PR LIKE A BOSS!

In this episode of PR LIKE A BOSS! host Patz sits down with beauty blogging royalty, Ree of REALLYREE. From starting her blog as a fun hobby to becoming one of the most trusted voices in the beauty industry, Ree shares her incredible journey. She spills on her first PR sample (hello, fake tan!), interviewing Courtney Cox (yes, really) and how she stays ahead in the ever-changing world of influencer marketing.

She also reveals the wildest PR packages she’s ever received (Jägermeister, anyone?), the beauty product she really didn’t love and why she’s often mistaken for a PR rep at events.

What You’ll Learn in This Episode:

• How Ree turned a passion project into a full-time career
• The behind-the-scenes of beauty PR and how product sampling really works
• The biggest shifts in beauty blogging and influencer marketing
• How to build a trusted personal brand that stands the test of time

• Victoria Beckham Beauty
• Urban Decay
• Estée Lauder
• M·A·C Cosmetics
• Refinery29 & Byrdie
• L’Oreal
• Nanoblur by Indeed Labs
• Jägermeister (yes, really)

• Instagram: @reallyree
• Website: www.reallyree.com 
• Pinterest: @reallyree

Loved this episode?

✨ Follow, subscribe, and leave a review!

📩 Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.

!!!!GIVEAWAY ALERT!!! My friends at L’Oréal Paris are providing the chance for FIVE of my UK-based listeners to win a selection of goodies worth £85. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. Five winners will be selected at random. Deadline: 10pm Monday 10th March 2025.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

How do you get your brand noticed without a massive budget? In this episode, Patz sits down with PR expert and beauty entrepreneur Jasmine Wicks-Stephens, founder of _faace skincare, PR agency Known, and cap brand Best Policy. From securing major media features to landing three Dragons on Dragon’s Den, Jasmine shares her journey of building brands, handling PR wins (and fails!) and managing the ultimate juggle—business and motherhood.

In this episode, we discuss:

✅ How Jasmine got Face featured in Who What Wear and Forbes

✅ The PR strategies every brand should focus on (even with zero budget)

✅ What to do when a PR stunt goes wrong (hello, giant balloon disaster!)

✅ The power of affiliate marketing for securing media coverage

✅ Why founders should stop playing small and become their own best advocates

Brands Mentioned

_faace – Jasmine’s skincare brand

Known – Jasmine’s PR agency

Best Policy – Jasmine’s cap brand

You can find Jasmine on:

LinkedIn: @jasmine-wicks-stephens

Instagram: @jas_ws 

Substack: Failings of a Female Founder - where Jasmine shares unfiltered insights on PR, business, and motherhood.

Loved this episode?

✨ Follow, subscribe, and leave a review!

📩 Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.

🎧 Listen now and start getting your brand the attention it deserves!

!!!!GIVEAWAY ALERT!!!: My friends at _faace are providing the chance for one of my UK-based listeners to win a Dull Faace Creamy Cleanser and a Tired Faace Face Mask worth over £50. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 3rd March.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

Social media can feel like an ever-changing puzzle, one moment you're winning, the next, the algorithm shifts, and you're back to square one. In this episode of PR LIKE A BOSS!, I chat with Chloe Luper, founder of Social Soda, about what actually works, what’s a complete time-waster, and what’s next in the world of social media.

• Engagement is Queen: Forget vanity metrics—real engagement drives success on any platform.
• Algorithms Change, But Engagement Wins: Build a loyal audience to survive algorithm shifts.
• Common Social Media Mistakes: Inconsistency, lack of variety, and ignoring your audience will cost you.
• Organic vs. Paid Social: You don’t need a huge budget, but a small ad spend can make a big impact.
• Myth Busting: More followers ≠ more success. Quality engagement matters more than quantity.
• Best Platforms for Business: Facebook is still a powerhouse, and LinkedIn is an underused goldmine.

• LinkedIn: @chloeluper @socialsoda
• Instagram: @socialsoda
• Facebook: @socialsodauk
• YouTube: @socialsodasdigitaleradiaries
• Website: www.socialsoda.co.uk

Listen & Subscribe: If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

Luxury cakes, sass, and a no-nonsense approach to influencer culture, this episode of PR LIKE A BOSS! is as bold as its guest. Reshmi Bennett, founder of Anges de Sucre, joins Patz to talk about her journey from baker to brand-builder, how she built a luxury cake empire and why she refuses to hand out freebies to influencers.

Expect laughs, lessons, and a whole lot of straight talk as Reshmi spills on viral moments, customer clapbacks, and why standing firm in your business values is the ultimate power move.

What You’ll Learn:

• Why Reshmi turned down influencers asking for free cake and how it paid off
• The power of storytelling in luxury branding
• How transparency and personality can elevate your brand
• The art of the perfect customer clapback
• Why likes don’t pay the bills (but loyal customers do!)

Connect with Reshmi Bennett:

• Instagram: @angesdesucre
• TikTok: @angesdesucre
• Website: www.angesdesucre.com

Listen & Subscribe: If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

What happens when you take a model, add a beauty blog, sprinkle in some influencer know-how and top it off with a book deal? You get Ruth Crilly, an OG beauty blogger, content queen and author of How Not to Be a Supermodel. 

In this episode Patz sits down with Ruth to chat about her journey from modelling to writing, the art of personal branding, and why knowing your limits is just as important as chasing new ventures. Spoiler: Ruth once launched an app and learned the hard way that diversifying isn’t always the answer!

Ruth started blogging as a creative outlet while modelling and working on her MA in creative writing. Little did she know, A Model Recommends would explode, turning her into one of the UK’s most trusted beauty voices.

Writing a book? That was always the goal. But juggling content creation, brand partnerships and social media made it nearly impossible until Ruth realised she had to hit pause on everything else to get it done. Lesson learned? Multitasking is overrated.

Ruth shares golden nuggets on managing brand consistency, why casually polling Instagram followers asking for feedback is a game-changer and how sometimes, just focusing on one thing (yes, just one!) can be the ultimate productivity hack. 

Plus, there’s a hilarious game of Beauty Bestseller or Back to the Drawing Board, where we almost launched a lipstick line, a bath oil that reads your mood, and a book-themed eyeshadow palette. (Still waiting on that Dragons' Den pitch...)

If you’re a content creator, entrepreneur, or beauty enthusiast trying to navigate the ever-changing digital landscape, this episode is a must-listen. Packed with humour, wisdom, and a few “oh, that was a bad idea” moments, Ruth proves that reinvention is all about adaptability.

ME+EM (Fashion brand known for frequent drops)

The One Thing (A book on focusing on what truly matters and prioritising one thing at a time)

Instagram: @ruthcrilly

Substack: Ruth Crilly

YouTube: @RuthCrilly

Website: ruthcrilly.co.uk

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, host Patz is joined by the legendary Emma Guns, beauty journalist, broadcaster, content creator and host of The Emma Guns Show. From interviewing icons like Britney Spears, Christina Aguilera and Bette Midler to covering Fashion Week and working with global beauty brands, Emma has seen it all.

Emma shares her candid take on the beauty industry, from the evolution of beauty standards to the pressure of PR, and why she’s over the "transformational journey" trend. She gets real about brand storytelling, inclusivity, and the delicate balance between marketing magic and consumer trust. Plus, we play a fun rapid-fire round of Beauty Banish or Beauty Boostand let’s just say, some trends did not make the cut!

What You’ll Learn in This Episode:

• How Emma’s career shaped her no-nonsense approach to beauty
• The truth about PR, brand advertising, and editorial influence
• Why some industry trends leave her totally exhausted
• The biggest challenges (and wins!) for indie beauty brands
• A rapid-fire take on beauty’s biggest buzzwords and trends

Brands & Experts Mentioned:

• Alpha H
• James Read
• Estee Lauder
• L’Oreal Paris
• Vaseline
• The Inkey List (co-founders Colette Laxton & Mark Curry)
• QVC (with shoutout to Alison Young)

Where to Find Emma:

• Instagram: @emmaguns
• Substack: Emma Guns
• Podcast: The Emma Guns Show
• Website: emmagunavardhana.com 

Don’t forget to subscribe, leave a review, and share this episode if you enjoyed it!

🎧 Hit play and let’s PR LIKE A BOSS!

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patz sits down with the dynamic Victoria Woodhall, journalist, editor of GetTheGloss.com, yoga teacher, and wellness expert to talk all things wellness, journalism, and why experts are more vital than ever. From celery juice obsessions to smelly detoxes (yes, that happened), Victoria dives into the world of wellness trends, how to spot credible advice, and the importance of staying authentic in a crowded field.

You’ll learn:

• Why credible experts are essential to cutting through wellness noise.
• How Victoria balances journalism and yoga (and keeps in her lane)..
• Insightful (and hilarious) takes on wellness fads like celery juice, contrast therapy, and crystal-infused water.
• Tips for PRs and brands on how to pitch experts and products effectively.
• How small actions like free content and honest storytelling can build trust with an audience.

If you’re a PR professional, wellness brand, or just someone trying to navigate the confusing world of wellness advice, this episode is packed with value and laughs.

Brands & Experts Mentioned:

• Miranda Kerr Founder & CEO of @koraorganics
• Dr. Robin Mesnage (Fasting Retreat) 
• Katie Brindle Founder @thehayoumethod
• Andrew Huberman (Huberman Labs)
• FaceGym
• Trinny Woodall
• Philip Kingsley

Where to Find Victoria:

• Instagram: @VictoriaWoodhall
• Website: victoriawoodhall.com
• Editorial Content: GetTheGloss.com

Links & Resources:

• Check out Victoria’s yoga classes and wellness insights on her platforms.
• Ready to level up your PR skills? Explore Patz's eCourse: PR LIKE A BOSS for actionable strategies to make your brand shine.

Don’t Forget:

If you enjoyed this episode, leave us a review, share it with a friend, or tag us on social media. Until next time, keep PRing like a boss!

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, we’re joined by the fabulous Carol Driver, a journalist with over 25 years of experience. Carol has written for some of the UK’s most prestigious publications, including The Times, The Telegraph, Daily Mail, MailOnline, Women’s Health and Good Housekeeping. She’s also collaborated with global brands like Disney, Pepsi, and British Airways, making her a true powerhouse in media and PR.

Tune in as Carol shares:

• How to craft a pitch that grabs attention (and doesn’t get lost in the inbox jungle).
• The importance of a unique story and timely hook.
• Memorable pitches that turned into viral success stories.
• Why personalisation is key (and AI can’t replace the human touch!).

Carol also opens up about the PR blunders to avoid, like sending irrelevant pitches or overusing templates. Her advice? Keep it clear, concise, and authentic and never underestimate the power of a polite follow-up.

Whether you're a PR pro, entrepreneur, or just curious about the behind-the-scenes of media storytelling, this episode is packed with actionable tips and fun anecdotes to inspire your next pitch.

Brands & Experts Mentioned: Disney, Pepsi, British Airways and Liv Conlon at The Property Stagers.

Connect with Carol:

• Instagram: @carol_driver_
• Website: caroldriver.com
• Facebook Group: How to Make the Headlines with Carol Driver

Don’t Forget to Subscribe!

If you loved this episode, subscribe to PR LIKE A BOSS! and leave a review. Share it with someone who could use some PR inspiration and stay tuned for more tips and strategies to level up your storytelling and personal branding game.

Extra Resources:

Check out the PR LIKE A BOSS! eCourse for more in-depth strategies to elevate your PR skills: https://prlikeaboss.kartra.com/page/eCourses and the Substack channel for weekly PR tips https://prlikeaboss.substack.com/

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, host Patz chats with Ateh Jewel, a multi award-winning journalist, producer, director, broadcaster, influencer, beauty expert, diversity advocate, entrepreneur and single mum of twin daughters. Ateh shares her secrets for balancing the chaos of parenting, running a business, and carving out time for self-care. From her candid insights on ADHD as her “bounciness superpower” to the importance of saying no and embracing self-love, Ateh offers wisdom wrapped in humour and warmth. She also discusses how motherhood inspired her mission to champion diversity in the beauty industry.

What You’ll Learn:

• How motherhood fueled Ateh’s ambition and focus on inclusivity
• The role of self-care rituals like aromatherapy, journaling, and (of course) candlelit baths
• Hacks for staying grounded and managing chaos
• Why self-love is a non-negotiable

Brands & Experts Mentioned:

• Aromatherapy Associates 
• The Club by Bamford 
• Bebe Beachus 
• Karis Scarlette 
• Bonnie Parsons 
• Katie Brindle 
• Viva Mayr and Buchinger Wilhelmi 
• Alphonsus Modebe of ARU NA UCHE 
• Nahid de Belgeonne of The Human Method 

Find Ateh on:

• Instagram: @atejewel & @atehjewelbeauty
• www.atehjewelbeauty.com

🎧 Don’t forget to subscribe, leave a review, and share this episode with fellow multitasking queens!

*** Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE ***

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

This week, Patz welcomes Gina Ventre, brand editor at Yours magazine and change coach extraordinaire. Together, they unravel the rise of wellbeing in media, dissect what readers actually want (hint: no fads!), and deliver actionable PR tips for those looking to make an impact in the wellness space.

What You'll Learn:

• Why authenticity is key to wellbeing content
• The PR mistakes to avoid (no more generic pitches, please!)
• Fun takes on trends like forest bathing, juice cleanses, and more

Plus, Gina shares her favourite coaching tools for navigating change and staying grounded in a fast-moving industry.

Connect with Us:

• Follow Gina’s work at Yours magazine
• Check out The Boost UK on Instagram
• Don’t forget to subscribe, share, and leave a review.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.