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In this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mortar locations over the past 13 years.

She candidly discusses the trials and errors she faced, emphasizing her evolution, both personally and professionally. Shonna offers insights into money management for entrepreneurs, the importance of personal development, and her recent venture into mentoring and coaching. Her story is a testament to resilience, continuous growth, and the pursuit of a balanced life.

Connect with Shonna:

• On Instagram: @shonna.dexter
• Shonna's website
• Check out Recreating Rays
  
  

What You'll Hear:

01:51 Shonna's Journey: From Side Gig to Business Owner

07:23 The Turning Point: Mental Breakdown to Sobriety

12:32 Financial Lessons and Business Growth

21:49 Embracing the Uncomfortable in Business

26:37 Reevaluating Life and Business Post-COVID

29:03 Balancing Personal and Professional Growth

37:35 The Role of Personal Development in Business

40:59 Mentoring and Coaching for Business Growth

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com