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In this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in marketing. Stephanie also opens up about her personal experiences with postpartum anxiety and the impact it had on her career. The episode highlights key strategies for boosting posts, running full ad campaigns, and diversifying marketing efforts beyond Instagram. Tune in to learn how Stephanie's innovative approach to ads can help beauty businesses thrive.

Connect with Stephanie:

@stephaniemitchellmarketing on Instagram

Join Stephanie's program, The Ad Lab

Get the easy templates to boost your posts with Boosted Bliss

Check out the on-demand training, From Overlooked to Overbooked in One Month with Instagram Ads

What You'll Hear:

00:00 Introduction and Guest Welcome

01:33 Stephanie Mitchell's Background

02:47 Transition to Beauty Industry

04:00 Creating the Ad Lab Program

06:22 Challenges and Strategies in Beauty Marketing

25:25 Struggling with Mental Health and Business

27:39 Balancing Motherhood and Business

31:30 Boosting Posts vs. Ad Campaigns

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com