PR LIKE A BOSS!

In this episode of PR LIKE A BOSS! Patz's joined by the incredible Samanah Duran, Forbes 30 Under 30 honouree, founder of Be Your Own and branding mentor to high-level execs ready to go solo. We chat about how to build a personal brand with substance, not just style, and why real thought leadership requires more than a good LinkedIn headline. Samanah shares powerful advice for beauty and wellness founders looking to go from behind-the-scenes to front-facing—without the fluff.

• Sustainability, strategy & the storytelling sweet spot
• Why exclusivity builds stronger brands than accessibility
• Turning PR into long-term brand power, not short-term noise
• Green flags (and red) for founders stepping into visibility

• A rapid-fire “Brand Boss Quickfire” game
• Real PR wins, brand pivots, and bold founder lessons

Brand founders, consultants, creatives, and PR pros who want to build smart, story-led brands that connect, convert and last.

• Lisa Franklin – Award-winning skincare founder
• Glossier – Founded by Emily Weiss
• Benefit Cosmetics x Critics Clothing – A surprising early collab
• LVMH x Supreme – When high fashion met hype
• Katie Hopkins – Like her or not, she knows how to PR
• Elisabeth Carley Leonard – TikTok fave and ADHD advocate
• Carol Driver – Journalist & PR Consultant
• Stylist Magazine, Vice Media, Urban Decay – For standout storytelling
• Elon Musk, Arianna Huffington, Sheryl Sandberg, Whitney Wolfe Herd – Real thought leaders by Samanah's standards

🎧 Listen now and don’t forget to subscribe, share and leave a review if this episode hits home!

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this soulful and strategic episode, host Patz is joined by business mentor and yoga teacher Pip Taverner, founder of The Six Figure Yoga Teacher. They dive into what it really takes to grow a six-figure wellbeing brand, without burnout, BS, or becoming someone you’re not.

Pip shares how her background in fashion styling and editorial makeup artistry gave her an eye for branding, but it was her deep mindset work that helped her truly step into visibility. From overcoming imposter syndrome to getting featured in Yoga Magazine and Balance, Pip reframes PR as a form of purpose-driven service.

💡 Expect mindset shifts, PR tips, and soul-led strategy that’ll help you show up fully as YOU.

For you if:

• You’re building a wellness brand and want to scale with soul
• You’re feeling the fear of visibility
• You’re done playing small

📲 Connect with Pip:

Instagram: @pipyogamentor @youryogacareer

LinkedIn: @pip-taverner

Website: www.youryogacareer.com 

🎁 GIVEAWAY ALERT! Win SBC Skincare goodies worth £108!

Follow @pgaleota / @prlikeaboss and share today’s episode Reel tagging me. Closes 10pm GMT, Monday 12th May 2025 (UK only).

🎧 Hit play and prepare to feel seen.

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this joyful episode, host Patz chats with beauty industry powerhouse Abi Cleeve, the inspiring founder behind Ultrasun UK, SkinSense, and SBC Skincare. Abi shares her incredible journey: from discovering a game-changing sunscreen on holiday in Switzerland to cold-calling UK pharmacies via the Yellow Pages (yes, really). Her story is packed with grit, warmth and game-changing brand wisdom, from battling bad packaging to getting skincare taken seriously in the pre-SPF era.

In this episode, Abi shares:

• Why transparency is the ultimate PR tool
• The power of truly listening to your customers
• Why she avoids trend-chasing in favour of real product innovation
• Her thoughts on influencer marketing (and what it can really do)
• How giving back from Uganda to UK mentorship keeps her grounded

Golden Tip: "Stay absolutely true to yourself — that’s your real superpower."

 Brands & Organisations Mentioned:

• Advantage Africa (Charity partner for Ultrasun’s skin clinics in Uganda)
• BASF (creators of the EcoSun Pass)
• CEW - Cosmetic Executive Women (not-for-profit organisation with a mission to promote the contributions of women in the cosmetics industry)
• Peter Jones I John Lewis
• QVC Beauty

Follow Abi and her brands on:

Instagram: @abicleeve | @ultrasunuk | @skinsenseuk | @sbcskincareuk

LinkedIn: Abi Cleeve

🎁 GIVEAWAY ALERT!

Our friends at Ultrasun UK are giving one lucky UK-based listener the chance to win a bundle worth £130! To enter:

1. Follow @pgaleota and/or @prlikeaboss on Instagram
2. Share today’s episode Reel and tag Patz

🔔 Deadline: Monday 5th May 2025 at 10PM GMT. One winner will be selected at random

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

Let’s talk truth, packaging and purpose. In this episode, host Patz chats with the absolute sustainability powerhouse Aisling Connaughton, co-founder of Cyd Connects and TEDx speaker, to unpack one of the most pressing issues in the beauty and wellness world: sustainability vs. greenwashing. Spoiler alert: If your product screams “eco-friendly” but is shrink-wrapped in plastic and ships from halfway around the world… it might be more PR stunt than planet saver.

What We Cover:

• Sustainability Isn’t a Sticker
• Greenwashing Red Flags
• Sustainability = Profit
• Practical Tip Alert
• ...and more!

Experts & Brands Mentioned: Estee Lauder * Aveda * Darphin * Liz Earle * Liz Earle Beauty Co * Ateh Jewel * Ateh Jewel Beauty * Anita Roddick * The Body Shop * Ogilvy * BP * Unilever * WBA (Walgreens Boots Alliance) * Green Claims Code * B Corporation UK

Find Aisling on: 

Instagram @aisling_connaughton / @cydconnects

LinkedIn @aisling-connaughton

🎧 Listen now and don't forget to subscribe, leave a review, and share this episode!

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

Ever been told your idea won’t work? Lucy Goff has, more times than she can count. But that didn’t stop her from founding LYMA, the science-led wellness brand shaking up everything we thought we knew about supplements and skincare.

After a traumatic health crisis, a chance encounter with longevity expert Dr. Paul Clayton led Lucy to pharmaceutical-grade supplements that brought her back to life. That spark became LYMA: peer-reviewed, patented, powerhouse formulations unlike anything else on the market.

Then came the game-changing LYMA Laser, a £2K at-home device delivering £30K clinical results without damaging skin. Featured by TIME Magazine, backed by published clinical studies, and now being explored by the NHS for cancer recovery and wound healing? Yes, it’s that big.

Lucy gets real about launching mid-life, silencing the naysayers (especially the male ones), and why Forbes named her a 50 Over 50 trailblazer.

🎧 It’s wellness, redefined. It’s PR LIKE A BOSS!

MENTIONED:

• Dr. Paul Clayton – Longevity expert and clinical nutritionist
• Pembroke VCT – Investment group that backed LYMA
• Ateh Jewel - Beauty Editor, Brand Founder of Ateh Jewel Beauty, Broadcaster

Whether you’re a beauty nerd, science lover, or dreaming up your own brand from the kitchen table, Lucy’s story is proof that one woman, one laser and a whole lot of courage can change an industry.

Catch Lucy & LYMA on Instagram @lucygoffy / @lymalife and online at www.lyma.life

!!!!GIVEAWAY ALERT!!! My friends at LYMA are providing the chance for ONE of my UK-based listeners to win a Supplement Starter Kit worth £199. Share, Tag & Follow @pgaleota @prlikeaboss @lymalife Comment and tell us what wellness concerns you’d love the LYMA Supplement to tackle! 💬✨ Let’s get you feeling your best! One winner will be selected at random. Deadline: 10pm GMT Monday 21st April 2025. 

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Patz sits down with Pauline Paterson, co-founder of Dr. PAWPAW, to uncover the inspiring journey behind the brand. What started as a personal mission to find a gentle, natural remedy for her baby daughter’s eczema turned into a globally recognised beauty brand. Pauline shares the story of how she and her husband formulated their signature balm, the challenges they faced, including a high-profile Aldi dupe scandal and how key industry relationships helped protect their brand’s integrity.

Tune in to hear how passion, persistence, and a little bit of pawpaw fruit turned a family necessity into a skincare sensation!

What You’ll Learn in This Episode: 

✅ How Pauline’s daughter’s eczema sparked the creation of Dr. PAWPAW

✅ The power of natural ingredients, why pawpaw (papaya) fruit is a skincare superstar

✅ The journey from idea to global beauty brand

✅ Dealing with copycats, how Aldi’s dupe impacted the brand

✅ The importance of media and influencer support in the beauty industry

Brands & Experts Mentioned:

• Alessandra Steinherr
• Sarah Jossel
• M&S
• Aldi 
• Sainsbury’s 
• Tesco
• Superdrug
• Boots

🎧 Listen now and don't forget to subscribe, leave a review, and share this episode!

!!!!GIVEAWAY ALERT!!! My friends at Dr.PAWPAW are providing the chance for TWO of my UK-based listeners to win a selection of goodies worth over £190! Follow me (@pgaleota and @prlikeaboss ) and @dr.pawpaw and @mrsdrpawpaw on Instagram and share today’s episode Reel tagging me in for a chance to enter. Two winners will be selected at random. Deadline: 10pm GMT Monday 14th April 2025.

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Patz sits down with marketing and business coach Rhea Freeman to chat about the power of social media, the importance of authenticity and how brands can create meaningful connections with their audience. Whether you're a business owner, an influencer, or just looking to up your digital marketing game, this episode is packed with valuable insights and actionable tips.

What You'll Learn:

• Why being your authentic self online is the key to success
• The importance of community and engagement in brand growth
• How to create valuable and shareable content
• The role of brand collaborations in boosting visibility

Brands Mentioned:

• Wild
• innocent
• Aldi
• Enterprise Nation

Want more of Rhea’s expert insights? Follow her on Instagram @rheafreemanpr and LinkedIn @rheafreeman

🎧 Listen now and get the inside scoop on the beauty industry’s picture-perfect exterior!

Don't forget to subscribe, leave a review, and share this episode!

!!!!GIVEAWAY ALERT!!! Rhea Freeman is kindly providing the chance for THREE of my UK-based listeners to win both of her fabulous books You’ve Got This! and Small & Supercharged. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. Three winners will be selected at random. Deadline: 10pm GMT Monday 7th April 2025.

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode Patz sits down with the phenomenal Ateh Jewel, beauty journalist, broadcaster and founder of Ateh Jewel Beauty for Part II. If you’ve ever doubted whether you should take the leap into entrepreneurship, Ateh’s story is your sign to GO FOR IT. From her early days as the go-to makeup guru at uni to launching a brand that puts inclusivity at the forefront, Ateh shares how she turned her passion into power.

💄 The real reason Ateh made the leap from beauty journalist to brand founder

💪 Overcoming industry gatekeeping & proving that luxury beauty is for everyone

🔥 The power of PR in storytelling (hint: it's more than just press releases!)

💰 Turning down bad investment deals & trusting your gut in business

💡 Why diversity in beauty should be the default, not an afterthought

• PR is like high school cheerleading.
• Diversity isn’t a trend, it’s a necessity. 
• Saying ‘no’ is powerful. 
• The 24 ‘No’s’ Rule. 

• Harrods Beauty
• Trinny Woodall
• Ruby Hammer
• Daniel Martin
• Katie Jane Hughes
• Azzi Glasser (Fragrance Queen!)
• Laura Hinton & Nadine Finnegan (Little Light PR)
• William Berry & Jane Henderson (Angel Investors)

Catch Ateh on Instagram (@atehjewel) or her website Ateh Jewel Beauty (@atehjewelbeauty), where you can snag her stunning blushers, a.k.a. her “babies she cannot choose between… because Mama can’t have any favourites!” 

Patz x

PS: If you missed Part I you can catch it here:

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Patz is joined by award-winning beauty journalist Tamara Corin to uncover the reality of working in beauty journalism. Beyond the dazzling events and product launches, Tamara shares the truth about tight deadlines, overflowing inboxes, and the pressure to publish first.

• The behind-the-scenes realities of beauty journalism
• How beauty editors juggle multiple brand launches and PR pitches
• The importance of editorial integrity and why trust matters
• What makes a product stand out to journalists
• The role of indie beauty brands in today’s industry

Do editors only feature brands that advertise? Do all PR samples get reviewed? Tamara plays a game of “True or False” to bust common misconceptions about the industry.

Follow her on Instagram @blusherandbabies for beauty, fashion and parenting content, or check out her latest work at The Handbook.

🎧 Listen now and get the inside scoop on the beauty industry’s picture-perfect exterior!

Don't forget to subscribe, leave a review, and share this episode!

!!!!GIVEAWAY ALERT!!! My friends at skinSense are providing the chance for one of my UK-based listeners to win a selection of skincare goodies worth £148 and they are divine! Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 24th March 2025.

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Jo Jones — PR legend, brand-building expert, content creator and co-founder of Beauty Banks — to unpack the PR strategies that actually work for beauty and wellness brands in today's noisy media landscape.

Jo has spent decades at the sharp end of beauty PR, and she pulls no punches. This conversation covers everything from how to craft a press release that gets opened, to why storytelling will always beat product hype, to where brands should be focusing their social media efforts right now — and it's probably not where you think.

In this episode you'll learn: how to cut through the noise and get a journalist's attention, why staying relevant is the single most important thing a brand can do, how to avoid the copycat trap and build a PR strategy rooted in your own brand identity, the real role of micro-influencers and why engagement matters far more than follower count, and why press releases are far from dead — and how to write one that actually lands.

Whether you're a brand founder doing your own PR, a beauty entrepreneur trying to get your first press hit, or a PR professional looking to sharpen your edge, Jo's insights are practical, direct and immediately actionable.

Ready to pitch like a pro? Download Patz's Plug-and-Play PR Pitch Templates — real prompts, subject lines and frameworks to help you land better press in less time, even if you've never pitched before. Get them at lp.patriziagaleota.com/ltpp

Brands & Experts Mentioned:

• Beauty Banks
• Beauty Hags
• Vita Liberata
• Babyliss
• Philip Kingsley
• Sali Hughes

You can find Jo on:

• Instagram: @joljones
• Substack: JO’s Substack

If you found this episode useful, don’t forget to follow, subscribe and share it with a friend who needs to hear it!

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.