Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship

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In this episode, Sasha welcomes Alexandria Russell, a long-time friend and former client, whose journey from medical speech-language pathologist to business owner of Wynter Wellness Group is truly inspirational. Alex shares her 12-year experience in the field, focusing on underserved adult and senior communities, and discussing the challenges and burnout she faced while working in traditional healthcare sectors. Starting her own practice during the COVID-19 pandemic, she emphasizes the importance of understanding medical diagnoses, the impact of the political climate on healthcare, and her revolutionary role in advocating for better care and access. Alex highlights the critical role of word-of-mouth and community support in addressing systemic issues, alongside her personal experiences of caregiving for aging parents.

Connect with Alex:
- On Instagram: @alexandria.wynter and @thewynterwellnessgroup
- Website: thewynterwellnessgroup.com

Get her FREE resource: 5 Tips to Navigate the Healthcare System Like a Pro

What You'll Hear:

03:11 Starting a Business During COVID

05:49 Embracing Multi-Passionate Interests

13:01 Challenges and Changes in Healthcare

16:01 The Importance of DEI in Healthcare

18:36 Supporting Underserved Communities

23:49 Caregiving and Family Support

33:14 Final Thoughts and Contact Information

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send us a text

In this episode, I'm exploring the dilemma of choosing between what's good and what could be great, and expresses my burnout from trying to manage everything. I'm sharing - real time - how I'm moving from burnout to breakthrough and the even discussing the potential of discontinuing some things I truly love. And, I'm giving you a sneak peek into how I used ChatGPT as a reflection exercise to get clarity, FAST. This episode offers a raw and honest look into the complexities of professional and personal growth, and the importance of focusing and simplifying to achieve long-term success.

What You'll Hear: 

00:52 Navigating Good vs. Great

04:21 Business Ventures and Decisions

06:12 Future Plans and Podcast Evolution

06:56 Scaling Sideways: A New Podcast Idea

08:26 Balancing Multiple Projects

23:21 Simplifying and Focusing

Free Resources:

• The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Work 1:1 with Sasha: sashafedunchak.com
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

This week’s episode is raw, unfiltered, and deeply personal.

Sasha pulls back the curtain on a year that changed everything—starting with the unexpected loss of her husband’s job just two weeks after their daughter was born. What followed was a season of survival, overcommitting, and trying to hold it all together while building a business, being a mother, and learning what it really means to trust yourself.

In this honest solo episode, Sasha shares:

• The truth about postpartum, pressure, and why her maternity leave didn’t exist
• The reactive decisions that led to burnout and misalignment
• A collaboration that went very wrong—and the $10K lesson it left behind
• Why she’s saying no to branding, websites, and marketing projects moving forward
• The real reason she’s rebuilding her reputation and brand from the inside out
• What clarity feels like now—and the bold next chapter for Daring Haus

If you’re navigating a pivot, feeling stuck in fight-or-flight, or questioning your next move—this episode is a permission slip to slow down, shift direction, and remember that you’re allowed to evolve.

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Welcome back to The Beauty of Influence! Today, I'm joined by the incredible Kara Day, a fantastic hairstylist, salon owner, and mom whose business journey is nothing short of inspiring. We dive into her story of explosive growth, reaching six figures, opening a stunning salon outside Portland, Maine, and leading teams at Paris and New York Fashion Weeks—all within just a few years. Kara shares her experiences, insights, and unique approach to using social media to grow her business authentically. We also touch on the importance of personal transformation, setting boundaries, and finding work-life balance, especially as moms. Trust me, this episode is packed with valuable takeaways for anyone in the beauty or service industry. Enjoy and get inspired by Kara's journey!

Connect with Kara:
Instagram
TikTok

What You'll Hear:
01:48 Kara Day's Journey and Achievements
04:39 Social Media Strategies for Success
17:00 The Evolution of Branding and Marketing
22:18 The Impact of Positivity on Client Attraction
24:31 Empowerment Through Personal Transformation
25:21 Balancing Motherhood and Ambition
31:22 Marketing and Social Media Strategies
37:05 Consistency and Overcoming Fear

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the importance of owning your email list, and the power of consistent, relevant content.

I'll break down the three big mistakes: hard selling in every email, turning your emails into personal diaries, and being inconsistent. Tune in to learn how to plan campaigns, build intimacy, and create an unforgettable brand. Let's get into it!

00:00 Welcome to The Beauty of Influence

00:42 The Power of Email Marketing

03:58 Mistake #1: Hard Selling in Every Email

06:51 Mistake #2: Turning Emails into a Personal Diary

10:21 Mistake #3: Inconsistent Emailing

13:10 Wrapping Up and Final Thoughts

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, I dive into the struggles of balancing business and motherhood during a tumultuous sleep regression with my daughter. Despite exhaustion, I'm fired up about addressing the overwhelming online advice and pressure to grow businesses. A transformative ChatGPT prompt led me to a deep reflection on my own patterns and the intimidation I feel about fully owning my influence.

I critique the high cost and questionable value of business coaches, emphasizing that we can find empowerment and success within ourselves. Through personal anecdotes, I stress the importance of self-honesty, realistic goal-setting, and the dangers of comparing oneself to others who are far ahead in their journey. Tune in for some raw truths and reflections on navigating this rollercoaster of life and entrepreneurship.

What You'll Hear:

00:00 Introduction and Personal Update

01:22 The Power of ChatGPT

03:47 Owning Your Influence

05:15 The Business Coach Dilemma

09:34 Real Talk on Business Coaching

21:48 Investing in Yourself

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unforgettable.

The discussion dives deep into understanding brand identity versus brand reputation and introduces key concepts in positioning, like solving unique problems and standing out from competitors. Examples from Walmart, Target, Nike, and more illustrate successful brand positioning. The episode also outlines three steps to identify your unique position in the market: deeply understanding your customers, analyzing competitors to stand out, and defining a unique brand approach and story.

What You'll Hear:

00:24 The Shift from Branding to Positioning

02:57 The Importance of Unique Positioning

04:10 Common Mistakes in Branding

09:15 Understanding Your Customers Deeply

13:12 Analyzing Competition for Better Positioning

15:58 Crafting a Unique Brand Story

18:35 Evolving Your Brand Positioning

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Let's dismantle one of the most harmful phrases to women: Imposter Syndrome. In this episode, I get real and passionate about the importance of reframing the narrative we tell ourselves and eliminating self-doubt language from our vocabulary. 

Drawing inspiration from Martha Stewart's confidence, I'm sharing my POV on why constantly labeling oneself with imposter syndrome reinforces those feelings. Instead, I encourage you to search for self-validation, engage in positive self-talk, and find personal methods to build confidence. After you listen, my hope is you will be another step closer to believing in your inherent capabilities and dreams.

What You'll Hear:

01:01 Understanding Imposter Syndrome

01:34 Martha Stewart's Perspective

03:52 The Power of Language

07:04 Building Self-Belief

09:39 The Impact of Trauma Bonding

11:20 Final Thoughts and Encouragement

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mortar locations over the past 13 years.

She candidly discusses the trials and errors she faced, emphasizing her evolution, both personally and professionally. Shonna offers insights into money management for entrepreneurs, the importance of personal development, and her recent venture into mentoring and coaching. Her story is a testament to resilience, continuous growth, and the pursuit of a balanced life.

Connect with Shonna:

• On Instagram: @shonna.dexter
• Shonna's website
• Check out Recreating Rays
  
  

What You'll Hear:

01:51 Shonna's Journey: From Side Gig to Business Owner

07:23 The Turning Point: Mental Breakdown to Sobriety

12:32 Financial Lessons and Business Growth

21:49 Embracing the Uncomfortable in Business

26:37 Reevaluating Life and Business Post-COVID

29:03 Balancing Personal and Professional Growth

37:35 The Role of Personal Development in Business

40:59 Mentoring and Coaching for Business Growth

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, we dive into an astonishing client success story from Daring Haus centered on email marketing. Discover the step-by-step strategy that turned a simple Valentine's Day promotion into nearly $19,000 in sales in 5 days, leveraging an email list of just 6,000.

Learn why personalized, story-driven emails outperform traditional promotional blasts and how authentic social proof can dramatically boost conversions. This episode offers actionable insights into creating compelling emails that look stunning and build trust, making email marketing a cost-effective powerhouse compared to paid ads. Stay tuned for further masterclass content on avoiding common email marketing mistakes.

What You’ll Hear: 
00:35 Client Success Story: Transforming Email Marketing 
02:07 The Million Dollar Email Strategy 
03:40 Results and Impact of the Email Campaign 
07:05 The Winning Formula for Email Marketing 
10:04 The Power of Social Proof 
17:28 Understanding Different Customer Learning Styles 
19:01 Conclusion and Next Steps

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com