Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship

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In this episode of Daring Made, Sasha shares her journey and evolving business ventures on a reflective drive home from Philadelphia. She opens up about the challenges and transformations within her company, Daring Haus, and her new venture, Powerhaus Media.

Sasha discusses the importance of serving her community, balancing multiple business roles, and staying true to her vision despite personal and professional hurdles. She emphasizes the value of collaboration, following intuition, and being adaptable in one's entrepreneurial journey. Stay tuned for an upcoming big announcement in part two!

Checkout Daring Haus on Instagram: https://www.instagram.com/daringhaus/
Follow Powerhaus Media: https://www.instagram.com/powerhaus.media/

What You'll Hear:
00:00 Personal Reflections 
01:57 Client Shoots and Business Evolution 
06:40 Daring Haus: Vision and Services 
20:35 PowerhausMedia: A New Venture 
39:36 Conclusion and Teaser for Part Two

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Welcome back to Daring Made! In this Fierce 5 episode, I’m getting into the essential yet often overlooked topic of goal setting. Feeling stuck or like you're on a never-ending hamster wheel? I’m sharing insights on how to break free by defining and working backwards from your personal and business goals.

With relatable examples, including advice given to a makeup artist wanting to transition to training, this episode provides actionable steps to help you become the leader of your vision. It's time to stop the busy work and focus on your North Star. Think bigger and take the leap! Challenge yourself to write down your goals and create a strategic plan to achieve them. Your dreams are worth it, and I've got your back.

What you'll hear on the episode:
00:38 Identifying the Problem: Feeling Stuck 
01:06 The Importance of Goal Setting 
01:47 Defining Your Vision 
03:00 Real-Life Example: Makeup Artist's Journey 
04:24 Building Your Personal Brand 
05:45 Executing Your Plan 
07:13 Your Challenge, Should You Choose to Accept It

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

I'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and effective pricing strategies.

Learn how to navigate the complexities of cash flow, overcome predatory financial practices, and align new hires with your company's core values.

We also dig into the nitty gritty of customer retention, growth strategies, and leveraging data-driven decisions to ensure sustainable profit. Plus, get inspired by the holistic Daring 360 approach, designed to turn business owners into confident entrepreneurs.

Book a FREE Performance/Financials Consult with Mike: CLICK HERE

00:04 Introducing the Special Guest: Mike Farneti

02:34 Case Study: Client Background and Initial Challenges

04:24 Financial Red Flags and Initial Consultation Insights

06:31 Commission-Based Pay Structure: Pros and Cons

10:48 Cash Flow Issues and Predatory Loans

14:08 Pricing Strategies and Market Research

18:28 The Pitfalls of Discounting

18:52 Market Research and Pricing Strategy

19:50 Finding the Sweet Spot in Pricing

21:21 Customer Retention Challenges

22:51 Implementing Loyalty Programs

25:47 Measuring Success and Future Plans

26:50 Daring 360 Program and Client Success

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Kick off the first 'Fierce 5' session with Sasha Fadunchak at Daring Made! In this intense and empowering coaching segment, Sasha narrates her transition from cardio queen to strength-training enthusiast and how that metamorphosis can revolutionize your business mindset.

Tired of burning energy on unproductive tasks? Shift your focus to long-term goals and build both literal and metaphorical muscle. Sasha packs in actionable advice on branding, marketing, and setting ambitious goals beyond mere survival.

Get ready to challenge yourself, engage on social media, and share your thoughts as you embrace your fierceness and daring nature in every facet of life!

00:00 Introduction to Fierce Five
02:27 Cardio in Business: A Metaphor
04:53 Breaking the Cardio Cycle
05:29 Mindset Shift for Long-Term Success
06:36 Defining Your True Goals
07:21 Building Strength in Business and Life
09:32 Embracing Your Fierceness

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode of the Daring Made show, we're joined by the unstoppable Emy Dyer, a multi-passionate entrepreneur, graphic and web designer, and owner of Emy Ave Boutique.

Emy takes us through her inspiring journey from feeling unfulfilled in the corporate world to thriving as a boutique owner and branding expert. Despite the demanding roles of wife and mom, she's mastered balancing business with creativity. Emy shares her transition from Etsy success to managing multiple ventures, offering valuable insights into her bold design style and authentic branding approach. Packed with entrepreneurial wisdom, this episode explores key topics like fashion's impact on identity, navigating client expectations, and the power of supportive communities.

Tune in to hear how Emy turned burnout into breakthrough and empowers women, especially moms and immigrants, through her high-quality, comfortable clothing line and innovative business strategies. Don't miss out on this empowering story of passion, perseverance, and practical advice for ambitious creatives.

Connect with Emy:

Emy’s Instagram: https://www.instagram.com/itsemydyer/

Shop Emy Ave: https://emyave.com/

Check out Emy’s site: https://emydyer.com/

00:29 Introducing Emy Dyer: A Multi-Passionate Mogul 
02:14 Emy's Journey: From Corporate to Creative 
04:56 Building a Unique Brand Identity 
07:06 Balancing Creativity and Business 
12:39 The Evolution of Emy Ave Boutique 
17:04 Navigating the Fashion and Merch World 
29:35 The Role of Intuition and Experience 
31:34 The Birth of Dyer Ink 
35:05 The Impact of Professional Guidance 
45:29 Launching Merch 101

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Join our host as she returns from a summer filled with parenting adventures to bring you an exciting new focus on marketing, mindset, and motherhood. Dive deep into the world of influence with insights inspired by Robert Cialdini's work and learn about the principle of reciprocity—how small acts of giving can build trust and drive engagement. Whether through social media, email marketing, or real-life interactions, get actionable tips to make your brand magnetic. Plus, don't miss out on the new seven-day challenge designed to transform your business.

Get it FREE: Become THE Magnetic Brand That Everyone Wants: https://sashafedunchak.myflodesk.com/magnetic

00:00 Welcome Back! Life Updates and Podcast Changes 
01:43 The Power of Influence in Marketing 
03:56 Exciting New Resources and Freebies 
05:27 The Seven-Day Challenge: Become a Magnetic Brand 
10:27 Understanding Reciprocity: The First Principle of Influence 
13:11 The Power of Giving Valuable Gifts 
13:47 Examples of Free Expert Insights 
15:57 Instagram Strategies for Reciprocity 
17:41 Email Marketing and Reciprocity 
21:28 In Real Life Reciprocity Tactics

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this highly requested episode of the Dairy Made Podcast, we're diving into the world of email marketing, specifically tailored for the beauty, health, and wellness space. Your host shares personal experiences and effective strategies like building strong client relationships, engaging your audience, and boosting your business growth. 

Learn how to create irresistible lead magnets, craft compelling welcome sequences, and maintain a consistent email schedule that will keep your clients coming back for more. Discover the secrets to transforming your email list into a powerful business tool and get tips on what content to share in your weekly emails. Let's get those emails flowing and your business growing!

What You’ll Hear:

00:33 The Power of Email Marketing

00:45 Real-Life Examples of Email Marketing Success

03:47 Why Email Marketing is Essential

05:34 Building Your Email List

07:20 Creating an Effective Welcome Sequence

13:01 Maintaining a Regular Email Schedule

14:21 Content Ideas for Weekly Emails

Get 50% off FloDesk for your first year: https://flodesk.com/c/DARING

Need help setting up email marketing for your business? Check out our Business Growth & Marketing agency: https://www.daringhaus.com

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode of Daring Made, we’re thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and discusses the importance of trademarking and intellectual property protection for entrepreneurs. She provides valuable insights on the steps to take when building and protecting a brand, including the pitfalls of using document preparation companies like LegalZoom versus working with a specialized IP attorney. Chandler also emphasizes the importance of treating legal protection as a crucial part of building long-term wealth and legacy. This episode is packed with actionable advice and real-life examples, making it essential listening for any business owner looking to safeguard their brand.

Connect with Chandler:
Instagram: @lawyerchandlerj
Threads: @lawyerchandlerj
LinkedIn: Chandler
https://yourlethallegal.com/

Get her FREE Lethal Guide To Legal Success, 70+ page e-book here.

What’ You’ll Hear: 
01:44 Chandler J's Background and Career Beginnings 
03:46 The Evolution from Chandler J Law to Lethal Legal 
05:46 Importance of Trademarking for Business Owners 
08:34 Trademarking Process and Challenges 
13:40 Real-Life Trademarking Success Stories 
22:04 Proactive vs. Reactive Trademarking 
24:18 The Importance of Brand Equity 
24:43 Navigating Trademarks and Prioritizing Assets 
30:38 The Pitfalls of DIY Trademarking 
37:06 Building a Unique Legal Brand

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, join us for an inspiring conversation with Dezirae Sepesi, a beauty entrepreneur and founder of Dezirable Tanz in Knoxville, Tennessee. Dezirae shares her powerful journey of transforming a simple side hustle into a thriving six-figure spray tanning business. She discusses her humble beginnings, the challenges she faced with money management, and how she grew her brand organically on social media. Learn about her effective marketing strategies, the importance of setting boundaries, and the empowering experience of training others in the spray tanning industry. Dezirae’s candid reflections and practical advice are sure to inspire anyone looking to take their business to the next level.

What you'll hear:

00:00 Welcome and Introduction

00:18 Meet Dezirae Sepsi: Beauty Entrepreneur

00:49 Dezirae's Journey: From Humble Beginnings to Success

02:07 Challenges and Realities of Entrepreneurship

05:17 The Start of Dezirable Tanz

09:28 Building a Brand and Setting Boundaries

13:36 Social Media Strategy and Personal Growth

17:02 Future Plans and Seeking Balance

23:41 Advice for Aspiring Entrepreneurs

29:19 Training and Empowering Others

Connect with Dezirae:
@dezi.sepesi
@dezirabletanz

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this jam-packed episode, we're diving into a mini masterclass on the crucial differences between branding, marketing, and sales for your small business. Discover why simply posting on Instagram isn't enough, and learn how each element plays its own unique role in your business growth.

We'll explore real-life examples from my first business, Vacay Beauty, and client experiences, sharing actionable strategies to help you thrive. Grab your notebook, and get ready to take some empowering notes on turning a strong brand identity into effective marketing and successful sales.

What you’ll hear:
02:08 Understanding Branding 
06:18 Diving into Marketing 
15:55 Mastering Sales Strategies 
23:18 Recap and Final Thoughts

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com