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In this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in marketing. Stephanie also opens up about her personal experiences with postpartum anxiety and the impact it had on her career. The episode highlights key strategies for boosting posts, running full ad campaigns, and diversifying marketing efforts beyond Instagram. Tune in to learn how Stephanie's innovative approach to ads can help beauty businesses thrive.

Connect with Stephanie:

@stephaniemitchellmarketing on Instagram

Join Stephanie's program, The Ad Lab

Get the easy templates to boost your posts with Boosted Bliss

Check out the on-demand training, From Overlooked to Overbooked in One Month with Instagram Ads

What You'll Hear:

00:00 Introduction and Guest Welcome

01:33 Stephanie Mitchell's Background

02:47 Transition to Beauty Industry

04:00 Creating the Ad Lab Program

06:22 Challenges and Strategies in Beauty Marketing

25:25 Struggling with Mental Health and Business

27:39 Balancing Motherhood and Business

31:30 Boosting Posts vs. Ad Campaigns

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this episode, I'm joined by my Daring Haus co-founder and partner, Mike Farneti, to candidly discuss the recent challenges we've faced while running our business - but trust us, there aren't your typical mistakes.

We're revealing the major whoopsies we've made, including poor communication, inconsistent marketing, unclear customer targeting, and neglecting our personal goals and business purpose. 

Despite these setbacks, we share valuable lessons on the importance of customer-centric strategies, clear messaging, and aligning personal and business objectives. 

Don't miss the upcoming changes to the podcast format, including Mike's addition as a regular co-host, and possibly a new podcast name. Tune in to learn from our journey and improve your own business approach.

What You'll Hear:

00:00 Introduction and Personal Update

00:32 Introducing Co-Founder Mike Farneti

01:34 Upcoming Changes to the Podcast

02:24 Seven Business Mistakes and Lessons

03:12 Communication Challenges as Co-Founders

08:09 Inconsistent Marketing and Messaging

15:17 The Importance of Clear Messaging

19:12 Understanding the Customer

22:37 Lessons from Corporate Career

23:33 Understanding Our Customer

24:42 Building a Business Asset

27:00 Finding Ideal Customers

32:09 The 3P Method

35:18 Emotional Positioning

42:02 Evolving with Purpose

43:00 Exciting Future Plans

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this episode of The Beauty of Influence, host Sasha welcomes somatic mind-body life coach and host of the podcast The Motherhood Mentor Rebecca (Becca) Dollard to discuss her unique approach to motherhood, entrepreneurship, and holistic well-being. Becca shares her journey to a mindset set on self-trust and embodiment, revealing the importance of somatic healing in transforming her life. The conversation delves into the challenges of motherhood, overcoming past traumas, and the critical role of somatic practices in reclaiming personal agency. With actionable insights and inspiring anecdotes, this episode is a must-listen for anyone looking to deepen their connection to themselves and improve their life holistically.

Listen to Becca’s Podcast, The Motherhood Mentor on all major podcast platforms.

Connect/Work with Becca:

Instagram: @themotherhoodmentor

Website: https://www.the-motherhood-mentor.com

What You’ll Hear: 

01:09 Becca's Journey into Coaching 

03:12 Understanding Somatic Healing 

10:49 Breaking Free from Comparison 

22:00 The Importance of Slowing Down 

30:20 The Value of Somatic Coaching 

38:44 Relational Dynamics in Coaching and Therapy 

48:56 The Importance of Permission and Self-Discovery 

56:03 Concluding Thoughts and Ways to Connect

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this very brief episode, I'm sharing a key strategy we use with clients at Daring Haus to help them align their business success to their life - quite simply, it's identifying their personal goals.

The truth is, you can do a million different things to "grow your business" - but if you're not growing it in a way that's in line with your personal goals, you're simply creating a job for yourself, not paving the way to time and financial freedom that's possible with entrepreneurship.

What You'll Hear Inside:

00:00 Welcome and Quick Introduction

00:15 Reflections on Time and Change

00:55 Navigating Fear in Business

02:00 Importance of Personal Goals

02:40 Balancing Business and Personal Life

05:18 Client Success Story: Not trading time freedom for more revenue

06:41 Final Thoughts and Encouragement

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this enlightening episode of 'The Beauty of Influence,' host Sasha welcomes Nicole Pearl, a veteran beauty journalist and founder of The Beauty Girl. Nicole shares her extensive journey from being a beauty editor at prestigious magazines to becoming an award-winning PR and media coach. The discussion delves into the intricacies of PR, building a personal brand, the importance of authentic storytelling, and leveraging AI responsibly in media pitches. Nicole also introduces her innovative Media Matchmaker tool designed to help brands identify the best media outlets for their pitches. This episode offers invaluable insights into creating impactful PR strategies and establishing strong media relationships.

Connect with Nicole:

Instagram: @NicolePearlBeautyGirl

Website (with the free tool, Media Matchmaker!): NicolePearl.com

What You’ll Hear:
00:00 Introduction
00:18 Meet Nicole Pearl: Beauty Journalist and PR Expert 
06:31 Building a Personal Brand 
16:44 Innovative PR Approaches and Storytelling 
22:18 The Power of Relationships in PR 
25:25 Pitching No-Nos and AI in PR 
28:10 Tailoring Your PR Strategy for Maximum Impact 
31:32 Embracing AI: The Media Matchmaker Tool 
36:42 Final Thoughts and Tips for Visibility

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this episode, Sasha discusses her personal experiences and observations about emotional positioning and brand archetypes. Sasha delves into the concept of emotional positioning, outlining three main archetypes: the underdog, the relatable bestie, and the aspirational icon, and how these impact brand growth and perception. She provides real-life examples of brands and her own business, Daring Haus, to illustrate the importance of aligning emotional positioning with brand strategy. Sasha also talks about the distinctions between branding and marketing and how brands can effectively resonate with their target audience. The episode aims to help you understand and apply these concepts to improve your own brand's influence and success.

What You'll Hear:

01:22 Introduction to Today's Topic

02:51 Principles of Influence and Brand Archetypes

04:16 Emotional Positioning and Brand Archetypes

07:20 The Three Brand Archetypes

12:14 Relatable Bestie vs. Aspirational Icon

16:56 Addressing Misalignment in Branding

25:52 Steps to Identify Your Brand's Emotional Positioning

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this episode, Sasha dives into essential website design tips and strategies for small business owners. Whether you're DIY-ing your website or working with a developer, this episode covers the critical elements that can enhance website performance, from understanding good website practices, SEO, to the buyer's journey. Sasha also shares surprising announcements including new project openings at Daring Haus and a potential sister company focused on website design for the beauty, health, and wellness industry. Detailed examples of client successes and practical DIY tips make this episode a must-listen for anyone looking to optimize their website into an evergreen sales machine.

What You'll Hear Inside:

03:07 Surprise Announcement
07:52 The Importance of a Well-Designed Website
09:40 Understanding Your Customer and Competitors
12:27 SEO and Copywriting Strategies
16:57 Client Success Stories
22:03 Understanding Website Analytics
22:13 Impressive Click-Through Rates
23:36 Shopify Conversion Rates
24:32 Best Tips for Optimizing Your Website
25:15 SEO Insights and Misconceptions
27:36 Using SEMrush for Keyword Research
32:05 Importance of Navigation and Footer
34:55 Above the Fold Content Strategy
37:35 Effective Website Flow
41:22 Final Thoughts and Offers

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this episode of 'The Beauty of Influence,' Sasha interviews Rachel Sommers Ash, CEO and founder of Intoxicated Cosmetics. Rachel shares her unique path from aspiring to work in advertising to creating the first venom-based skincare brand in the beauty industry, driven by a personal journey of loss and self-discovery. The discussion covers the innovative ingredients used in her products, the challenges of launching and growing a business, and the balance between entrepreneurship and motherhood. Listeners are treated to insights into Rachel's fearless approach to branding, her dedication to research, and her relentless drive to succeed.

Connect with Rachel: @intoxicatedcosmetics

You can shop Intoxicated Cosmetics on their website, intoxicatedcosmetics.com, or online at the following retailers: E Cosmetics, Beauty Bridge, and Nordstrom.

Use the code “DARINGHAUS” for 30% off of your next purchase at IntoxicatedCosmetics.com

What You’ll Hear:
01:26 Rachel's Background and Journey 
03:39 The Birth of Intoxicated Cosmetics 
13:22 The Science Behind the Products 
24:24 Entrepreneurial Fears and Vulnerability 
27:50 Launching the Brand: Early Challenges and Strategies 
31:24 Learning from Mistakes: Product Adjustments and Growth 
34:11 The Drive to Succeed: Personal Determination and Resilience 
39:46 Balancing Motherhood and Entrepreneurship 
50:46 Final Thoughts and Future Plans

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this episode, we're chatting about dealing with the grief of letting go parts of a business and navigating the 'void' between alignment and momentum. The episode features two new segments: 'Slavic Business School,' which offers direct and no-nonsense business advice, and 'Under the Influence,' exploring how unconscious decisions and brand identity shape consumer behavior.

What You'll Hear:

01:24 Choosing Great Over Good

01:58 Introducing New Segments

03:58 Scaling Sideways and Personal Updates

05:18 Navigating Business Changes

15:30 Slavic Business School: Your Positioning Probably Sucks

24:34 Under the Influence: People Buy WHO They Become

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this episode, Sasha interviews Majet Reyes, a longtime friend and inspiring entrepreneur, who shares her powerful journey from being a paramedic and trauma victim to becoming a successful trauma therapist and a founder of the Philadelphia division of Diva Girl. Majet opens up about her personal battles, the transformative power of motherhood, and the importance of self-care and healing. They also touch on the societal pressures on women to prove their worth through productivity and discuss the importance of slowing down and focusing on inner joy. She introduces the PALM technique for managing triggers and reactions, offering listeners practical advice on becoming mindful and empowered individuals. Majet’s story is a testament to resilience, growth, and the power of community.

Connect with Majet:
Instagram: @DivaGirlPhilly or @PhillyTraumaCounselor
Website: divagirltribe.com or resilientmindworks.com

What You’ll Hear
00:22 Majet's Journey: From Paramedic to Trauma Therapist 
05:54 Discovering Diva Girl and Entrepreneurship 
08:11 Balancing Productivity and Self-Worth 
10:45 Systemic Pressures and Societal Expectations 
14:25 Healing and Authenticity in Motherhood 
21:53 Practical Tips for Slowing Down and Self-Care 
27:13 Conclusion and Resources

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com