Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship

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In this episode of Daring Made, Sasha sits down with Jenna Leigh Kapitan, owner and esthetician of Beyond the Binary by Jenna Leigh Skin, and host of The Emo Entrepreneur podcast.

Jenna shares her inspiring journey of establishing her business, which serves the queer community with full body waxing, skin treatments, and scar revision. Listen as Jenna discusses her early struggles, the impact of her unique branding, the importance of authenticity, and her dedication to creating an inclusive and supportive environment.

Jenna also touches on her personal development, resilience, and plans for future growth, including community involvement and educational initiatives.

Connect with Jenna:

www.jennaleighskin.com

Instagram: @jennaleighskin

The Emo Entrepreneur Podcast

Instagram: @theemoentrepreneur

Listen to The Emo Entrepreneur on Spotify: https://spotify.app.link/xq8Wl2h0MJb?fbclid=PAZXh0bgNhZW0CMTEAAaaVZ3-3w02YqUV1oMmIKzC1l8FfuwyN_TucN5bb_Jve8mQuGx8Gnf7w-Cg_aem_AVVhBBSAR5ydxMZOuup1mjdMC3J1I34IyaUUo1psDGEeTzwXyesvUezklda__eTTQrRNMmPHJsJLJU2s6Z85RGbf&_p=c71429c69c1c65f2e0038ff9ed

What You’ll Hear 
01:03 Jenna's Early Business Journey 
10:03 Building a Unique Brand and Community 
20:26 Visual Branding Transformation 
29:43 Creating a Safe Space for Clients 
32:36 Entrepreneurship Challenges and Wins 
38:06 Future Plans and Aspirations 
44:17 Final Thoughts and Contact Information

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this quick and heartfelt episode of Daring Made, Sasha shares profound insights from a recent call with a successful beauty industry client. She dives into the importance of defining your niche and crafting a clear vision, while also emphasizing the need to balance strategy with action. Tune in for empowering advice that can help you break free from the cycle of overthinking and take decisive steps toward your goals.

What you’ll hear: 
00:18 Client Story: Expanding a New Idea 
01:15 Lesson 1: The Riches are in the Niches 
03:46 Lesson 2: No Perfect Marketing Plan 
07:37 Conclusion and Final Thoughts

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode of Daring Made, Sasha brings on Caitlin Christensen of Creative SEO Coach, a trusted SEO expert, to discuss the intricacies of Search Engine Optimization (SEO).

Caitlin shares her journey of transitioning from graphic design to becoming an SEO specialist, particularly for the Showit platform, and how she identified gaps in the market.

The conversation delves into the importance of SEO, common misconceptions, and practical advice to help businesses use SEO effectively. Caitlin highlights the significance of backlinks, technical SEO, and ongoing content updates.

The episode also introduces Caitlin’s Blogging 101 course and the 7-Day SEO Intensive service, designed to set up businesses for long-term SEO success.

Connect with Caitlin:

Instagram: @creative_seo_coach

Website: https://creativeseocoach.com/

Get $50 off Caitlin’s SEO course with the code “Blogging50”: https://creativeseocoach.com/blogging-101

Let's create your website: https://daringhaus.com

What You’ll Hear: 
01:02 Caitlin's Journey into SEO 
07:42 Understanding SEO Basics 
18:26 SEO Strategies and Best Practices 
28:59 The Role of Backlinks in SEO 
37:04 SEO as a Long-Term Investment 
41:05 The Value of Blogging for SEO 
52:01 The 7-Day SEO Intensive 

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In the first mini masterclass of season two, host Sasha introduces the 'HAM and Cheese' method to manage business seasonality and stabilize revenue.

Sasha explains how to predict and plan for varying business months by understanding fixed and variable costs. Through this metaphor, she advises entrepreneurs to push hard during 'HAM' months while allowing for flexibility during 'Swiss cheese' months with natural gaps.

This approach helps entrepreneurs align their revenue goals with personal well-being, avoiding burnout, and creating a well-oiled business machine.

Sasha also highlights the importance of working with financial experts like Daring Haus CFO Mike Farneti to model and predict finances effectively.

What You’ll Hear: 
00:27 What is the Ham and Cheese Method 
02:44 Applying Ham and Cheese to Business Planning 
10:46 Predicting Revenue, Enjoying More Rest 
16:54 The Power of Your Money Mindset

Book a FREE 30-min consultation with Daring Haus CFO Mike Farneti:

https://daringhaus.hbportal.co/schedule/66439bbbf4a90a00256ec89c

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

This episode of Daring Made features Mike Farneti, CFO and head of business performance at Daring Haus, who returns to discuss with Sasha the lessons learned from the initial relaunch of their business.

Mike brings a wealth of experience from both the corporate finance world and as a small business owner. The conversation delves into the challenges and insights gained from trying to balance business growth with personal life, especially with young children and evolving personal goals.

Sasha and Mike candidly share the mistakes made during Daring Haus's initial launch, emphasizing the importance of being true to one's vision and ensuring that the business supports personal goals rather than becoming a burden. The relaunch focuses on simplifying their message to help entrepreneurs make their business work harder so they don't have to, aligning Daring Haus closer to the needs of its target clients.

This episode also explores the synergy of combining creative and financial expertise to support small business owners in meaningful ways.

What You’ll Hear: 
00:58 The Journey of Daring Haus: From Mistakes to Lessons Learned 
02:10 Relaunching Daring Haus: A New Direction and Vision 
03:12 Real Talk: The Challenges and Triumphs of Entrepreneurship 
07:28 Rebranding and Refocusing: The Evolution of Daring Haus 
11:40 Embracing Authenticity: Aligning Business with Personal Goals 
26:42 Looking Ahead: Future Plans and Masterclass Announcement

Check out our new branding and website: www.daringhaus.com
Sign up for the FREE Masterclass - 5 Ways to Boost Profit by 50% in 90 Days: https://sashafedunchak.myflodesk.com/udl7w7sklw

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

This episode introduces the second season of the Daring Made podcast, hosted by Sasha Fedunchak.

Sasha expresses excitement for the upcoming 30 episodes, emphasizing a focus on conversations with female founders and industry leaders in beauty, health, and wellness. The season aims to inspire listeners through stories of business success and personal growth.

Sasha also shares personal updates, including the birth of her second child and how this experience has shifted her perspective on work and life balance. She discusses the rebranding of her social media and the podcast's aim to provide free value and support to entrepreneurs in the beauty, health, and wellness industries.

Sasha encourages listeners to share the podcast, leave reviews, and reach out for advice, underlining her mission to support small business owners in making a positive impact.

What You’ll Hear:
00:27 A Personal Update and Gratitude
01:56 What to Expect in Season Two
05:21 Behind the Scenes and Personal Reflections
10:39 The Power of Community and Connection
12:29 Closing Thoughts and Gratitude

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Sasha gets personal on the last episode of season 1 of Daring Made while on a walk shortly before her due date.

She explores her past experiences, including running a spray tan business, and her battle against limiting beliefs imposed by others regarding career decisions. Sasha encourages you to ask yourself,  "Are my limiting beliefs really mine? How are they holding me back, even from the best-intentioned people in my circle?"

She emphasizes the importance of embracing personal passions, such as her passion for the beauty industry, despite previously received discouragement. This realization leads her to plan a focused approach on the industries of beauty, health and wellness through both Daring Made, Daring Haus and her personal brand in the coming months.

Sasha candidly shares stories of past haters and the importance of trusting oneself, enveloping the discussion with the theme of personal evolution, identity, and the pivotal role of intuition in business and personal growth.

What You’ll Hear Inside: 
01:26 Exploring Limiting Beliefs and Personal Growth 
02:12 A Deep Dive into Beauty, Health, and Wellness 
05:41 Overcoming External Opinions and Embracing Passion 1
0:53 The Journey of Self-Discovery and Entrepreneurship 
11:48 Embracing the Future with Confidence 
12:46 Concluding Thoughts and Encouragement

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses.

She addresses common misconceptions and emphasizes the need for businesses to focus on a few specific marketing activities to avoid feeling overwhelmed.

Kalee also gives advice on how small business owners can successfully market their businesses in 2024. The conversation reveals that effective marketing requires understanding one’s audience, leveraging ethical strategies, committing to long-term efforts, and focusing on brand awareness and customer journey more than immediate sales.

Connect with Kalee:
https://sondersocial.co
@SonderSocialAgency on Instagram

What You’ll Hear:
 01:01 Understanding the Role of a Marketing Strategist 
02:40 The Importance of Comprehensive Marketing Strategy 
03:51 The Misconceptions and Realities of Online Marketing 
04:22 Effective Marketing Strategies for Small Businesses 
10:22 The Importance of Budget in Marketing 
28:40 The Evolution of Sonder Social 
35:49 Final Thoughts and Advice for Small Business Owners

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Join the host on a walk, sharing insights on preparing for a newborn, navigating business, and the balance of feminine and masculine energies in entrepreneurship.

Sasha delves into discussions she's had with fellow women in business about the importance of slowing down to eventually speed up, sharing insights on balancing feminine and masculine energies in both life and business.

Sasha get real and raw about her current business ventures, including Daring Made, the Profitable Engagement Masterclass, and Daring House, and her contemplations on how to structure her business post-baby. Sasha gets candid on the pressures of entrepreneurship, the struggle to maintain passions outside of business, and the need to listen to oneself more.

The episode is a candid exploration of navigating business and personal growth amidst significant life changes, making it a reflective and motivational listen for fellow entrepreneurs and especially women in business.

What You'll Hear:

00:33 Preparing for a Newborn and Balancing Business 
01:44 The Importance of Slowing Down in Business 
02:26 Exploring Feminine and Masculine Energies in Business 
04:56 The Struggle of Balancing Business and Personal Life 
06:27 Reevaluating Business Structure and Roles 
09:04 Redefining Business Success and Freedom 
09:51 The Future of Daring Made and Personal Reflections

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, Sasha shares a comprehensive review of the investments made in the previous year that significantly impacted her business.

Highlighted are some of the best investments, including legal templates, SEO overhaul services, and the paid version of ChatGPT, which have all contributed to accelerating business operations and safeguarding the business legally.

Check out some of the female founded businesses Sasha recommends:

• Lethal Legal Contracts Bundle
• SEO Services
• Brand Photography

Sasha also praises the benefits of sticking with reliable programs like HoneyBook, Notion, Planoly, Flodesk, and ShowIt, emphasizing the importance of consistency in tools to facilitate swift business processes. Snag all of these tools at a discount here: www.daringmade.com/free

On the flip side, Sasha discusses the lessons learned from not-so-great investments, including hiring mismatches, spending on an email marketing program that offered little new value, and paying for business advice that did not align with her needs or values.

The episode is a candid reflection on the importance of trusting oneself, understanding one's business needs, and being discerning about where to invest time and money for the greatest impact on business growth.

What You’ll Hear: 
00:43 Best Business Investments of 2023
00:58 The Power of Legal Templates
02:59 The Impact of SEO on Business
04:11 Leveraging ChatGPT for Business
07:21 The Importance of Professional Photoshoots
09:13 The Role of Business Tools and Programs
13:43 Worst Business Investments of 2023
13:54 The Cost of Hiring the Wrong Team Members
16:22 The Pitfalls of Overpriced Programs
21:54 The Importance of Trusting Yourself

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com