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In this enlightening episode of 'The Beauty of Influence,' host Sasha welcomes Nicole Pearl, a veteran beauty journalist and founder of The Beauty Girl. Nicole shares her extensive journey from being a beauty editor at prestigious magazines to becoming an award-winning PR and media coach. The discussion delves into the intricacies of PR, building a personal brand, the importance of authentic storytelling, and leveraging AI responsibly in media pitches. Nicole also introduces her innovative Media Matchmaker tool designed to help brands identify the best media outlets for their pitches. This episode offers invaluable insights into creating impactful PR strategies and establishing strong media relationships.

Connect with Nicole:

Instagram: @NicolePearlBeautyGirl

Website (with the free tool, Media Matchmaker!): NicolePearl.com

What You’ll Hear:
00:00 Introduction
00:18 Meet Nicole Pearl: Beauty Journalist and PR Expert 
06:31 Building a Personal Brand 
16:44 Innovative PR Approaches and Storytelling 
22:18 The Power of Relationships in PR 
25:25 Pitching No-Nos and AI in PR 
28:10 Tailoring Your PR Strategy for Maximum Impact 
31:32 Embracing AI: The Media Matchmaker Tool 
36:42 Final Thoughts and Tips for Visibility

Free Resources:

• Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
  
  
• Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
  
  
• Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.

Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com