In this episode of PR LIKE A BOSS!, Patz sits down with Sophie Attwood, award-winning global communications expert, founder & CEO of SA Communications, Management Today 35 Under 35, and author of Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness, Sophie shares why consumers now demand emotional connection, transparency and storytelling they can actually believe in. She explains how brands can avoid “authenticity-washing,” uncover their “why,” and use storytelling to build loyalty that lasts.

What You’ll Learn in this Episode:

• Why authenticity is non-negotiable in today’s PR landscape
• The biggest mistake brands make when trying to “appear” authentic
• How to uncover your brand’s heartbeat (your why) and build from it
• Why storytelling beats selling when connecting with audiences

Plus, Sophie plays a fun round of PR Win or PR Sin?, giving her hot takes on some iconic beauty and wellness campaigns (yes, Fenty Beauty, GOOP, and Dove are all in the mix 👀).

Brands & Experts Mentioned:

Fenty Beauty | GOOP | Dove | CellDerma (founded by Dr. Dev Patel) | Dr. Shirin Lakhani (women’s health & wellness) | NEOM (founded by Nicola Elliott) 

Find Sophie:

• IG: @sophieattwooduk and @sa_comms
• LinkedIn: sophie-attwood
• Website: www.sa-comms.com

Final takeaway: Authenticity isn’t about perfect messaging—it’s about showing up as your brand truly is, flaws and all.

🎧 Hit play and listen now!

GIVEAWAY ALERT! Sophie Attwood is giving ONE lucky UK-based listener the chance to win: A copy of her book Beautiful PR PLUS a 1-hour mentor session with her

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss & @sophieattwooduk / @sa_comms on Instagram

2️⃣ Share today’s episode Reel and tag me

One winner will be selected at random. Deadline: 10pm GMT, Thursday 4th September 2025.

Hosted on Acast. See acast.com/privacy for more information.

What happens when you're £75,000 in debt, a single mum, and still believe you're meant for something more? If you're Sarah Abel, you say yes to a failing nail salon, learn how to pitch like a pro, and turn that yes into a seven-figure empire. In this bold, brilliant and brutally honest episode, Sarah joins PR LIKE A BOSS! to share exactly how she rewrote her story with strategic PR, fearless storytelling and other people’s money. This is your crash course in resilience, reinvention and raising real funds (no spreadsheets required).

What We Cover:

The Truth About “Good Debt” vs. “Holiday Debt” - If your debt isn’t helping you grow, it’s just expensive procrastination.

How to Secure Six Figures in Funding Without Investors Breathing Down Your Neck - From pitching 20 local councillors to collaborating with colleges, Sarah shares her unconventional funding hacks.

The Real Reason Your Story Isn’t Working - Spoiler: You’re either oversharing or under-connecting. Learn how to link your mission to the money.

Why PR Works Better When You Niche Hard - Want to be in Forbes? Start by being unforgettable to a very specific audience.

Feeling Invisible? Sarah's Strategy for Getting Seen and Funded - You don’t need to go viral – you need a compelling reason why now. And you need to say it loudly.

Mic Drop Moments:

• “You don’t need a new machine, you need to market the stuff you already do well.”
• “Storytelling makes people see you. Funding makes them back you.”
• “I had no connections. But I had a plan, a pitch, and a big enough reason to succeed.”

Brands & Experts Mentioned:

Scratch Magazine | Startups.co.uk | Money.co.uk | Kent County Council (yes, she pitched to 20 councillors and won!)

Find Sarah Online:

IG: @sarahabelfundinggodmother

TNB Skills Training – Sarah’s training company

The Power of Funding – Her bestselling book

If you’ve been telling yourself you’re “not ready” to go big with your brand, this episode will lovingly tell you to get over it.

✅ You don’t need a business degree

✅ You don’t need more kit

✅ You do need to sell your story like a boss

So grab a notebook, hit play, and prepare to reframe how you think about PR, pitching and possibility.

🎧 Listen now!

PR LIKE A BOSS! is your no-fluff playbook for getting seen, heard and hyped in the media — especially if you're building a brand in beauty, wellness or the expert economy.

Hosted on Acast. See acast.com/privacy for more information.

What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of PR LIKE A BOSS! where host Patz sits down with Kelly Marks, co-founder of PuRe PR, to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through the noise and it’s not just chasing trends. From launching PuRe in 1999 with Cara Ward, to orchestrating headline-worthy campaigns for countless brands, Kelly shares her refreshingly honest take on influence, storytelling and why earned media still beats any vanity metric.

 In this episode you’ll learn:

• Where influence really comes from in today’s beauty landscape
• How to ride trends (like tomato mania) without losing your brand’s soul
• Why “people don’t buy what you do, they buy why you do it” is the ultimate PR truth
• The one metric Kelly says is overhyped (and what to focus on instead)
• How to make beauty about feeling, not just product

🎧 Listen now for a fun, fast-paced masterclass in beauty PR that’s packed with real talk, campaign gold and a few trend curveballs.

🔥 GIVEAWAY ALERT! One UK or Irish listener will win a 1-hour PR consultation worth £2,000 with @pureprkelly.

To enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @pureprlondon on Instagram.

2️⃣ Share today’s episode Reel, tagging me.

Deadline: 10pm GMT, Thursday 21st August 2025.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, host Patz's is joined by Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from Chanel and Louis Vuitton to HSBC and W Hotels. We unpack Kelly’s inspiring journey from air stewardess to royal stylist, to now mentoring CEOs, entrepreneurs and changemakers on how to build a personal brand with purpose.

• Why reinvention isn’t risky, it’s a branding strategy
• How Kelly landed a TEDx talk
• The biggest myth about personal branding
• How to show up confidently, even when you don’t feel ready
• Why your imperfect story is your most powerful PR asset

Chanel, Louis Vuitton, Bloomingdale’s, Harvey Nichols, HSBC, W Hotels, Lenovo, Grazia Magazine, Najahi Events, Carmine Gallo - Talk Like TED, Prada, Clarins

!!!!GIVEAWAY ALERT!!! Kelly is providing the chance for ONE of my worldwide listeners to win access to the Brand YOU Accelerator Micro Course (worth $297) and a copy of her book Deseed the Lemon. Follow me (@pgaleota / @prlikeaboss) and @kellylundberg.offical on IG and share today’s episode Reel tagging @pgaleota for a chance to enter. ONE winner will be selected at random. Deadline: 10pm GMT Monday 4th August 2025.

Follow @kellylundberg.official on Instagram

LinkedIn: @kellylundbergofficial

Website: www.kellylundbergofficial.com

Want More? Ready to invest in yourself and become YOUR OWN PR EXPERT? → HERE

Join the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns.

Hosted on Acast. See acast.com/privacy for more information.

What happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of PR LIKE A BOSS!, host Patz sits down with Julie Macken, co-founder of Neve’s Bees, to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of Unilever, GSK, McDonald’s, and McCain—before a lightbulb moment in Brazil changed everything. Now, she’s on a mission to create better skincare using her chemistry background, real ingredients (hint: beeswax, not “aqua”), and bloody-minded tenacity.

• Why Julie left big brand life to launch a purpose-led indie skincare business
• How PR helped Neve’s Bees land on the BBC News homepage
• What waterless skincare really means—and why it’s more than a trend
• The ingredients Julie swears by (spoiler: olive oil from a restaurant made the list)
• Why most skincare routines are far too complicated (and what to do instead)
• Which PR tactics get a “Buzz” or “Bust” in our rapid-fire fun segment!

Unilever, GSK, McDonald’s, McCain, Wild, Mintel, Soil Association

Plus a cheeky shout-out to Florence Pugh, Julie’s dream influencer (manifesting hard!).

We’ve teamed up with Neve’s Bees to give one lucky UK-based listener a gorgeous skincare bundle worth over £100!

To enter:

1. Follow (@pgaleota / @prlikeaboss) and @nevesbees on Instagram
2. Share today’s episode Reel and tag @pgaleota

Deadline: 10PM GMT, Monday 28th July 2025.

🌐 Neve’s Bees Website

📸 Follow @nevesbees on Instagram

🎓 Check out the PR LIKE A BOSS! eCourse HERE

💬 Loved this episode? Don’t forget to rate, review, and subscribe and share it with your fellow brand builders, skincare junkies, and PR pros.

Hosted on Acast. See acast.com/privacy for more information.

What happens when a podcast becomes a movement? In this special solo episode, PR LIKE A BOSS! host Patz shares the story behind the PR LIKE A BOSS! Insiders Collective, a global focus group designed to change the way brands listen, launch and connect. After over 30 episodes with fearless founders, PR experts, journalists and brand-builders, one thing became clear: brands are still missing the mark because they’re not listening to the right voices. Not vanity metrics. Not filtered feedback. But real insight from real women.

That’s exactly what the Insiders Collective is here to deliver - Split by country and rooted in community, the Collective brings together smart, opinionated, diverse women to test products, share honest feedback, and help shape the PR, social and marketing campaigns of the future. This isn’t a sample club. It’s a strategy shift, powered by people.

• Why she created the PR LIKE A BOSS! Insiders Collective
• What brands get wrong when they skip the feedback loop
• The importance of regional nuance in a global market
• How listeners can join the movement
• And the women who inspired it all

1. Jo Jones: Beauty PR legend & clarity queen
2. Reshmi Bennett: Cake boss with a no-BS brand brain
3. Really Ree: Beauty blogger turned founder of REESON
4. Ateh Jewel: Multi award winning journalist, broadcaster, producer, director, influencer, diversity advocate and entrepreneur.
5. Jane Cunningham: The original British Beauty Blogger
6. Victoria Woodhall: Wellness editor with global insight
7. Laura Dowling: Pharmacist & founder of FabÜ
8. Lan Nguyen-Grealis: Makeup artist, author, British Beauty Council change-maker
9. Donna Francis: Journalist & advocate for positive aging and real representation
10. Ruth Crilly: Model-turned-beauty blogger-turned-author; a testament to strategic reinvention.

🎧 This episode is a must-listen.

Hosted on Acast. See acast.com/privacy for more information.

What do you get when you mix a beauty PR background, a spiritual awakening and some seriously scalable strategy? Business Alchemist & Mentor Pandora Paloma, of course. In this episode of PR LIKE A BOSS!, Patz chats with the woman who’s gone from press lists to purpose-led profit, building a £1.5 million soul-aligned business in just five years.From leading with resonance to building feel-good funnels (that let you take your kid swimming mid-launch), Pandora shares how to scale without burnout, all while staying in deep alignment with your values.

Key Takeaways:

• How to lead from your power and build a brand with resonance
• What makes a funnel “feel-good” (and why sleazy doesn’t sell)
• Pandora’s secrets to scaling sustainably, with systems that support you
• The truth about visibility blocks and how to shift out of fear
• Why spiritual strategy isn’t fluff, it’s a scalable advantage

Brands + Experts Mentioned:

• Purple PR + Tom Ford + Estée Lauder + QVC + Radox + Volkswagen + Meta (Facebook + Instagram Ads)
• Jo Tutchener Sharp: PR legend & early mentor turned Founder of Scamp & Dude

So, whether you’re a spiritual side-hustler or a strategy-obsessed founder, this episode is packed with aligned advice for growing your business without losing your soul (or your sanity).

Follow @PandoraPaloma_ on IG

Pandora’s Podcast: Honest with Pandora Paloma 

Website: www.pandorapaloma.com

Want More?

Ready to invest in yourself and become YOUR OWN PR EXPERT? Check out the PR LIKE A BOSS! eCourse → HERE

Join the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns. Test products. Share honest feedback. Help shape how brands show up in the world.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patz's is joined by the fabulous Julia Vearncombe, co-founder of Skin Genius, the award-winning natural skincare brand that’s changing the way we treat troubled skin. Julia’s here to flip the script on how we think about breakouts, eczema, hormonal flare-ups and even ‘chemo flush’. Her philosophy? Stop slapping on products and hoping for miracles and start looking at the bigger picture. Think sleep, stress, shampoo (yes, really) and your cycle.

• Why your shampoo routine might be sabotaging your skincare
• How beauty sleep really works
• What hay fever, hormones and stress have to do with your flare-ups
• The power of a simple skin diary
• Why a 360-degree approach beats a reactive one every time
• And of course, the PR moments that helped Skin Genius rise in a crowded market

Plus! Don’t miss our rapid-fire “Genius or Gimmick?” round, where Julia spills the tea on toothpaste for pimples, double cleansing, and chilled moisturiser.

• Website: www.skin-genius.co.uk
• Instagram: @skingeniusuk

My friends at Skin Genius are giving ONE lucky UK-based listener a selection of skincare goodies worth £90!

To enter:

1. Follow @pgaleota / @prlikeaboss and @skingeniusuk on Instagram
2. Share today’s episode Reel
3. Tag me in your story or post!

Deadline: 10pm GMT, Monday 7th July 2025

Winner chosen at random — good luck!

Hosted on Acast. See acast.com/privacy for more information.

What do the Arctic Monkeys and moisturisers have in common? Sara Stokes.

In this episode of PR LIKE A BOSS, Sara joins Patz to spill all on her unexpected journey from managing rock bands to launching SKN TO SKN, a category-first skincare brand for women who are pregnant, trying to conceive, postpartum or breastfeeding. She opens up about the frustrating moment that sparked the brand, why pregnancy-safe skincare is still so misunderstood, and how she built a purpose-led business that’s as stylish as it is science-backed.

Highlights from the Episode:

• Backstage to boardroom: From 15 years in the music industry to building her own brand, Sara shares how she swapped festivals for formulations.
• The “WTF” moment in Boots: Discover the ingredient shock that changed everything and why the skincare aisle felt like a total letdown.
• Science meets soul: From retinol confusion to 183-page toxicology reports, Sara explains how her team is raising the bar on pregnancy-safe skincare.
• PR pinch-me moment: Her Irish Independent headline? “I toured with U2 but gave it all up for my children – now I have my own skincare brand for pregnant women.” Iconic.
• Trend watch: She’s all for SPF, but face taping? “Mental,” she says. (We agree.)

Why SKN TO SKN is More Than Just Products:

This isn’t just about what’s in the bottle. It’s about representation, safety, and empowering women in one of life’s most transformational chapters. Sara’s mission is clear: educate, elevate, and never make a new mum choose between safety and skincare that works.

Brands & Experts Mentioned:

• Environ (Sara’s former fave, retinol-rich)
• Boots UK & Ireland (stockist)
• The Face Bible (Dr. Raj Arora’s clinic)
• Institute of Dermatologists Dublin (Prof. Katrina Ryan’s clinic)

Listen to the full episode to learn how to PR with purpose, pivot like a pro, and why your skincare should never live next to nipple balm.

!!!GIVEAWAY ALERT!!! My friends at SKN TO SKN are giving ONE lucky listener in the UK or Ireland the chance to win a skincare bundle worth £124!

To enter:

1. Follow Patz on Instagram: @pgaleota / @prlikeaboss
2. Follow @skntoskn
3. Share today’s episode Reel and tag me!

Deadline: 10PM GMT on Monday 30th June 2025

One winner will be chosen at random. Good luck!

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how a lash technician becomes a luxury beauty founder with an award-winning product line? In this episode of PR LIKE A BOSS!, Patz is joined by Elizabeth Chandler, founder of BONDED lashes, the innovative brand behind pre-bonded, no-glue lashes that have taken the beauty world by storm.

With over 15 years of experience (including time as the resident lash artist at London’s W Hotel), Elizabeth shares how a sticky situation (literally – lash glue!) inspired her to create a product that’s mess-free, damage-free and confidence-boosting. A Japanese lash tech breakthrough sealed the deal… and BONDED lashes was born.

We talk:

• How to break through in a saturated beauty market
• PR strategies that actually worked
• Winning the Who What Wear Award
• The power of press, partnerships, and persistence
• The beauty of getting your story (and your samples!) in the right hands

Plus, Elizabeth dishes out her top 3 PR tips for beauty founders and joins me for a super fun Lash Lightning Round.

• Who What Wear Awards
• Milk PR
• Nadine Baggott & Jo Jones (Beauty Hags)
• Ruth Langsford
• Emma Grede

🎧 Hit play and tune in now – this is your behind-the-scenes pass to lash entrepreneurship, PR wins, and beauty business gold.

For lash inspo that actually sticks, head to bonded-products.com or follow @bonded_products on Instagram.

My friends at Bonded are giving TWO lucky UK-based listeners the chance to win a selection of lash goodies worth £99!

To enter:

1. Follow me @pgaleota / @prlikeaboss and @bonded_products on Instagram
2. Share today’s episode reel on IG and tag me in!

📅 Deadline: 10pm GMT, Monday 23rd June 2025

🎁 Two winners will be picked at random.

🎧 Hit follow, share this episode with a beauty bestie and leave a review if you loved it!

💡 Ready to PR LIKE A BOSS!? Don’t forget to check out the eCourse mentioned in the episode, packed with tips to help you pitch, promote and shine. HERE

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