In this iconic episode of PR LIKE A BOSS!, Patz is joined by global makeup artist, beauty brand founder and true industry pioneer Ruby Hammer MBE.

With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty.

Expect a candid, empowering and wisdom-packed chat covering everything from launching her minimalist beauty line to staying grounded in the age of filters and fast beauty.

💡 What You'll Learn:

• How PR has evolved from magazine credits to digital storytelling
• Why Ruby believes in sharing knowledge, not gatekeeping
• The quiet power of leading by example in diversity and inclusion
• Her honest approach to brand-building: vegan formulas, no greenwashing and quality over hype
• Practical rituals for media confidence and showing up authentically
• Why founders must get clear on their message before chasing pres
• The difference between presence and PR, and why both matter

Bonus Segment:

Don't miss our rapid-fire game "Ruby’s Beauty Bag: Keep, Share or Retire?" where Ruby gives her hot takes on press trips, contouring, TikTok hacks and more.

Memorable Quote:

“PR can’t fix a crap product — and it can’t make up for confusion.”

Brands & Experts Mentioned:

Ruby & Millie | Shu Uemura | Fenty Beauty | Victoria Beckham Beauty | Naomi Campbell | Tyra Banks | Karena Callen (British ELLE) | Anna-Marie Solowij | Francine Schiffer (Ruby’s first mentor) | Mille Kendall OBE

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