

    Cosmetics Business tracks 2026 beauty brand closures. Cosmetics Business has updated its running tally of beauty brands that have closed or entered administration in 2026, including several celebrity-backed labels. (Cosmetics Business)

    Similarweb data: founder-led and value brands lead traffic growth. WWD Beauty, citing Similarweb, reports beauty's fastest DTC traffic growers fall mainly into two groups: founder-led brands and affordable ones. (WWD Beauty)

    Also moving today:

    Pinterest launches beauty guides feature and first-ever Beauty Trend Report with Sephora (Cosmetics Business)

    Breakingviews - COMMENTARY: LVMH's $167 bln unravelling faces tricky restitch (Reuters)

    Clicks Group Takes Control of Premium Beauty Retailer ARC (Global Cosmetics News)

    Amorepacific India Creates Premium Division for Laneige and Sulwhasoo (Global Cosmetics News)

    Beautyworld Dubai celebrates 30th edition with AI scents and global beauty icons (The Express Tribune)

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    5 min
  • L'Oréal Hires Restructuring Advisers Over Talc Suits

    L'Oréal weighs separating US chemical liabilities, WSJ reports. The Wall Street Journal reports L'Oréal has hired restructuring advisers over talc and ingredient claims, a route other beauty companies with similar exposure will be watching. (NST Online)

    Boots nears US$9 billion sale to Weston family arm. Sycamore Partners is reported to be close to selling the UK pharmacy and beauty retailer, which would put one of Britain's largest beauty doorways under new ownership. (Global Cosmetics News, Cosmetics Business)

    Fortune: ex-L'Oréal roll-up down to Milk Makeup, sales off 57%. A $1.2 billion plan to build a global beauty group now rests on one brand with falling sales, per Fortune, a data point for anyone weighing indie beauty M&A. (Fortune)

    e.l.f. adds own-brand fragrance and body care with e.l.f. POP. Cosmetics Business reports the parent of e.l.f. Cosmetics is extending its mass-price portfolio into two adjacent categories after earlier perfume collaborations. (Cosmetics Business)

    Also moving today:

    Dr.G Expands US Distribution with TikTok Shop Launch (Global Cosmetics News, https://www.personalcareinsights.com, Premium Beauty News)

    The facelift: How homegrown D2C challengers are forcing L'Oréal to rewrite its India playbook | Company Business News (mint)

    Anjac Health & Beauty unveils dedicated offering for GLP-1 users (Premium Beauty News)

    Coty appoints Kara Langan General Manager of Consumer Beauty US to ‘strengthen’ the business (Cosmetics Business, Global Cosmetics News)

    Italy's beauty retail chain Pinalli acquired by Borletti Group (Premium Beauty News)

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    5 min
  • Sephora Opens 100 Doors Inside Marks and Spencer

    Sephora adding 100 shop-in-shops at partner retailer. TheStreet reports a 100-store shop-in-shop expansion for Sephora, pointing brand and channel teams toward doors inside partner retail rather than standalone stores. (TheStreet, The Kansas City Star, Global Cosmetics News)

    Nine US lawmakers press Revlon on FDA findings. Congress has written to Revlon's CEO over an FDA warning on quality control at its North Carolina plant, moving a regulatory finding into political scrutiny. (Global Cosmetics News)

    Coty names Kara Langan US consumer beauty chief. Glossy reports Coty is rebalancing creator and traditional advertising and restoring Sally Hansen support alongside the appointment. (Glossy)

    Amorepacific invests in biotech firm Junevity on skin ageing. Global Cosmetics News reports a development partnership plus a venture investment, pointing to the biotech route into anti-ageing claims. (Global Cosmetics News)

    Also moving today:

    rhode makes European retail debut at Sephora in 19 countries (Premium Beauty News)

    Vyrao acquired by Tresalis, names founder Yasmin Sewell Chief Brand Officer (Cosmetics Business)

    EXCLUSIVE: Fable & Mane Names New CEO (WWD Beauty)

    EXCLUSIVE: Tate McRae Launches First Fragrance With Scent Beauty (WWD Beauty)

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    6 min
  • Rhode Lands 500 Sephora Doors; P&G Pulls Braun Claims

    Rhode Enters 19 European Markets Via Sephora. WWD Beauty reports Rhode is launching across more than 500 Sephora doors in continental Europe, setting a distribution benchmark for celebrity-founded brands. (WWD Beauty, FinanzNachrichten.de)

    P&G Drops Braun IPL Claims After AGCM Inquiry. Cosmetics Business reports Procter & Gamble withdrew advertising claims for a Braun hair-removal device after Italy's competition authority opened an investigation, raising the substantiation bar for beauty-tech marketing. (Cosmetics Business, Global Cosmetics News)

    The Outset Ceases Trading After Four Years. Cosmetics Business reports the skin-care brand co-founded by Scarlett Johansson has stopped trading, a closure that marks the cost side of the founder-led model. (Cosmetics Business)

    Borletti Group Acquires Italian Beauty Retailer Pinalli. WWD Beauty reports Borletti Group has taken over Pinalli, moving a 100-plus-store Italian chain with a growing private label into institutional ownership. (WWD Beauty)

    Also moving today:

    Inside Sephora’s Marks & Spencer and U.K. Strategy (WWD Beauty)

    Exclusive: Jo Malone London launches at Space NK to drive UK growth (Cosmetics Business)

    What Makes a Beauty Shopper Buy? (WWD Beauty)

    EXCLUSIVE: Kiehl’s Brings Experiential European Flagship to London’s Carnaby Street (WWD Beauty)

    Dubai Gets Its First Niche Perfumery Fair With Notes Dubai (WWD Beauty)

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    5 min
  • Sephora Lands 100 M&S Doors

    Sephora to open beauty halls inside M&S. WWD Beauty reports Sephora will launch inside Marks & Spencer in spring 2027, putting up to 100 new UK doors in play for brands. (WWD Beauty, Daily Record, modaes.com)

    US and China agree tariff cuts on $30 billion of trade. Global Cosmetics News reports cosmetics sit on China's tariff-cut list, which would lower landed costs for US beauty exporters. (Global Cosmetics News)

    Celebrity beauty brands close as others scale. WWD Beauty reports several celebrity lines shuttered this year while Rhode and Rare Beauty grew, prompting scrutiny of what separates them. (WWD Beauty)

    Ingredient-led brands lead Amazon beauty in August. WWD Beauty reports clinical, ingredient-driven skin and hair brands took the platform's top 10 slots in August. (WWD Beauty)

    Also moving today:

    Molton Brown launches Scent Pavilion retail concept in UK (Cosmetics Business)

    Multigenerational Campaigns Drive Major Gains for Top Brands (WWD Beauty)

    Lip liners rise as lip fillers fall: How this make-up product found a new era of growth (Cosmetics Business)

    Diane Perfect Beauty Expands US Distribution with Target Launch (Global Cosmetics News)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    6 min
  • L'Oréal Cleared for India, Shinsegae Lands in New York

    India clears L'Oréal's Innovist acquisition. The Competition Commission of India has approved L'Oréal India's purchase of Innovist parent Onesto Labs, giving the group ownership of a digital-native brand portfolio in a market reported at around US$30 billion. (https://www.personalcareinsights.com)

    Shinsegae opens New York pop-up for K-beauty brands. The Korean department store operator will run a monthslong Hyper Ground pop-up in New York carrying more than 30 K-beauty brands, most without existing U.S. retail distribution. (WWD Beauty)

    Drunk Elephant's adult repositioning remains unproven. Cosmetics Business examines whether the Shiseido-owned skin care brand's move away from a teen audience is working, an outcome not yet confirmed. (Cosmetics Business)

    Gulf fragrance brands target Latin America. Fragrance accounts for a reported 65% of beauty sales in Latin America, drawing Arabic fragrance houses toward the region and raising the profile of Beautyworld Middle East as a meeting point. (Premium Beauty News)

    Also moving today:

    Chanel Names Lucia Pieroni to Top Makeup Role (WWD Beauty)

    Unilever Ventures invests in hair care brand Arey to drive longevity innovations (Cosmetics Business)

    Caroline Hirons’ masterplan to make Skin Rocks a household beauty brand (Cosmetics Business)

    Landmark Study Proves Critical Inequalities to Dermatological Care Worldwide (WWD Beauty)

    Fenty Skin, Glow Recipe and Huda Beauty’s eye patch packaging ‘K-drama’. What do the experts think? (Cosmetics Business)

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    5 min
  • Sephora Tests TikTok Shop, and a 2027 Silicone Clock

    Sephora reported to be testing TikTok Shop. Glossy reports the LVMH-owned retailer is trialling a presence on TikTok Shop, putting a prestige retailer inside a channel that also sells direct to its own customers. (Glossy)

    Formulators face 2027 EU limits on D5 and D6 silicones. Cosmetics Business reports new EU restrictions on the cyclosiloxanes D5 and D6 take effect in 2027, putting foundation reformulation on a fixed clock. (Cosmetics Business)

    India's competition regulator clears L'Oréal's Innovist deal. The Competition Commission of India has approved L'Oréal India taking 100% of Onesto Labs, parent of digital-first personal-care platform Innovist, removing the regulatory step on the transaction. (storyboard18.com)

    India mandates vegetarian labelling on cosmetics and toiletries. Global Cosmetics News reports new Indian packaging rules require vegetarian or non-vegetarian origin labelling on cosmetics and toiletries, including soap, shampoo and toothpaste. (Global Cosmetics News)

    Also moving today:

    Novo Nordisk Eyes Hair Loss as Potential New Growth Category (Global Cosmetics News)

    Interparfums scores Puma global fragrance license (Cosmetics Business)

    Extravaganza Beauty acquires British haute perfumery house Roja London (Premium Beauty News)

    The Top 10 Wellness Brands by Share of Sales at Ulta Beauty (WWD Beauty)

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    6 min
  • Puma's Ten-Year Fragrance Bet, and a Formula Published in Full

    Interparfums Signs Ten-Year Puma Fragrance License. WWD Beauty reports a decade-long licensing deal putting Puma into fragrance, with product not due until 2027, a marker of how far sportswear brands are extending into licensed scent. (WWD Beauty)

    Macquarie PE to Buy Korean Manufacturers Hwasung and Nowcos. Global Cosmetics News reports a roughly KRW 300 billion deal for two K-beauty contract manufacturers, a signal of private-equity interest in the ODM layer supplying global brands. (Global Cosmetics News)

    Henkel Names Christoph Kaul CEO of Olaplex. Global Cosmetics News reports Kaul succeeds Amanda Baldwin months after Henkel's US$1.4 billion acquisition, the first read on how the group will run the prestige hair brand. (Global Cosmetics News)

    Nip + Fab to Publish Formula and Cost Breakdown for New Line. Cosmetics Business reports the brand will disclose full formula, testing and price data for its three-product skin care range The Fix, testing disclosure as a positioning tool. (Cosmetics Business)

    Also moving today:

    Annick Goutal Makes U.S. Comeback With Bloomingdale’s Launch Under Interparfums Luxury Brands (WWD Beauty)

    Unilever Sells Zwitsal to Royal Sanders as Portfolio Reshaping Continues (Global Cosmetics News)

    Arey Secures Series A Funding Led by Unilever Ventures (WWD Beauty)

    Kenneth Cole partners with Joe Jonas for INSPIRE fragrance launch (Cosmetics Business, WWD Beauty)

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    6 min
  • Olaplex Names Henkel's Kaul CEO

    Olaplex names Christoph Kaul chief executive. Cosmetics Business reports Olaplex has replaced Amanda Baldwin with Christoph Kaul, whose remit is innovation, the first leadership change since Henkel's reported $1.4 billion acquisition. (Cosmetics Business)

    Dermatica to close US operations this year. Cosmetics Business reports the UK personalised skincare brand will exit the US permanently before year-end, about five years after entering the market. (Cosmetics Business)

    Ulta Beauty to carry Midi Health supplements. Glossy reports Ulta is adding women's telehealth company Midi Health, bringing GLP-1 and cortisol supplements onto shelves as the retailer extends its wellness assortment. (Glossy)

    Interparfums extends Cavalli fragrance licence to 2046. Cosmetics Business reports Interparfums and Marquee Brands have extended the exclusive worldwide licence for Roberto Cavalli and Just Cavalli fragrances by 20 years. (Cosmetics Business)

    Also moving today:

    Nuxe appoints Christine Delfaut-Sara as its new CEO (Premium Beauty News)

    AFP.com (AFP.com, FinanzNachrichten.de)

    Unilever leans into AI for 'new era' of beauty innovation (Premium Beauty News)

    Tommy Hilfiger taps Camila Cabello for first prestige women’s fragrance launch in more than a decade (Cosmetics Business, WWD Beauty)

    Biotech hair brand Vegamour snapped up by KVD Beauty owner Belle Brands (Cosmetics Business)

    Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

    6 min

About Beauty in Five

From the publisher's feed

Beauty in Five is the daily five-minute brief on the beauty business: the five stories that matter, every weekday. Launches, M&A, retail and the shifts moving skincare, colour, fragrance and hair,…