Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship

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In this episode of Daring Made, Sasha reflects on an unexpectedly popular post about personal vulnerabilities and fears. Sharing relatable experiences, from the pressure to slow down due to motherhood to feeling like a failure despite success, struck an unexpected chord with the her followers.

Check out the post here.

Sasha delves into the lessons learned from the post, emphasizing the importance of showing up as a human in business and connecting with people on a deeper level.

Drawing on coaching and personal development insights, the episode explores moving forward despite insecurities, embracing imperfections, and the difference between therapy and coaching. Ultimately, it highlights the significance of being authentic and how sharing personal challenges can foster connection and make the storyteller and the audience the heroes of the narrative.

What You'll Hear:

01:13 The Unexpected Impact of Sharing Personal Experiences 
05:27 The Power of Vulnerability and Authenticity 
07:40 The Journey of Self-Healing and Acceptance 
11:11 The Role of Human Connection in Marketing 
13:36 The Balance Between Personal and Professional in Content Creation 
17:09 Conclusion and Looking Forward to the Next Season

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode of Daring Made, Sasha shares actionable advice on engaging profitably on Instagram in the Stories. Sasha emphasizes the importance of community over content and introduces the concept of 'profitable engagement,' a strategy to algorithm-proof business growth online.

Rather than creating more content, the emphasis is placed on outbound engagement, particularly through Instagram Stories, to build connections and community. Tips on how to effectively engage with potential customers and partners' stories are shared, advocating for authentic interactions rather than sales-oriented messages. The episode illustrates the success of this approach with a personal anecdote about how it led to a significant client acquisition.

Start Profitable Engagement on your own Instagram account and connect with dream customers within DAYS with an algorithm-proof approach to growing your business:

www.daringmade.com/profitable-engagement

00:22 Understanding Profitable Engagement
04:15 The Power of Instagram Stories
05:37 Building Connections through Stories
08:19 The Impact of Genuine Engagement
11:04 The Power of Community and Networking
12:57 Engaging with Stories: Practical Tips

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, Sasha talks about how to create content that converts on Instagram using the FREE resource provided by Daring Made, The Profitable Post Playbook.

Get it now here: https://daring-made.myflodesk.com/profitablepost

Despite high views or followers on content, people find themselves stuck on the content creation hamster wheel and struggle to translate their work into actual sales or bookings. The Playbook addresses this issue by teaching users how to create content strategies around their customer. It contains a guide, walkthrough questions, a notion template and mini training video, alongside 60 Canva templates. The notion planner and mini training video helps to organize specific content pillars and the Canva templates guide business owners on several Instagram strategies.

Through authentic examples of her own businesses, Sasha illustrates that the secret behind successful ventures isn't just selling a product or service, but creating a connection and relevance to the customer's needs. Sasha also emphasizes the need for businesses to align their marketing strategies with customer-centric approaches, encouraging their audiences to become part of a movement that resonates with their personal ambitions.

What you’ll hear: 
01:38 The Importance of Speaking Directly to Your Customer 
02:23 Inside the Profitable Post Playbook: A Comprehensive Guide 
02:52 The Power of a Customer-Centric Content Strategy 
05:31 The Common Mistakes Business Owners Make on Instagram 
07:32 My Personal Journey to Success: Leveraging Social Media 
09:19 The Profitable Post Playbook: Your First Step to Success

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode of Daring Made, Sasha discusses an important factor hindering many entrepreneurs: mindset. She elaborates on the importance of overcoming self-doubt and asking the tough question, 'Why not me?'

She shares her personal struggles juggling motherhood, entrepreneurship, and unexpected life changes, illustrating how shifting her mindset empowered her to make bold decisions.

Drawing on Mel Robbins’ approach to manifestation, the host explains the power of visualizing enduring hardships rather than the end result. The episode concludes with a reminder about the importance of discipline, perseverance, and the willingness to fail for any successful entrepreneur.

What You’ll Hear:
00:21 The Power of Mindset in Business
01:48 Personal Story: Balancing Motherhood and Entrepreneurship
03:34 Overcoming Challenges and Embracing Change
06:11 Understanding Manifestation and Visualization
09:03 The Role of Discipline in Entrepreneurship
13:24 Final Thoughts and Episode Wrap-up

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Tia Pinizzotto, a small business owner and licensed aesthetician in Philadelphia, shares her brand-building journey over a year with her Facial Spa, Hygge. She talks about her goal to revolutionize the aesthetics industry with her brand's consistent focus on the client experience. With add-on free, gratuity-included facial service, Tia creates a stress-free, authentic spa experience.

As her brand expands, Tia looks forward to bringing a lifestyle element to her service offerings while planning for the opening of a second location. She also emphasizes the importance of understanding financials in business and the benefit of seeking professional help for these aspects from the get-go.

Connect with Hygge Facial Spa:
www.hyggefacialspa.com
@hyggefacialspa on Instagram

What You'll Hear:
00:55 Tia's Journey into the Spa World 
02:32 Transition to Aesthetician and Finding a Niche 
03:33 The Birth of Hygge Facial Spa 
08:07 The Importance of Branding and Scaling 
17:23 The Role of Intuition in Business 
27:40 The Importance of Grit and Long-Term Vision 
28:27 The Unique Branding of Hygge 
29:03 Standing Out in a Saturated Market 
32:48 Creating a Customized Client Experience 
39:02 The Power of Anticipating Customer Needs 
41:29 Learning from Mistakes and Investing in Your Business 
47:15 Future Plans for Hygge

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way.

You’ll learn actionable tips for quick and effective market research, learning to speak the customer's language, and uncovering their deeper needs and wants.

Sasha provides examples from different industries (spray tanning, brand photography, and dentistry) demonstrating how businesses can make their customers feel seen and heard, and subsequently build trust.

Sasha encourages listeners to use features like Instagram polls, email feedback, and direct Q&A with clients to gather crucial information about their experiences and aspirations.

What you’ll hear:
00:00 Introduction and Listener's Question 
01:24 The Challenge of Speaking Directly to Your Customer 
04:15 How to Get Information from Your Customers 
10:11 Examples of Speaking Directly to Your Customers

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

On this spicy episode, Sasha goes off the cuff and discusses the pros and cons of inserting personality into marketing strategies and businesses. She counters the common belief of personality being key for success and client attraction in business.

The TL;DR? Focusing too much on personality can limit growth, make scaling difficult, and even potentially harm mental health. Instead of leveraging personality, she advises listeners to focus on solving their customers' problems and catering to their desires, since ultimately they are what matter most in running a business.

What you’ll hear:
03:02 The Misconception of Personality in Business
03:47 The Pitfalls of Relying on Personality
06:33 The Emotional Impact of Tying Business to Personality
09:26 The Importance of Solving Customer Problems 1
4:22 Understanding Your Customer's Desires
17:09 The Role of Personality in Branding

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode of Daring Made, I’m giving you the BTS reasons behind launching the Daring Made shop, and its function in embodying the values of a community and serving as a representation of female founders and daring women. I’m spilling all of the strategic decisions behind the launch and how it functions as a long-term goal of brand building. I also get a little vulnerable in telling you about my new 'millions era' mindset and the role it plays in the designs chosen for the apparel.

Finally, I give you all the strategic plans to build up the website shopdaring.com and make it an additional revenue generator for us this year.

Get 10% off your daring threads with the code DARINGPOV at shopdaring.com.

00:41 The Launch of Daring Made Shop
01:46 The Purpose Behind the Apparel
01:59 The Concept of Community and Branding
07:38 The Symbolism in the Apparel
07:52 The Meaning of 'Millions Era'
11:33 The Strategy Behind the Separate Website
14:05 The Long-Term Goals and Vision
15:44 Personal Goals and Reflections

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

In this episode, I talk about my experience of leveraging the power of 'Profitable Engagement,' a unique social media strategy that focuses on authentic and genuine connection-building, versus getting burnt out and overwhelmed from the never ending "post more content" hamster wheel.

I've applied this strategy to my own businesses and our social media clients for 5 years. I talk about how it transformed my follower base into a community of brand believers, leading to better visibility and growth. The "secret" is in the power of building real human connections and creating relationships with customers, moving away from chasing algorithms on social media platforms.

Learn more about The Power of Profitable Engagement Masterclass here.

What you'll hear on the show:
00:42 The Importance of Taking Control of Your Business
02:44 The Story of Vacay Beauty
05:05 Introduction to Profitable Engagement
07:07 The Power of Building Genuine Connections
07:36 The Importance of Community in Branding
20:23 The Impact of Profitable Engagement on Business
21:41 How to Start with Profitable Engagement

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com

Send a text

Sasha discusses the potential pitfalls of hiring social media managers in 2024, arguing that focusing solely on platform-centric perspectives may not lead to the desired business growth. Instead, the speaker recommends investing in brand strategy, understanding the customer journey, and creating a robust marketing strategy. Providing a real-world example of a beauty service provider, Sasha emphasizes the need for investing in a graded product suite to solve customers' problems progressively.

The podcast also proposes thinking in terms of building communities rather than just getting likes or followers on social media platforms. Without a distinct brand, customer journey mapping, a broader marketing strategy, and the necessary systems, relying solely on social media management can potentially be a waste of money and time.

What you'll hear in the episode:

01:29 Why You Shouldn't Hire a Social Media Manager in 2024 
01:57 The Problem with Platform Specific Specialists 
03:22 The Importance of a Marketing Strategy 
04:01 Understanding Your Business as an Organization 
06:00 The Importance of Brand Differentiation 
06:21 Understanding Your Customers and Their Needs 
10:50 Customer Journey Mapping 101 
15:26 Creating a Marketing Ecosystem 
25:27 Don’t Start Messy - Get Strategic!

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com