Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship

Send a text

Welcome back to The Beauty of Influence! In the debut episode of Season 3, we're diving into intuitive marketing and influence psychology. We'll uncover the secrets to making your marketing effortless and compelling. From understanding subconscious decision-making to the principles of influence—like reciprocity, social proof, authority, and more—you'll learn how to create authentic and irresistible marketing.

Plus, get insights into the podcast's name change and new direction, focusing on the beauty, health, and wellness industries. Don't miss the free intuitive marketing blueprint guide in the show notes!

What You’ll Hear:
00:03 The Story Behind the Name Change
00:58 Introduction to Intuitive Marketing
04:13 The Power of Influence Psychology
05:39 Enhancing Your Podcast Experience
07:30 Season Three: What to Expect
08:44 Deep Dive into Intuitive Marketing
10:32 The Seven Principles of Influence
17:51 Applying Intuitive Marketing in Your Business
25:11 Conclusion and Free Guide

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, I’m welcoming Kaili Meyer, an exceptional copywriter and founder of Reveal Studio Co. Kaili shares her journey of becoming a versatile business owner, highlighting her shift from journalism to creating digital products. The conversation dives into Kaili’s top strategies for meeting customer needs, the impactful use of AI, and the importance of always staying curious. Perfect for those thinking of pivoting their business or enhancing their personal brand, this episode is packed with actionable insights and inspiration.

Connect with Kaili:
Follow on Instagram: https://www.instagram.com/revealstudio.co/
Check out her website: https://revealstudioco.com

What You’ll Hear: 
01:38 Kaili's Journey to Copywriting 
03:20 The Evolution of Reveal Studio Co. 
05:31 The Importance of Curiosity in Business 
14:37 Embracing Change and Innovation 
25:19 Adapting to Market Needs 
27:12 Exploring Sales Psychology and Content Needs 
28:23 Launching the AI Copy Buddy 
33:32 The Importance of Personal Branding 
41:55 Innovative Product Development

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, I'm diving into the future of marketing as 2025 approaches. Prepare for major changes in small business strategies, especially the increasing importance of trust—81% of consumers distrust social media content, preferring businesses over celebrities.

Learn how transparency, authenticity, and genuine customer connections will shape your strategy. We'll also explore branding beyond logos, the rise of real user content (RUC), the resurgence of email marketing focused on connection and value, and the priority of authenticity over perfection. Get ready to crush it in 2025 with actionable insights and practical tips!

What You'll Hear:
00:00 Welcome and Future Predictions

00:55 The Importance of Trust in Marketing

05:35 Branding Beyond Logos and Colors

10:36 Real User Content Over Influencers

12:39 The Resurgence of Email Marketing

17:48 Authenticity Over Perfection

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In today's episode, I dive into my new business venture centered around my personal brand. Over the past month, I've been developing a new approach that I'm excited to finally share. The journey began back in 2017 when I first encountered the idea of coaching and has evolved into creating programs based on the Energy Leadership Assessment.

For ambitious women founders, I've crafted the 'Energy Leadership Intensive' and 'Ambition Amplified' programs to help transform their approach and take decisive actions towards their goals. This episode is all about empowerment, energy, and setting the stage for success in 2025 and beyond.

Check out my NEW website: sashafedunchak.com

What You'll Hear Inside:

00:35 Announcing a New Business Venture

01:18 The Birth of a Personal Brand

02:16 Journey into Coaching

05:28 Energy Leadership Explained

13:33 The Power of Energy Leadership Assessment

19:42 Introducing New Offers

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

This episode features the incredibly creative Sammy Hearn, a top-notch photographer and owner of Social Sphere. Sammy dives deep into her journey from a journalist to a leading creative out of Nashville. Sasha and Sammy explore topics including mindset, managing energy, tapping into feminine flow, and escaping the hustle culture. Sammy shares powerful practices on gratitude, visualization, and manifesting a life you love, while emphasizing the need for women to prioritize their own pleasure and self-care. This episode is all about empowering yourself to design a life full of joy and success.

Connect with Sammy:

samanthahearn.com

instagram.com/sammyhearn

instagram.com/socialspheregroup

What You’ll Hear Inside:

00:06 Introducing Sammy Hearn: Creative Powerhouse

03:01 Sammy's Journey: From Journalism to Creativity

07:49 Manifesting Success: Mindset and Energy Practices

11:43 Daily Habits for a Positive Mindset

17:22 The Power of Consistency in Business and Life

21:19 Self-Care and Entrepreneurship

26:15 The Power of Writing and Boundaries

34:33 Female Empowerment and Pleasure

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Welcome to a quick Fierce 5 episode where I'm sharing a timely, heartfelt message of giving yourself grace. I'm candidly chatting about my personal journey of navigating a challenging year, the pressures of balancing business and family, and the importance of self-care. Tune in if you, too, are needing some relief from pressures, and are wanting to slow down, find relaxation, clarity, and self-compassion amid the year's end hustle.

Remember, you're exactly where you need to be, and growth awaits in the new year.

What You'll Hear:

00:24 Navigating the Holiday Hustle

00:50 Personal Reflections and Challenges

01:37 Giving Yourself Grace

04:12 Looking Forward to the New Year

05:41 Final Thoughts and Encouragement

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, we're thrilled to welcome Morgan Rackley, the multi-talented  Celebrity Esthetician and founder of Morgan Rackley Skin Care. With over 15 years in the beauty industry, Morgan has collaborated with renowned brands and been featured in top publications like Harper's Bazaar and Elle Magazine. Our conversation dives into Morgan's journey, from starting in her mom's hair salon to becoming a successful skincare expert with a packed clientele. She shares valuable insights about the importance of customer service, asking for opportunities, and setting up your business around your desired lifestyle. This episode is packed with inspiration for beautypreneurs looking to build their business authentically and successfully.

Connect with Morgan:
Find her on Instagram - @morganrackleyskincare
Check out her website - morganrackley.com

What You’ll Hear:

00:24 Meet Morgan Rackley: A Beauty Industry Pioneer

01:42 Morgan's Journey: From Shampoo Girl to Lash Entrepreneur

09:27 The ADHD Factor: Managing Multiple Passions

18:38 The Power of a Strong 'Why' in Business

20:07 Embracing Change and Overcoming Judgment

25:11 Building a Successful Skincare Business

25:46 The Power of Asking and Ambassadorships

29:00 Customer Service and Client Retention

31:22 Balancing Business and Lifestyle

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, I’m getting real about the importance of creating a customer experience that aligns with your brand promises. Using an engaging analogy about a million-dollar watch, I share how the setting and presentation of your product can drastically alter customer perception.

Regardless of your business type, your website serves as your digital storefront and should reflect the value and experience you want to provide.

Don’t miss my insights on enhancing your digital presence to build trust and improve customer engagement. Tune in to get actionable tips on transforming your website into a key player in your business success.

What You’ll Hear:

00:21 The Luxury Experience Analogy

04:26 Applying the Analogy to Your Business

05:04 The Importance of a Digital Storefront

07:52 Real-World Example: Luxury Hair Salon

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode of Daring Made, I’m excited to delve into planning a 2025 marketing calendar in just 20 minutes. The episode was inspired by my upcoming presentation for The Carolina Collective's 2025 Annual Planning Workshop.

Be sure to have a notebook handy as you’ll be guided through selecting an anchor channel, setting quarterly goals, and creating a simple content ecosystem. The episode wraps up with tips for building monthly habits to stay consistent. 

Tune in for practical, actionable advice on achieving marketing success with clarity, consistency, and commitment.

What You’ll Hear Inside: 
00:26 Overview of the Marketing Calendar Workshop 
02:44 Choosing Your Anchor Channel 
05:02 Planning Quarterly Marketing Goals 
07:45 Creating a Simple Content Ecosystem 
09:26 Committing to the Calendar 
12:08 Building Monthly Habits for Consistency 
14:40 Final Thoughts and Encouragement

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode of the Daring Made show, host Sasha invites Mikaela MacLean, the auric esthetician, to unpack her unique journey and expertise. Mikaela shares how she's transitioned from physical beauty treatments to focusing on the energetic realm, combining practices like human design, astrology, meditation, and more. Her journey from aspiring doctor to ballet dancer, and eventually finding her calling in aesthetics and human design, offers rich insights.

Together, they discuss the profound impact of understanding one's human design, including Mikaela's creation, the Energetic DNA, and how it helps people align with their true selves. They dive into the importance of self-love, acceptance, and how knowing your design can transform personal and professional life, especially in the beauty, health, and wellness industries.

Learn more about Mikaela and the Energetic DNA:
Follow her on Instagram: https://www.instagram.com/mikaelamaclean/
Check out her website: https://www.mikaelamaclean.com 
Use the code SASHA25 for $25 off your own Energetic DNA profile by Mikaela

What You'll Hear: 
01:21 Mikaela's Early Aspirations and Ballet Journey 
03:23 Transition to Aesthetics and Spirituality 
05:26 Integrating Human Design into Practice 
14:24 Empowerment Through Human Design 
27:05 Understanding Your Unique Design 
28:45 The Journey to Energetic DNA 
32:59 The Power of Human Design in Business 
38:18 Embracing Your True Self 
40:23 The Impact of Energetic DNA

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com