PR LIKE A BOSS!

If you’ve ever wondered how your fave celebs end up wearing that necklace or that face tool before it’s even hit your feed… then this episode is your front-row seat to brand-building magic.

On this week’s PR LIKE A BOSS!, Patz is joined by Andraya Kenton, founder of Celeste Starre, MeMe London, and the newest beauty baby on the block, Luna Roca. We talked about how she’s turned her jewellery into red carpet regulars (hi J.Lo, Gigi, Blake & co), how her latest product, the volcanic-powered Rock & Roller blew up on Forbes and TikTok and why she believes true luxury in 2025 is all about being cool, credible and convenient.

From celeb seeding strategies to why the best PR starts with product obsession, Andraya shares the real behind-the-scenes of building buzz without blowing the budget.

And yes… we played a little game called Pitch It or Pack It, where Andraya had to decide whether "Crystal-charged press-on nails for manifestation" were a beauty boom or brand bust. 👀

Listen now if you want to:

• Learn how to get your product into A-list hands (and handbags)
• Discover what really makes a product go viral
• Hear the #1 mistake even experienced founders still make
• Get inspired to finally start building your dream brand

🚨 GIVEAWAY ALERT! 🚨

My friends at Celeste Starre, MeMe London & LUNA ROCA are providing the chance for TWO UK based listeners to win a selection of jewellery and face roller bundle worth over £600. 

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @lunarocaoffical @celestestarre @meme.london on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

Two winners will be selected at random. Deadline: 10pm GMT, Thursday 16th October.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, I sit down with Paris Welton, co-founder of Connected PR and Adaptogenic Apothecary, to explore a career that spans nearly 25 years in PR and a bold pivot into the world of wellness.

Paris reveals how keeping Connected PR deliberately small and nimble has been the key to thriving in a constantly evolving media landscape. With a team of seasoned pros (and not a junior in sight), they’ve built a reputation for fast, creative, and effective campaigns. Case in point? Insuring a cheese grader’s nose for £1 million to get Wyke Farms global headlines.

But Paris didn’t stop at PR. Alongside her sister Jodie, she co-founded Adaptogenic Apothecary — an award-winning supplement brand born from their own perimenopause journey. What began as a search for natural support has grown into a wellness disruptor. Paris gets candid about the lessons learned along the way, from tackling spreadsheets to working with business coach Renee Elliott (founder of Planet Organic).

Key takeaways:

• Be brave, if you believe in it, others will too.
• Forget vanity metrics, micro-audiences are where the magic happens.
• AI is your time-saving assistant, not your creative replacement.
• Authentic stories cut through the noise every time.

If you’re ready for a masterclass in blending PR savvy with entrepreneurial grit plus a reminder that even cheese can make world news, this episode is for you.

👉 Tune in now to hear Paris Welton’s full story and pick up practical PR tips you can apply today.

🚨 GIVEAWAY ALERT! 🚨

My friends at Adaptogenic Apothecary are providing the chance for ONE UK based listener to win some of their award winning ‘FOCUS’ powder, made from organic Lion’s Mane and some ‘CALM’, their pure organic ashwagandha powder, bundle worth over £50 

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @adaptogenic_apothecary on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

One winner will be selected at random. Deadline: 10pm GMT, Thursday 9th October 2025.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

She’s a cosmetic science expert, an innovation queen and an MBE to top it off... this week, we’re joined by Sharon Hilditch, founder of Crystal Clear Skincare and the woman who introduced microdermabrasion to the UK beauty industry (before most of us could spell it).

In this episode, Sharon shares how she turned clinical technology into a cult treatment, built a globally recognised brand with zero downtime and maximum buzz and survived everything from trade shows with no sales to press coverage that made Madonna headlines.

If you’re a brand founder, PR specialist or skincare obsessive — this one’s for you.

In this episode we cover:

• Sharon’s lightbulb moment that launched Crystal Clear
• Why pigskin played a part in product development
• How early press features and celebrity treatments took the brand viral
• What’s changed (and stayed the same) in PR over 30 years
• How to balance high-tech skincare innovation with consumer-friendly messaging
• The future of bespoke beauty and Sharon’s next big launch
• Plus… what’s always in her handbag and the one product she won’t travel without

If you loved this episode, please rate, review and share! And don’t forget to tag us on Instagram — we love seeing where you're tuning in from.

🎧 PR LIKE A BOSS is the podcast for beauty founders, experts and storytellers who want to be seen, heard, and remembered.

🚨GIVEAWAY ALERT!🚨 My friends at Crystal Clear Skincare are providing the chance for THREE UK based listeners to win the award-winning Paint & Peel Face and Body Kit worth £99.

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @CrystalClearSkincare on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

Three winners will be selected at random. Deadline: 10pm GMT, Thursday 2nd October 2025.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this iconic episode of PR LIKE A BOSS!, Patz is joined by global makeup artist, beauty brand founder and true industry pioneer Ruby Hammer MBE.

With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty.

Expect a candid, empowering and wisdom-packed chat covering everything from launching her minimalist beauty line to staying grounded in the age of filters and fast beauty.

💡 What You'll Learn:

• How PR has evolved from magazine credits to digital storytelling
• Why Ruby believes in sharing knowledge, not gatekeeping
• The quiet power of leading by example in diversity and inclusion
• Her honest approach to brand-building: vegan formulas, no greenwashing and quality over hype
• Practical rituals for media confidence and showing up authentically
• Why founders must get clear on their message before chasing pres
• The difference between presence and PR, and why both matter

Bonus Segment:

Don't miss our rapid-fire game "Ruby’s Beauty Bag: Keep, Share or Retire?" where Ruby gives her hot takes on press trips, contouring, TikTok hacks and more.

Memorable Quote:

Brands & Experts Mentioned:

Ruby & Millie | Shu Uemura | Fenty Beauty | Victoria Beckham Beauty | Naomi Campbell | Tyra Banks | Karena Callen (British ELLE) | Anna-Marie Solowij | Francine Schiffer (Ruby’s first mentor) | Mille Kendall OBE

Like this episode?

Subscribe, rate & review PR LIKE A BOSS! and share it with your beauty boss friends. New episodes drop weekly with powerhouse founders, PR experts and journalists who’ve been there and done it.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

Why did Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts.

🔥 Yes, she said it — and we loved her for it.

In this episode, Nadine breaks down how the beauty industry has become a minefield of misinformation, how algorithms have fuelled fear-based marketing and why brands need to stop chasing trends that undermine science.

She explains why she values clinical trials over consumer opinions, how the industry went from structured to chaotic in under a decade and why authenticity and expertise matter more now than ever before.

Plus:

• What she really thinks of skin cycling
• Why she refuses to promote products rooted in pseudoscience
• The difference between a PR pitch that works vs. one that gets deleted on sight
• The three things every brand needs to be: Better. Cheaper. Unique.

Whether you're in PR, beauty, or just obsessed with the skincare aisle at Boots, this one’s essential listening.

🎧 Hit play and prepare for a truth bomb or ten.

🚨 GIVEAWAY ALERT! 🚨

My friends at The Ordinary are providing the chance for THREE UK based listeners to win some of Nadine’s favourite products (Glycolipid Cream Cleanser, Natural Moisturizing Factors + HA, Hyaluronic Acid 2% + B5 and Retinal 0.2% Emulsion).

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @theordinary on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

Three winners will be selected at random. Deadline: 10pm GMT, Thursday 18th September 2025.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this empowering and unfiltered episode of PR LIKE A BOSS, Patz is joined by the fabulous Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.

With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.

We dive into:

• The evolution of PR and beauty messaging
• How Genevieve used her industry skills to build a trusted content platform
• What brands get wrong when targeting midlife women (hint: it starts with the language)
• Why filters are out and real skin is in
• The power of trusted voices vs. trend-hopping influencers
• How to pitch without cringing — yes, even yourself!

Plus, in our Beauty Confession Booth, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.

Brands & Experts Mentioned:

No7 | Lisa Eldridge | Ruby Hammer | Trish McEvoy | Delilah | Stila | Hourglass | Zoeva | Maybelline | RUM

Follow Genevieve:

IG: @this_is_fifty

TikTok: @this_is_fifty

YouTube: this_is_fifty

🎧 Hit play to listen to the full episode.

Want to pitch like a boss? Check out the PR LIKE A BOSS! eCourse, packed with tips, templates and strategies to help you stand out and get featured.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patz sits down with Sophie Attwood, award-winning global communications expert, founder & CEO of SA Communications, Management Today 35 Under 35, and author of Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness, Sophie shares why consumers now demand emotional connection, transparency and storytelling they can actually believe in. She explains how brands can avoid “authenticity-washing,” uncover their “why,” and use storytelling to build loyalty that lasts.

What You’ll Learn in this Episode:

• Why authenticity is non-negotiable in today’s PR landscape
• The biggest mistake brands make when trying to “appear” authentic
• How to uncover your brand’s heartbeat (your why) and build from it
• Why storytelling beats selling when connecting with audiences

Plus, Sophie plays a fun round of PR Win or PR Sin?, giving her hot takes on some iconic beauty and wellness campaigns (yes, Fenty Beauty, GOOP, and Dove are all in the mix 👀).

Brands & Experts Mentioned:

Fenty Beauty | GOOP | Dove | CellDerma (founded by Dr. Dev Patel) | Dr. Shirin Lakhani (women’s health & wellness) | NEOM (founded by Nicola Elliott) 

Find Sophie:

• IG: @sophieattwooduk and @sa_comms
• LinkedIn: sophie-attwood
• Website: www.sa-comms.com

Final takeaway: Authenticity isn’t about perfect messaging—it’s about showing up as your brand truly is, flaws and all.

🎧 Hit play and listen now!

GIVEAWAY ALERT! Sophie Attwood is giving ONE lucky UK-based listener the chance to win: A copy of her book Beautiful PR PLUS a 1-hour mentor session with her

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss & @sophieattwooduk / @sa_comms on Instagram

2️⃣ Share today’s episode Reel and tag me

One winner will be selected at random. Deadline: 10pm GMT, Thursday 4th September 2025.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

What happens when you're £75,000 in debt, a single mum, and still believe you're meant for something more? If you're Sarah Abel, you say yes to a failing nail salon, learn how to pitch like a pro, and turn that yes into a seven-figure empire. In this bold, brilliant and brutally honest episode, Sarah joins PR LIKE A BOSS! to share exactly how she rewrote her story with strategic PR, fearless storytelling and other people’s money. This is your crash course in resilience, reinvention and raising real funds (no spreadsheets required).

What We Cover:

The Truth About “Good Debt” vs. “Holiday Debt” - If your debt isn’t helping you grow, it’s just expensive procrastination.

How to Secure Six Figures in Funding Without Investors Breathing Down Your Neck - From pitching 20 local councillors to collaborating with colleges, Sarah shares her unconventional funding hacks.

The Real Reason Your Story Isn’t Working - Spoiler: You’re either oversharing or under-connecting. Learn how to link your mission to the money.

Why PR Works Better When You Niche Hard - Want to be in Forbes? Start by being unforgettable to a very specific audience.

Feeling Invisible? Sarah's Strategy for Getting Seen and Funded - You don’t need to go viral – you need a compelling reason why now. And you need to say it loudly.

Mic Drop Moments:

• “You don’t need a new machine, you need to market the stuff you already do well.”
• “Storytelling makes people see you. Funding makes them back you.”
• “I had no connections. But I had a plan, a pitch, and a big enough reason to succeed.”

Brands & Experts Mentioned:

Scratch Magazine | Startups.co.uk | Money.co.uk | Kent County Council (yes, she pitched to 20 councillors and won!)

Find Sarah Online:

IG: @sarahabelfundinggodmother

TNB Skills Training – Sarah’s training company

The Power of Funding – Her bestselling book

If you’ve been telling yourself you’re “not ready” to go big with your brand, this episode will lovingly tell you to get over it.

✅ You don’t need a business degree

✅ You don’t need more kit

✅ You do need to sell your story like a boss

So grab a notebook, hit play, and prepare to reframe how you think about PR, pitching and possibility.

🎧 Listen now!

PR LIKE A BOSS! is your no-fluff playbook for getting seen, heard and hyped in the media — especially if you're building a brand in beauty, wellness or the expert economy.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of PR LIKE A BOSS! where host Patz sits down with Kelly Marks, co-founder of PuRe PR, to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through the noise and it’s not just chasing trends. From launching PuRe in 1999 with Cara Ward, to orchestrating headline-worthy campaigns for countless brands, Kelly shares her refreshingly honest take on influence, storytelling and why earned media still beats any vanity metric.

 In this episode you’ll learn:

• Where influence really comes from in today’s beauty landscape
• How to ride trends (like tomato mania) without losing your brand’s soul
• Why “people don’t buy what you do, they buy why you do it” is the ultimate PR truth
• The one metric Kelly says is overhyped (and what to focus on instead)
• How to make beauty about feeling, not just product

🎧 Listen now for a fun, fast-paced masterclass in beauty PR that’s packed with real talk, campaign gold and a few trend curveballs.

🔥 GIVEAWAY ALERT! One UK or Irish listener will win a 1-hour PR consultation worth £2,000 with @pureprkelly.

To enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @pureprlondon on Instagram.

2️⃣ Share today’s episode Reel, tagging me.

Deadline: 10pm GMT, Thursday 21st August 2025.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, host Patz's is joined by Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from Chanel and Louis Vuitton to HSBC and W Hotels. We unpack Kelly’s inspiring journey from air stewardess to royal stylist, to now mentoring CEOs, entrepreneurs and changemakers on how to build a personal brand with purpose.

• Why reinvention isn’t risky, it’s a branding strategy
• How Kelly landed a TEDx talk
• The biggest myth about personal branding
• How to show up confidently, even when you don’t feel ready
• Why your imperfect story is your most powerful PR asset

Chanel, Louis Vuitton, Bloomingdale’s, Harvey Nichols, HSBC, W Hotels, Lenovo, Grazia Magazine, Najahi Events, Carmine Gallo - Talk Like TED, Prada, Clarins

!!!!GIVEAWAY ALERT!!! Kelly is providing the chance for ONE of my worldwide listeners to win access to the Brand YOU Accelerator Micro Course (worth $297) and a copy of her book Deseed the Lemon. Follow me (@pgaleota / @prlikeaboss) and @kellylundberg.offical on IG and share today’s episode Reel tagging @pgaleota for a chance to enter. ONE winner will be selected at random. Deadline: 10pm GMT Monday 4th August 2025.

Follow @kellylundberg.official on Instagram

LinkedIn: @kellylundbergofficial

Website: www.kellylundbergofficial.com

Want More? Ready to invest in yourself and become YOUR OWN PR EXPERT? → HERE

Join the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.