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In this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the importance of owning your email list, and the power of consistent, relevant content.

I'll break down the three big mistakes: hard selling in every email, turning your emails into personal diaries, and being inconsistent. Tune in to learn how to plan campaigns, build intimacy, and create an unforgettable brand. Let's get into it!

00:00 Welcome to The Beauty of Influence

00:42 The Power of Email Marketing

03:58 Mistake #1: Hard Selling in Every Email

06:51 Mistake #2: Turning Emails into a Personal Diary

10:21 Mistake #3: Inconsistent Emailing

13:10 Wrapping Up and Final Thoughts

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com